The document outlines the duties and responsibilities of a community manager position for an online community centered around alumni of a course at Harvard Business School. The community manager would be responsible for implementing software platforms, communicating with alumni, conducting surveys, maintaining an online presence on websites and social media, organizing events, and disseminating the work of the professor and research center to help build and expand the community. The goal is for this to be a meaningful community that provides guidance to the research of the professor and school and helps spread their theories among managers worldwide.

1. Dalla Comunicazione al
Community Management
Enrico Viceconte, Stoà
Mirella Herrmann, Stoà

2. Media tradizionali

3. 3
Media tradizionali

4. Social Media

5. FORMAZIONE
UNIVERSITARIA
MASTER IN
GENERAL
MANAGEMENT
+ INTERNSHIP
FORMAZIONE
NEOASSUNTI
FORMAZIONE
MID-CAREER
DIRIGENTI
SISTEMA
D’OFFERTA
DI FORMAZIONE
MANAGERIALE
DOMANDA
INDIVIDUALE
DI FORMAZIONE
MANAGERIALE
FORMAZIONE
MID-CAREER
QUADRI
Touchpoints & Transitions: a Service Management Approach

7. Dalla relazione
ai contenuti
Programmi INTER-
CORSO
sviluppati da Alumni
del Master MDGI-
Asfor

8. 09/07/16
Enrico Viceconte, 2016
8

9. 09/07/16 Enrico Viceconte, 2016 9

10. 09/07/16 Enrico Viceconte, 2016 10

11. Evoluzione
Dalla comunicazione alla relazione
Dalla relazione ai contenuti
Dai contenuti allo sviluppo del Business

12. CASE STUDY

16. Quale Community Manager?

17. Duties & Responsibilities
• Reporting to the director of the Forum, the community
manager is responsible for the research, creation and
growth of an online community centering on the alumni
of the BSSE (“Building and Sustaining a Successful
Enterprise”) course at HBS, created by Professor
Christensen and now numbering over 9,000 alumni, and
extending into those companies and organizations that
have adopted or are seeking to adopt his theories.
• Our aim is that this be a thoughtful, robust and
meaningful community that provides guidance to our
research direction here at the school and that facilitates
the spread and adoption of our theories across
managers worldwide.

18. The community manager will be responsible
for the following tasks:
1. Oversee implementation of new software platforms for customer
relationship management and online community building (leading
candidates currently Salesforce, Yammer, Drupal)
2. Become “voice of the Forum” to online community
3. Manage all communication with BSSE alumni – from periodic
email updates to post-event follow-ups, etc.
4. Conduct online interest survey of ~9,000 BSSE alumni to identify
issues on which they would most like to collaborate with Professor
Christensen and the Forum team

19. The community manager will be responsible
for the following tasks:
5. Maintain updated web presence
6. Create and maintain census of major social media platforms in
use, cataloging their strengths and weaknesses for our purposes
7. Maintenance of Forum presence in social media platforms other
than those selected for focus, to build general awareness and lead
generation
8. Collaborate and contribute to planning and execution of podcast
series

20. The community manager will be responsible
for the following tasks:
9. Orchestrate convenings for BSSE alumni and involving BSSE
alumni for researchers collaborating with Professor Christensen
10. Networking within HBS to seek out unique opportunities for BSSE
alums to either participate in or lead
11. Analyze strategies of other influential academics and thought
leaders for building community across individual and multiple
platforms
12. Create “bite-size” versions of Professor Christensen and Forum
publications for dissemination to BSSE community

21. The community manager will be responsible
for the following tasks:
13. Broker community information requests to Professor Christensen
and Forum team
14. Identify alternative publishing venues (beyond HBR, Sloan Review
and SSIR) for Professor Christensen and Forum publishing, to
build out new segments of the community
15. An early priority of the role will be to build on the ground-breaking
alumni guidance documented in the June 2014 HBR article “The
Capitalist’s Dilemma” as we expand this into book-length
treatment
16. Conduct lead generation and micro-community formation around
individual Forum research topics (e.g., current uses of JTBD
theory by alumni, organization of Nigerian alumni community for
eventual conference with Professor Christensen keynote)