1. Brain Juicer<br />People as social being are copying other’s behaviour (example: 4 to 6 people needed to get 200 people together pointing at the sky)<br />We are all unreliable witnesses of our own reality and behavior. So how do we trust any research? To what extent can we assess ourselves and how honest are we going to be in this assessment?<br />We all have an intuitive judgment of everything we do.<br />System 1 (any operative decision that we make ad hoc) and system 2 (any decision that takes an evaluation and analysis) of the brain. Most is done in system 1. We are in fact feeling machines that sometimes think – not thinking machines that sometimes feel.<br />Basic human emotions that are recognised everywhere and are not culturally loaded.<br />Emotions we express on our faces are universal for everyone.<br />Maximise happiness and surprise in communication.<br />Avoid neutrality! If you feel nothing you do nothing!<br />Example: favourable decision of the judge around meal time. When blood sugar is low we make harsher decision or easier decisions. Easy decision can be done just before lunch. Difficult decisions should not be taken on low blood sugar.<br />Playing French music in wine shop means more French wines r sold. Environment does affect our decisions and the way we feel about them – and we most of the time don’t realize this.<br />Opt in versus opt out. Example: the volume of organs donors is higher in those countries who have to opt out of donating.<br />The presence of someone’s eyes can change our behaviour. When we know we are watched we often do things we would not do otherwise.<br />Book called Little Bets<br />Brand name memory is overestimated, in fact it’s not as important that marketers tend to think. It’s as if you say that someone who's name you don't know cant influence you.<br />Paul Ekman test online, testing if you can see someone lying.<br />Bad emotions associated with the ad are not bad – vivid emotion is what matters. As soon as you emotionally engaged, you respond. If you feel something it triggers your memory.<br />