Project by Vibeke Kofoed:Presentation of assortment s/s 2015, for client Net-A-Porter

1. Spring/Summer Assortment 2015
Project by: Vibeke Kofoed Client: Net-a-Porter

2. Net-A-Porter
The Net-A-Porter Group Limited is the world's
premier online luxury fashion retailer.
It is for the style-savvy costumer.
Net-A-Porter gives access to the hottest looks of
the season from international cutting-edge labels
from 350 designer brands.
Net-A-Porter was launched in June 2000, and has
successfully established itself as a luxury brand.
This assortment is been created by one of Net-A-
Porter accessible brands, Stella McCartney.

3. Stella McCartney
Stella McCartney aims her design for
the mature group with a higher
disposable income.
Stella McCartney is known for her
slouchy masculine-feminine tailoring,
which appeals to the urban
sophisticated woman.
The women live in the urban center and
is in to organic living and sustainability.
The Stella McCartney line currently
ranges from 195 euro for denim shorts
to 4645 euro for an evening gown.

4. Inspiration
…

5. Music
Folk festivals, Alternative and conscious beauty, Garden parties.

6. Local Community
Thrifting, small urban living spaces, organic living

7. Pureness
Focus on femininity and
fragilite. The gentle movement
of the garment and
light pastel colours emphasise
softness.

8. Colours
Delicate pastel colours such as
cherry blossom pink and scuba
blue.
Each conveying calm and
feminine coolness and ease of
pairing.

9. Drift
Soft and delicate pastel tones are a new take on spring colours.

10. Fabric
Silke crepé, Guipur lace, Ribbed knit and Cotton denim

11. The Collection
15 items
2 key pieces
Interchangeable essentiels

12. Outerwear
Silk-satin coat (xs,s,m,l) 1.985 €
Frankie silk-satin trench coat
€1,985

13. Blouses
Lightweight and lose fit. Easy to layer or wear alone

14. Dresses and jumpsuit
Assymetrical hems, feminine dresses and sheer jumpsuits in Silk Crepé. All in a lose silhouette.

15. Bottoms
The new fit is lose wide leg, 70´s style, and culottes.

16. 2 Key pieces for s/s 2015

17. Marketing
Direct mail to current customers, print campaign, social media and mobile app.