Gehören Sie zu den Ersten, denen das gefällt!
Prospects are more informed before the point of purchase than at any other moment in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more, potential customers reward businesses that provide them with honest and helpful content. Do you have content ready for the entire path? In this session you will learn: * How to create a content strategy for the entire sales funnel * How to move your prospect from awareness to consideration to decision * The best types of content to create for people AND search engines* How to produce the right content — even if you think your business is boring!