The document profiles Yvon Chouinard, an environmentalist and founder of Patagonia, who had a varied career as a climber, blacksmith, surfer, and businessman. It describes how Patagonia grew to $270 million in sales with 1,000 employees and became one of Fortune's 100 best companies to work for. It also discusses Patagonia's commitment to environmentalism through its 1% for the planet giving program. The document emphasizes the values that still guide Patagonia around people, nature, integrity, authenticity, simplicity, transparency, and community.

1. let
my
people
go
on yvon chouinard
surfing

2. let
my career
people lead
go play
surfing

3. my career

4. climber
blacksmith
environmentalist
surfer
fly fisherman
kayaker
business owner
father
YVON THEN

5. 270+ million in sales
1,000 employees
Fortune’s 100
best companies
1% for the planet
YVON NOW

6. people lead

7. culture
nature
actions
products
INTEGRITY

8. employees
product line
utility
consumers
AUTHENTICITY

9. question
process
products
quality
SIMPLICITY

10. values
influencer
action
solutions
TRANSPARENCY

11. holistic
employees
partners
consumers
COMMUNITY

12. go play

13. we are our
core consumer.