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Kidspromo

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Veröffentlicht am

the first database covering all promotions linking a consumer good (or QSR) with a license.
territory : France
period : from 2009 to now

Veröffentlicht in: Business
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Kidspromo

  1. 1. License Biz is launching KIDSPROMO, the first database for consumer goods licensed promotions !Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr
  2. 2. KIDSPROMO, the first database for consumer goods licensed promos ! Objectives of the project Why License Biz ? The main objective is to allow our License Biz is an independant licensecustomers to have a clear and global view consultant :of the licensed promotions landscape in 15 year experience at Hasbro,France : successfully managing toys and licenses. License Biz is gathering unique information A unique in-store approach : regularbased on in-store visits : what really happens storechecks and a portfolio ofin-stores, with a consumer’s eye ! complementary tools developped to analyse and benchmark the in-store Based on a 4 year historical data, we can marketing activity :now provide trends and vision to help our Kidinstore is a qualitative review ofcustomers understand market dynamics and the kids and family licenses activity intarget new dynamic partners. all categories, Kidspromo is a unique database of licensed promotions in the consumer goods and QSR areas. Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr
  3. 3. KIDSPROMO, the first database for consumer goods licensed promos ! Content Method More than 100 licensed promotions Database specifications :identified each year including following Territory : Franceinformations : From 2009 to now, Product segment : food or non food All the licensed promotions, with aconsumer goods, QSR national scope and on-pack Brands and associated licenses, communication (visible in-stores). License profile (event-related or classic The promotions dedicated to only one trade channel, or web communicated only (with no on-pack visibility)property, sector of origin), are not included. Promotion period, Promotion description (on pack, in pack, in Deliverables :menu) and detailed mecanism. .xlsx database with all the informations and excel pivot tables already available for further ad-hoc analysis. Product and packaging images are also .ppt presentation with main results andavailable on demand. trends. Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr
  4. 4. KIDSPROMO : sneak preview Number of promotions Top 2012 promoted properties +15% 12 promotions +48% -20% 7 promotions 20122009 : 2011 : 114 2010 : 84 99 promos 124promos promos promos 6 promotions Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr
  5. 5. KIDSPROMO : sneak preview Consumer targets (*) Licenses origin (*) 14 52 31 3 39 33 155 222 130 36 53 74 Cinéma Animated seriestweens 11-16 adults Books Sport / fashionfamilies kids 6-10 Television Toys and Games Otherspreschool (*) from 2009 to 2012 : 4 years (*) from 2009 to 2012 : 4 years Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr
  6. 6. KIDSPROMO : personalize your subscription Choose your formula : Contact and subscription : You can choose what period of time you contact : Véronique Morel – License Bizwish to receive : 2012 data + historical datas, 2012 data only, We will answer all your questions and help you or any period combination : to build your personalised service. pls also follow us on : http://fr.linkedin.com/in/veroniquemorel http://fr.viadeo.com/fr/profile/veronique.morel and Twitter : @licensebiz Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr

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