SlideShare a Scribd company logo
1 of 8
Digital is the only
survivor
#InmidstofCoronaVirus
Index
Digital Impact
CURRENT SCENARIO
From Brands perspective, either they have
stopped or they are just managing
HOW CAN WE OVERCOME CURRENT
MARKET CONDITIONS?
Can we take help of Digital to move forward?
Vibes Communications| March 2020
Current Scenario
BRANDS HAVE STOPPED UPDATING THEIR WEBSITE
Website is the only place where your clients visits you DIGITALLY. Inform them about your
operations
STOPPED SOCIAL MEDIA COMMUNICATION
Social Media communication is necessary in day to day communication
STOPPED DIGITAL SPENDS
Don’t think for now. Think after 3 months. Gather customer data today for better tomorrow
Vibes Communications| March 2020
STOPPED BRAND LAUNCHES
All brand launches have stopped as of now, but till when
STOPPED SEARCH ENGINE OPTIMIZATION
SEO takes time to get website on top searches, but it takes less/no time to vanish from
Google
HOW SHOULD WE OVERCOME
CURRENT SCENARIO
UPDATE YOUR WEBSITE
For Stakeholders
• Keep all of stakeholders be it
customers, partners, employee
informed of what is happening
currently
ROLE OF SOCIAL MEDIA
In a crisis
• Inform your customers that you
exist
• Pacify customer’s woes one to one
• Come up with positive
communication
• Show that you are working 24*7
Vibes Communications| March 2020
SEARCH ENGINE OPTIMIZATION
It’s a marathon run
• Your website is visible on top
searches through good work on
SEO
• If you stop your SEO, you’ll be
pushed back soon from competitors
HOW SHOULD WE OVERCOME
CURRENT SCENARIO
BRAND LAUNCHES
Don’t delay
• Don’t delay your brand launches
• Use digital mediums like webcast,
facebook live for brand launches
• Leaves a positive impact on your
customer’s mind
MOBILE APP
Plan your Mobile App
• You can reach your customers
through Android/iOS App in crisis
times
• Plan for your development now to
reap future benefits
Vibes Communications| March 2020
DIGITAL SPENDS
Don’t stop it totally
• Reach out to new customer through
Ads
• Show that you are capturing data
and they would be contacted later
for sales
HOW SHOULD WE OVERCOME
CURRENT SCENARIO
REACH OUT TO CUSTOMERS
Don’t think about today,
but for a better tomorrow
REVENUE GENERATION
Any revenue is a good
revenue. Connect with
your customers on
regular basis through
Digital Mediums.
Vibes Communications| March 2020
Digital process timeline
Month1
• Update your website
• Continue SEO &
Social Media
• Lower your digital
spends, but don’t
stop
• Reach out to
customers
Month2
• Continue SEO &
Social Media
• Capture data through
digital spends
• Plan your digital
brand launch
• Reach out to
customers
Month3
• Execute your brand
launch on digital
platforms
• Continue with digital
work
• Reach out to
customers
Month4
• Check analytics
• By the time crisis is
over, you would be
well on top, else you
need to start again.
Choice is yours
Vibes Communications| March 2020
Marketing is a base of Sales. This is a crucial time. Show world you EXIST!!
If it really interests you, then please
connect
Avaneendra
Vibes Communications
avaneendra@vibescom.in
+91 9650858881, +91 8586932861
Vibes Communications| March 2020

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  • 1. Digital is the only survivor #InmidstofCoronaVirus
  • 2. Index Digital Impact CURRENT SCENARIO From Brands perspective, either they have stopped or they are just managing HOW CAN WE OVERCOME CURRENT MARKET CONDITIONS? Can we take help of Digital to move forward? Vibes Communications| March 2020
  • 3. Current Scenario BRANDS HAVE STOPPED UPDATING THEIR WEBSITE Website is the only place where your clients visits you DIGITALLY. Inform them about your operations STOPPED SOCIAL MEDIA COMMUNICATION Social Media communication is necessary in day to day communication STOPPED DIGITAL SPENDS Don’t think for now. Think after 3 months. Gather customer data today for better tomorrow Vibes Communications| March 2020 STOPPED BRAND LAUNCHES All brand launches have stopped as of now, but till when STOPPED SEARCH ENGINE OPTIMIZATION SEO takes time to get website on top searches, but it takes less/no time to vanish from Google
  • 4. HOW SHOULD WE OVERCOME CURRENT SCENARIO UPDATE YOUR WEBSITE For Stakeholders • Keep all of stakeholders be it customers, partners, employee informed of what is happening currently ROLE OF SOCIAL MEDIA In a crisis • Inform your customers that you exist • Pacify customer’s woes one to one • Come up with positive communication • Show that you are working 24*7 Vibes Communications| March 2020 SEARCH ENGINE OPTIMIZATION It’s a marathon run • Your website is visible on top searches through good work on SEO • If you stop your SEO, you’ll be pushed back soon from competitors
  • 5. HOW SHOULD WE OVERCOME CURRENT SCENARIO BRAND LAUNCHES Don’t delay • Don’t delay your brand launches • Use digital mediums like webcast, facebook live for brand launches • Leaves a positive impact on your customer’s mind MOBILE APP Plan your Mobile App • You can reach your customers through Android/iOS App in crisis times • Plan for your development now to reap future benefits Vibes Communications| March 2020 DIGITAL SPENDS Don’t stop it totally • Reach out to new customer through Ads • Show that you are capturing data and they would be contacted later for sales
  • 6. HOW SHOULD WE OVERCOME CURRENT SCENARIO REACH OUT TO CUSTOMERS Don’t think about today, but for a better tomorrow REVENUE GENERATION Any revenue is a good revenue. Connect with your customers on regular basis through Digital Mediums. Vibes Communications| March 2020
  • 7. Digital process timeline Month1 • Update your website • Continue SEO & Social Media • Lower your digital spends, but don’t stop • Reach out to customers Month2 • Continue SEO & Social Media • Capture data through digital spends • Plan your digital brand launch • Reach out to customers Month3 • Execute your brand launch on digital platforms • Continue with digital work • Reach out to customers Month4 • Check analytics • By the time crisis is over, you would be well on top, else you need to start again. Choice is yours Vibes Communications| March 2020 Marketing is a base of Sales. This is a crucial time. Show world you EXIST!!
  • 8. If it really interests you, then please connect Avaneendra Vibes Communications avaneendra@vibescom.in +91 9650858881, +91 8586932861 Vibes Communications| March 2020