Marketplace and Quality Assurance Presentation - Vincent Chirchir
Customer value, satisfaction and loyalty
1. Chapter 5: Creating Customer Value, Satisfaction and Loyalty The Top Ten Concepts: RP Medical Applications Victoria Lorelie M. Tan V49 Marketing Management April, 2010
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4. Concept 2: Customer Perceived Value (CPV) Benefit vs Cost? CUSTOMER COSTS CUSTOMER BENEFITS PRODUCTS VS. SERVICES PERSONNEL IMAGE MONETARY TIME ENERGY PSYCHOLOGICAL