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UX Design Ethics
for Privacy and
Data Protection
Veronica Hoth, Nick Stübe
www.kompetenzzentrum-usability.digital
Mittelstand 4.0-Kompetenzzentrum Usability
Support the digitization of small and medium-sized enterprises
http://www.freeusandworldmaps.com/html/Countries/Europe%20Countries/GermanyPrint.html
Region East
UUX – agile
 Integration of usability and user
experience in agile development
 Digitization of agile work
Region South
UUX – innovative
 UX Design Methods
 Design Thinking
Region North
UUX – digital
 Digitization of UX Design
Methods
 New media and evaluation
Region Mid
UUX – network
 Business cooperation
 Integration of consultants
and service providers
3
www.kompetenzzentrum-usability.digital 4
• Lectures
• Info material
• Blog posts
• Articles
• Workshops
• Training Material
• UUX Toolbox
• Pilot projects
• Demonstrators
• Consultation hours
• Best Practices
• Company visits
Awareness Testing Implementation
Qualification
Our basic services
www.kompetenzzentrum-usability.digital
Did you have to make ethical design decisions at work?
a. yes
b. no
What did you use to guide your ethical descision?
a. set of principles
b. moral intuition
c. company guidebook
d. others
UX Design Ethics-Poll
6
vote at slido.com with #543986
Link will be posted into the chat
www.kompetenzzentrum-usability.digital
• Ethical Design pyramid by ind.ie based on Maslow´s
Pyramid of needs (2017)
UX Design Ethics
7
https://ind.ie/ethical-design/
www.kompetenzzentrum-usability.digital
• Ethical Design pyramid by ind.ie based on Maslow´s
Pyramid of needs (2017)
• Ethical by Design - A Manifesto
(Bond, Boger, Mulvenna, 2017)
UX Design Ethics
8
www.kompetenzzentrum-usability.digital
• Ethical Design pyramid by ind.ie based on Maslow´s
Pyramid of needs (2017)
• Ethical by Design - A Manifesto
(Bond, Boger, Mulvenna, 2017)
• Ethics for designers – Ethical Toolkit (2017)
UX Design Ethics
9
https://www.ethicsfordesigners.com/
www.kompetenzzentrum-usability.digital
• Ethical Design pyramid by ind.ie based on Maslow´s
Pyramid of needs (2017)
• Ethical by Design - A Manifesto
(Bond, Boger, Mulvenna, 2017)
• Ethics for designers – Tool Set (2017)
• Center for Humane Technology (2021)
UX Design Ethics
10
www.kompetenzzentrum-usability.digital
• Ethical Design pyramid by ind.ie based on Maslow´s
Pyramid of needs (2017)
• Ethical by Design - A Manifesto
(Bond, Boger, Mulvenna, 2017)
• Ethics for designers – Tool Set (2017)
• Center for Humane Technology (2021)
• Hippocratic Oath for Designers?
UX Design Ethics
11
The Greek physician Hippocrates (460–370 BC), to
whom the oath is traditionally attributed
By Unidentified engraver - 1881 Young
www.kompetenzzentrum-usability.digital
Sumery of Principles that take privacy and data protection into consideration:
• Do no harm
• Respect and protect users´ civil liberties
• Provide enough information for people to make informed decisions (transparency)
• Balance appropriate privacy and security
UX Design Ethics – Summery
12
www.kompetenzzentrum-usability.digital
Privacy and Data Protection
13
Fair Information Practice
Principles (FIPP)
Privacy by Design Principles (PBD)
Children‘s
Online Privacy Protection Act
(COPA)
General Data Protection Regulation
(GDPR)
California Consumer Privacy Act
(CCPA)
(1998) (2007) (2011) (2018) (2020)
USA USA Canada European Union California, USA
www.kompetenzzentrum-usability.digital
A New Face for the Internet
14
www.kompetenzzentrum-usability.digital
A New Face for the Internet
15
www.kompetenzzentrum-usability.digital
(Un)informed Consent: Studying GDPR Consent Notices in the Field
Since the adoption of the General Data Protection Regulation (GDPR) in May 2018
more than 60 % of popular websites in Europe display cookie consent notices
to their visitors.
• 44 of 61 survey participants who had clicked the notice reported they had done
so because they were annoyed by it.
• 16 thought the website would not work otherwise
• 13 stated they had clicked the notice out of habit
• 11 participants interacted with the notice to protect their privacy
• 6 for security reasons
• in a privacy-by-default (opt-in) setting, less than 0.1 % of visitors allow cookies
to be set for all purposes.
(Un)informed Consent
16
57.4 %
Nudging
Dark Patterns
www.kompetenzzentrum-usability.digital
Dark Pattern-Histroy
17
Dark Patterns –Past, Present, and Future , 2020
„Dark patterns are user interfaces
that benefit an online service by
leading users into making
decisions they might not
otherwise make. Some dark
patterns deceive users while others
covertly manipulate or coerce
them into choices that are not in
their best interests.“
www.kompetenzzentrum-usability.digital
Dark Pattern-Histroy
18
Deceptive and Manipulative practices
Dark Patterns –Past, Present, and Future , 2020
www.kompetenzzentrum-usability.digital
Dark Pattern-Histroy
19
Nudges
Dark Patterns –Past, Present, and Future , 2020
www.kompetenzzentrum-usability.digital
Dark Pattern-Histroy
20
Growth Hacking:
viral marketing strategy by
Hotmail:
The service automatically
added the signature, “Get your
free email with Hotmail,” to every
outgoing email, essentially
getting users to advertise on its
behalf, resulting in viral growth.
Dark Patterns –Past, Present, and Future , 2020
www.kompetenzzentrum-usability.digital
Dark Pattern-Histroy
21
A/B Testing:
Dark Patterns –Past, Present, and Future , 2020
www.kompetenzzentrum-usability.digital
Harry Brignull defines “dark patterns” as instances where designers use their
knowledge of human behavior (e.g., psychology) and the desires of end users
to implement deceptive functionality that is not in the user’s best interest.
Dark Pattern
22
darkpatterns.uxp2.com/
darkpatterns.org/ webtransparency.cs.princeton.edu/dark-patterns/
coined in 2010 UXP2 Lab
Princeton University
www.kompetenzzentrum-usability.digital
• desceptic, manipulative practices
• annoying for users
• data protection fatique / cookie fatique
„Design has been weaponized using behavioral research to serve the aims of the
surveillance economy.“
(Dark Patterns –Past, Present, and Future, 2020)
Deceived by Design
23
www.kompetenzzentrum-usability.digital
Exampes of Cookie Banners
24
https://ec.europa.eu/info/law/law-topic/data-protection/data-protection-eu_en
https://re-publica.com/de
https://mymodernmet.com/
www.kompetenzzentrum-usability.digital
Design for Trust
25
TRUST
Positive User Interactions:
good user interaction
enhances trust in the platform
Parigi, 2020
Data Trust by Design:
free and easy choices about how
users´ data is and isn’t used.
Kinch, 2017
Desiging for data transparency:
informed, empowered, and
capable of making a choice
Kinch, 2017
Ethics by design builds trust and
diminishing trust results in rejection
Keber, 2019
www.kompetenzzentrum-usability.digital
„...What we can do, is design services that are
oriented around the new digital rights that people
have...
• the right to access the data that´s held about
you
• the right to move it from one place to another
• the right to delet things when there are
mistakes
• the right to understand how the informatin
about you is being used
• what inferences are being made about you.“
(Richard Pope in Offscreen Magazine, Issue 20, 2018, p.32)
Design for Trust and Protection
26
www.kompetenzzentrum-usability.digital
Incorporate ethics into the design process.
While dark patterns are a highly visible consequence of the ethical crisis in
design, resolving the crisis entails far more than avoiding a simple list of patterns. It
requires structural changes to the design process.
Start by articulating the values that matter to you and that will guide your
design. Not every organization will have an identical set of values, but these
values must be broadly aligned with what society considers important.
Design for Trust and Protection
27
Dark Patterns –Past, Present, and Future, 2020
www.kompetenzzentrum-usability.digital
Design Dilemma - Poll
28
As a designer, i wish to …
a. create good usability
b. follow ethical guidlines and principals
c. create produtcs and sevices that serve users in a
ethical way
d. other
As a steakholder, I wish …
a. not to loose my customers
b. mantain a good image
c. increase sales over all using customer´s personal
data
d. other
As a user, I wish …
a. not to be annoyed by cookie banners
b. my data to be treated with respect
c. be able to make informed decisions
d. other
vote at slido.com with #543986
Link will be posted into the chat
www.kompetenzzentrum-usability.digital
Conclusion
instead of Deceived by Design
• Trust by Design
• Protection by Design
• Ethical use of data
• Ethics by Design = Incorporate ethics into the design process
Future Work
• from human centred design to society centred design (manifesto by if)
• design for digital rights
• human rights centred design
• value sensitive design
Conclusion and Future Work
29
www.kompetenzzentrum-usability.digital
Discussion
30
30
www.kompetenzzentrum-usability.digital 31
Kontakt
Veronica Hoth
veronica.hoth@tu-berlin.de
Nick Stübe
nick.stuebe@berlin-partner.de
www.kompetenzzentrum-usability.digital
Thank you for your attention
www.kompetenzzentrum-usability.digital
• Dark Patterns –Past, Present, and Future (ARVIND NARAYANAN, ARUNESH
MATHUR, MDARSHINI CHETTY, AND MIHIR KSHIRSAGAR, 2020)
• (Un)informed Consent: Studying GDPR Consent Notices in the Field_Christine
Utz, Martin Degeling, Sascha Fahl, Florian Schaub, and Thorsten Holz. 2019.
• Privacy by Design (Ann Cavoukian, 2011)
• https://commons.wikimedia.org/w/index.php?curid=164808
• https://www.darkpatterns.org/
• https://darkpatterns.uxp2.com/
• https://webtransparency.cs.princeton.edu/dark-patterns/
• Image: Persons' Cyclopedia of Persons and PlacesUpload by RedWolf
05:45, Jan 10, 2005 (UTC), Public Domain
List of References
33

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UX Design Ethics for Privacy Data Protection

  • 1. UX Design Ethics for Privacy and Data Protection Veronica Hoth, Nick Stübe
  • 2. www.kompetenzzentrum-usability.digital Mittelstand 4.0-Kompetenzzentrum Usability Support the digitization of small and medium-sized enterprises http://www.freeusandworldmaps.com/html/Countries/Europe%20Countries/GermanyPrint.html Region East UUX – agile  Integration of usability and user experience in agile development  Digitization of agile work Region South UUX – innovative  UX Design Methods  Design Thinking Region North UUX – digital  Digitization of UX Design Methods  New media and evaluation Region Mid UUX – network  Business cooperation  Integration of consultants and service providers 3
  • 3. www.kompetenzzentrum-usability.digital 4 • Lectures • Info material • Blog posts • Articles • Workshops • Training Material • UUX Toolbox • Pilot projects • Demonstrators • Consultation hours • Best Practices • Company visits Awareness Testing Implementation Qualification Our basic services
  • 4. www.kompetenzzentrum-usability.digital Did you have to make ethical design decisions at work? a. yes b. no What did you use to guide your ethical descision? a. set of principles b. moral intuition c. company guidebook d. others UX Design Ethics-Poll 6 vote at slido.com with #543986 Link will be posted into the chat
  • 5. www.kompetenzzentrum-usability.digital • Ethical Design pyramid by ind.ie based on Maslow´s Pyramid of needs (2017) UX Design Ethics 7 https://ind.ie/ethical-design/
  • 6. www.kompetenzzentrum-usability.digital • Ethical Design pyramid by ind.ie based on Maslow´s Pyramid of needs (2017) • Ethical by Design - A Manifesto (Bond, Boger, Mulvenna, 2017) UX Design Ethics 8
  • 7. www.kompetenzzentrum-usability.digital • Ethical Design pyramid by ind.ie based on Maslow´s Pyramid of needs (2017) • Ethical by Design - A Manifesto (Bond, Boger, Mulvenna, 2017) • Ethics for designers – Ethical Toolkit (2017) UX Design Ethics 9 https://www.ethicsfordesigners.com/
  • 8. www.kompetenzzentrum-usability.digital • Ethical Design pyramid by ind.ie based on Maslow´s Pyramid of needs (2017) • Ethical by Design - A Manifesto (Bond, Boger, Mulvenna, 2017) • Ethics for designers – Tool Set (2017) • Center for Humane Technology (2021) UX Design Ethics 10
  • 9. www.kompetenzzentrum-usability.digital • Ethical Design pyramid by ind.ie based on Maslow´s Pyramid of needs (2017) • Ethical by Design - A Manifesto (Bond, Boger, Mulvenna, 2017) • Ethics for designers – Tool Set (2017) • Center for Humane Technology (2021) • Hippocratic Oath for Designers? UX Design Ethics 11 The Greek physician Hippocrates (460–370 BC), to whom the oath is traditionally attributed By Unidentified engraver - 1881 Young
  • 10. www.kompetenzzentrum-usability.digital Sumery of Principles that take privacy and data protection into consideration: • Do no harm • Respect and protect users´ civil liberties • Provide enough information for people to make informed decisions (transparency) • Balance appropriate privacy and security UX Design Ethics – Summery 12
  • 11. www.kompetenzzentrum-usability.digital Privacy and Data Protection 13 Fair Information Practice Principles (FIPP) Privacy by Design Principles (PBD) Children‘s Online Privacy Protection Act (COPA) General Data Protection Regulation (GDPR) California Consumer Privacy Act (CCPA) (1998) (2007) (2011) (2018) (2020) USA USA Canada European Union California, USA
  • 14. www.kompetenzzentrum-usability.digital (Un)informed Consent: Studying GDPR Consent Notices in the Field Since the adoption of the General Data Protection Regulation (GDPR) in May 2018 more than 60 % of popular websites in Europe display cookie consent notices to their visitors. • 44 of 61 survey participants who had clicked the notice reported they had done so because they were annoyed by it. • 16 thought the website would not work otherwise • 13 stated they had clicked the notice out of habit • 11 participants interacted with the notice to protect their privacy • 6 for security reasons • in a privacy-by-default (opt-in) setting, less than 0.1 % of visitors allow cookies to be set for all purposes. (Un)informed Consent 16 57.4 % Nudging Dark Patterns
  • 15. www.kompetenzzentrum-usability.digital Dark Pattern-Histroy 17 Dark Patterns –Past, Present, and Future , 2020 „Dark patterns are user interfaces that benefit an online service by leading users into making decisions they might not otherwise make. Some dark patterns deceive users while others covertly manipulate or coerce them into choices that are not in their best interests.“
  • 16. www.kompetenzzentrum-usability.digital Dark Pattern-Histroy 18 Deceptive and Manipulative practices Dark Patterns –Past, Present, and Future , 2020
  • 18. www.kompetenzzentrum-usability.digital Dark Pattern-Histroy 20 Growth Hacking: viral marketing strategy by Hotmail: The service automatically added the signature, “Get your free email with Hotmail,” to every outgoing email, essentially getting users to advertise on its behalf, resulting in viral growth. Dark Patterns –Past, Present, and Future , 2020
  • 20. www.kompetenzzentrum-usability.digital Harry Brignull defines “dark patterns” as instances where designers use their knowledge of human behavior (e.g., psychology) and the desires of end users to implement deceptive functionality that is not in the user’s best interest. Dark Pattern 22 darkpatterns.uxp2.com/ darkpatterns.org/ webtransparency.cs.princeton.edu/dark-patterns/ coined in 2010 UXP2 Lab Princeton University
  • 21. www.kompetenzzentrum-usability.digital • desceptic, manipulative practices • annoying for users • data protection fatique / cookie fatique „Design has been weaponized using behavioral research to serve the aims of the surveillance economy.“ (Dark Patterns –Past, Present, and Future, 2020) Deceived by Design 23
  • 22. www.kompetenzzentrum-usability.digital Exampes of Cookie Banners 24 https://ec.europa.eu/info/law/law-topic/data-protection/data-protection-eu_en https://re-publica.com/de https://mymodernmet.com/
  • 23. www.kompetenzzentrum-usability.digital Design for Trust 25 TRUST Positive User Interactions: good user interaction enhances trust in the platform Parigi, 2020 Data Trust by Design: free and easy choices about how users´ data is and isn’t used. Kinch, 2017 Desiging for data transparency: informed, empowered, and capable of making a choice Kinch, 2017 Ethics by design builds trust and diminishing trust results in rejection Keber, 2019
  • 24. www.kompetenzzentrum-usability.digital „...What we can do, is design services that are oriented around the new digital rights that people have... • the right to access the data that´s held about you • the right to move it from one place to another • the right to delet things when there are mistakes • the right to understand how the informatin about you is being used • what inferences are being made about you.“ (Richard Pope in Offscreen Magazine, Issue 20, 2018, p.32) Design for Trust and Protection 26
  • 25. www.kompetenzzentrum-usability.digital Incorporate ethics into the design process. While dark patterns are a highly visible consequence of the ethical crisis in design, resolving the crisis entails far more than avoiding a simple list of patterns. It requires structural changes to the design process. Start by articulating the values that matter to you and that will guide your design. Not every organization will have an identical set of values, but these values must be broadly aligned with what society considers important. Design for Trust and Protection 27 Dark Patterns –Past, Present, and Future, 2020
  • 26. www.kompetenzzentrum-usability.digital Design Dilemma - Poll 28 As a designer, i wish to … a. create good usability b. follow ethical guidlines and principals c. create produtcs and sevices that serve users in a ethical way d. other As a steakholder, I wish … a. not to loose my customers b. mantain a good image c. increase sales over all using customer´s personal data d. other As a user, I wish … a. not to be annoyed by cookie banners b. my data to be treated with respect c. be able to make informed decisions d. other vote at slido.com with #543986 Link will be posted into the chat
  • 27. www.kompetenzzentrum-usability.digital Conclusion instead of Deceived by Design • Trust by Design • Protection by Design • Ethical use of data • Ethics by Design = Incorporate ethics into the design process Future Work • from human centred design to society centred design (manifesto by if) • design for digital rights • human rights centred design • value sensitive design Conclusion and Future Work 29
  • 31. www.kompetenzzentrum-usability.digital • Dark Patterns –Past, Present, and Future (ARVIND NARAYANAN, ARUNESH MATHUR, MDARSHINI CHETTY, AND MIHIR KSHIRSAGAR, 2020) • (Un)informed Consent: Studying GDPR Consent Notices in the Field_Christine Utz, Martin Degeling, Sascha Fahl, Florian Schaub, and Thorsten Holz. 2019. • Privacy by Design (Ann Cavoukian, 2011) • https://commons.wikimedia.org/w/index.php?curid=164808 • https://www.darkpatterns.org/ • https://darkpatterns.uxp2.com/ • https://webtransparency.cs.princeton.edu/dark-patterns/ • Image: Persons' Cyclopedia of Persons and PlacesUpload by RedWolf 05:45, Jan 10, 2005 (UTC), Public Domain List of References 33

Hinweis der Redaktion

  1. Dark Pattern Wer sind wir: 1-Vero: 2-Nick The Mittelstand 4.0 Competence Center Usability belongs to Mittelstand-Digital. With Mittelstand-Digital, the Federal Ministry of Economics and Energy (BMWi) supports digitalisation in small and medium-sized enterprises and informs about possible opportunities and challenges. The competence centres help both small retailers and larger production companies with expert knowledge, demonstration centres, networks for exchanging experiences and practical examples. The BMWi enables the free use of all offers of Mittelstand-Digital. Das Mittelstand 4.0-Kompetenzzentrum Usability Das Mittelstand 4.0-Kompetenzzentrum Usability gehört zu Mittelstand-Digital. Mit Mittelstand-Digital unterstützt das Bundesministerium für Wirtschaft und Energie (BMWi) die Digitalisierung in kleinen und mittleren Unternehmen und dem Handwerk und informiert über mögliche Chancen und Herausforderungen. Die Kompetenzzentren helfen vor Ort dem kleinen Einzelhändler genauso wie dem größeren Produktionsbetrieb mit Expertenwissen, Demonstrationszentren, Netzwerken zum Erfahrungsaustausch und praktischen Beispielen. Das BMWi ermöglicht die kostenlose Nutzung aller Angebote von Mittelstand-Digital.
  2. Wissenstransfer Methoden zur Optimierung von Usability und User Experience (UUX) Digitale Vernetzung mit Kunden und Dienstleistern Change Management User Centered Design Agile Arbeitsformen Vermittlung von Experten und Absolventen Arbeitsunterlagen zum Selbststudium (z.B. Methodenkarten, Publikationen, ..) Trainings und Workshops: „Usability in 120 Minuten“ und „Lean Usability für Start-ups“ „Agilität und UUX: Herausforderungen und Lösungen“ „Best Practices zu Agilität“ „UUX in Zeiten der Digitalisierung“ Praxisnahe Unterstützung: Durchführung von Pilotprojekten zu UUX und Agilität Projektbegleitende Sprechstunden Best Practice: Unternehmensbesuche Demonstration und Erprobung von agilen Tools
  3. We are active nationwide with several partners and our services are also offered nationwide. The regional contacts serve primarily for an initial contact for companies on site. The contact persons can then also refer to other internal contact persons. Pilot projects > Best practices WUD! Searching for team members. Topic: Ethic, Integrity and trust
  4. Poll: who of you had to take ethical design decissions at work? What used to guide and present descission? a - set of principles? b - moral intuition? c – company guidebook?
  5. There have been difefrent attempts on defining ethical guidelines for designers. In recent Years, ethical design has gained importances. Designers have become more aware of the influence and resposability they have on user´s behaviours. Specially deigners in the tech industry. Ethical Design Pyramid: ethical deign agency and consultancy
  6. There have been difefrent attempts on defining ethical guidelines for designers. In recent Years, ethical design has gained importances. Designers have become more aware of the influence and resposability they have on user´s behaviours. Ethical Design Pyramid: ethical deign agency and consultancy 2) a collection of principles for considering ethics in the design of technology-based systems. “autonomy, beneficence, non-maleficence and justice
  7. There have been difefrent attempts on defining ethical guidelines for designers. In recent Years, ethical design has gained importances. Designers have become more aware of the influence and resposability they have on user´s behaviours. Ethical Design Pyramid: a collection of principles for considering ethics in the design of technology-based systems. This online toolkit exists to help you develop these ethical skills. FREE DOWNLOAD
  8. There have been difefrent attempts on defining ethical guidelines for designers. In recent Years, ethical design has gained importances. Designers have become more aware of the influence and resposability they have on user´s behaviours. Ethical Design Pyramid: a collection of principles for considering ethics in the design of technology-based systems. This online toolkit exists to help you develop these ethical skills. FREE DOWNLOAD center of humane technology: makers of the documentary „social dilemma“ create a design guide to help designers create Design products that are more sophisticated about human nature. 2013 when Tristan Harris, then a Google Design Ethicist http://www.minimizedistraction.com/
  9. There have been difefrent attempts on defining ethical guidelines for designers. In recent Years, ethical design has gained importances. Designers have become more aware of the influence and resposability they have on user´s behaviours. Ethical Design Pyramid: a collection of principles for considering ethics in the design of technology-based systems. This online toolkit exists to help you develop these ethical skills. FREE DOWNLOAD center of humane technology: makers of the documentary „social dilemma“ create a design guide to help designers create Design products that are more sophisticated about human nature. There is a discussion going on, if there should be a hoppocratic oath for designers? like The Hippocratic Oath that is an oath of ethics historically taken by physicians.: „first, do not harm“
  10. One crusial and recurrent aspect of these ethical principals is the right to privacy and data protection Trust AI Zitat!!!
  11. Children online privacy protection rule (1998) In the 1990s, electronic commerce was on its rise of popularity, but various concerns were expressed about the data collection practices and the impact of Internet commerce on user privacy — especially children under 13 https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule 2) Fair Information Practices Principles: are a set of principles and practices that describe how an information-based society may approach information handling, storage, management, and data flows with a view toward maintaining fairness, privacy, and security in a rapidly evolving global technology environment. 5 core principles of privacy protection: (1) Notice/Awareness; (2) Choice/Consent; (3) Access/Participation; (4) Integrity/Security; and (5) Enforcement/Redress. https://web.archive.org/web/20090205180646/http://ftc.gov/reports/privacy3/fairinfo.shtm 3) Privacy by Design (Ann Cavoukian, 2011 ): 7 Privacy Principles Privacy by design calls for privacy to be taken into account throughout the whole engineering process. The concept is an example of value sensitive design, i.e., taking human values into account in a well-defined manner throughout the process.[5][6] Proactive not reactive; preventive not remedial[3][32][33][34] Privacy as the default setting[3][32][33][34] Privacy embedded into design[3][32][33][34] End-to-end security – full lifecycle protection[3][32][33][34] Visibility and transparency – keep it open[3][32][33][34] Respect for user privacy – keep it user-centric[3][32][33][34] 4) General Data Protection Regulation GDPR (2018) The GDPR became effective in 2018 The right to privacy is part of the 1950 European Convention on Human Rights, which states, “Everyone has the right to respect for his private and family life, his home and his correspondence.” 1. Lawfulness, fairness, and transparency. 2. Purpose Limitations 3. Data Minimization 4. Accuracy 5. Storage Limitation 6. Integrity and Confidentiality 7. Accountability 5) California Consumer Privacy Act (CCPA) (2020) : The CCPA became effective on January 1, 2020 The intentions of the Act are to provide California residents with the right to: Know what personal data is being collected about them. Know whether their personal data is sold or disclosed and to whom. Say no to the sale of personal data. Access their personal data. Request a business to delete any personal information about a consumer collected from that consumer.[10] Not be discriminated against for exercising their privacy rights.
  12. Christine Utz, Martin Degeling, Sascha Fahl, Florian Schaub, and Thorsten Holz. 2019. (Un)informed Consent: Studying GDPR Consent Notices in the Field. In 2019 ACM SIGSAC Conference on Computer and Communications Security (CCS ’19), November 11–15, 2019, London, United Kingdom. ACM, New York, NY, USA, 18 pages. https://doi.org/10.1145/3319535.3354212 For this study three experiments with more than 80,000 unique users on a German e-commerce website were conducted to investigate, if (1) Does the position of a cookie consent notice on a website influence visitors’ consent decisions? (Experiment 1, n = 14,135) (2)  Do the number of choices and nudging via emphasis / pre- selection influence users’ decisions when facing cookie consent notices? (Experiment 2, n = 36,530) (3)  Does the presence of a privacy policy link or the use of technical / non-technical language (“this website uses cookies” vs. “this website collects your data”) influence users’ consent decisions? (Experiment 3, n = 32,225) In this work, we identify common properties of the graphical user interface of consent notices and conduct three experiments with more than 80,000 unique users on a German e-commerce website to investigate the influence of notice position, type of choice, and content framing on consent. a sample of 1,000 drawn from 5,087 consent notices collected from the most popular websites in the European Union in August 2018
  13. Deseptive Practices in retail: The retail industry has a long history of deceptive and manipulative practices that range on a spectrum from ... Some of these techniques, such as psychological pricing (that is, making the price slightly less than a round number), More problematic are practices such as false claims of store closings, which are unlawful but rarely the target of en- forcement actions. Nudges: A famous example (Figure 4) is the striking difference in organ-donation consent rates between countries where people have to explicitly provide con- sent (red bars) versus those where con- sent is presumed (orange bars). Be- cause most people tend not to change the default option, the latter leads to significantly higher consent rates.17 In Nudge, Sun- stein and Thaler briefly address the question of how to tell if a nudge is ethi- cal, but the discussion is perfunctory. The authors seem genuinely surprised by recent developments and have dis- tanced themselves from dark patterns, which they label “sludges.”27 Growth hacking: hotmail 1996: The service automatically add- ed the signature, “Get your free email with Hotmail,” to every outgoing email, essentially getting users to advertise on its behalf, resulting in viral growth.21 Successes like these led to the emer- gence of growth hacking as a distinct community. Growth hackers are trained in design, programming, and marketing and use these skills to drive product adoption.
  14. Deseptive Practices in retail: The retail industry has a long history of deceptive and manipulative practices that range on a spectrum from ... Some of these techniques, such as psychological pricing (that is, making the price slightly less than a round number), More problematic are practices such as false claims of store closings, which are unlawful but rarely the target of en- forcement actions. Nudges: A famous example (Figure 4) is the striking difference in organ-donation consent rates between countries where people have to explicitly provide con- sent (red bars) versus those where con- sent is presumed (orange bars). Be- cause most people tend not to change the default option, the latter leads to significantly higher consent rates. The nudge movement had helped uncover the principles of behavior change. Growth hacking: hotmail 1996: The service automatically add- ed the signature, “Get your free email with Hotmail,” to every outgoing email, essentially getting users to advertise on its behalf, resulting in viral growth.21 Successes like these led to the emer- gence of growth hacking as a distinct community. Growth hackers are trained in design, programming, and marketing and use these skills to drive product adoption. A/B Testing By serving variants of Web pages to two or more randomly selected subsets of users, designers began to dis- cover that even seemingly trivial chang- estodesignelementscanresultinsub- stantial differences in behavior.
  15. Deseptive Practices in retail: The retail industry has a long history of deceptive and manipulative practices that range on a spectrum from ... Some of these techniques, such as psychological pricing (that is, making the price slightly less than a round number), More problematic are practices such as false claims of store closings, which are unlawful but rarely the target of en- forcement actions. Nudges: A famous example (Figure 4) is the striking difference in organ-donation consent rates between countries where people have to explicitly provide con- sent (red bars) versus those where con- sent is presumed (orange bars). Be- cause most people tend not to change the default option, the latter leads to significantly higher consent rates. The nudge movement had helped uncover the principles of behavior change. Growth hacking: hotmail 1996: The service automatically add- ed the signature, “Get your free email with Hotmail,” to every outgoing email, essentially getting users to advertise on its behalf, resulting in viral growth.21 Successes like these led to the emer- gence of growth hacking as a distinct community. Growth hackers are trained in design, programming, and marketing and use these skills to drive product adoption. A/B Testing By serving variants of Web pages to two or more randomly selected subsets of users, designers began to dis- cover that even seemingly trivial chang- estodesignelementscanresultinsub- stantial differences in behavior.
  16. Deseptive Practices in retail: The retail industry has a long history of deceptive and manipulative practices that range on a spectrum from ... Some of these techniques, such as psychological pricing (that is, making the price slightly less than a round number), More problematic are practices such as false claims of store closings, which are unlawful but rarely the target of en- forcement actions. Nudges: A famous example (Figure 4) is the striking difference in organ-donation consent rates between countries where people have to explicitly provide con- sent (red bars) versus those where con- sent is presumed (orange bars). Be- cause most people tend not to change the default option, the latter leads to significantly higher consent rates. The nudge movement had helped uncover the principles of behavior change. Growth hacking: hotmail 1996: The service automatically add- ed the signature, “Get your free email with Hotmail,” to every outgoing email, essentially getting users to advertise on its behalf, resulting in viral growth.21 Successes like these led to the emer- gence of growth hacking as a distinct community. Growth hackers are trained in design, programming, and marketing and use these skills to drive product adoption. A/B Testing By serving variants of Web pages to two or more randomly selected subsets of users, designers began to dis- cover that even seemingly trivial chang- estodesignelementscanresultinsub- stantial differences in behavior.
  17. Deseptive Practices in retail: The retail industry has a long history of deceptive and manipulative practices that range on a spectrum from ... Some of these techniques, such as psychological pricing (that is, making the price slightly less than a round number), More problematic are practices such as false claims of store closings, which are unlawful but rarely the target of en- forcement actions. Nudges: A famous example (Figure 4) is the striking difference in organ-donation consent rates between countries where people have to explicitly provide con- sent (red bars) versus those where con- sent is presumed (orange bars). Be- cause most people tend not to change the default option, the latter leads to significantly higher consent rates. The nudge movement had helped uncover the principles of behavior change. Growth hacking: hotmail 1996: The service automatically add- ed the signature, “Get your free email with Hotmail,” to every outgoing email, essentially getting users to advertise on its behalf, resulting in viral growth.21 Successes like these led to the emer- gence of growth hacking as a distinct community. Growth hackers are trained in design, programming, and marketing and use these skills to drive product adoption. A/B Testing By serving variants of Web pages to two or more randomly selected subsets of users, designers began to dis- cover that even seemingly trivial chang- estodesignelementscanresultinsub- stantial differences in behavior. testing while using: how to translate an abstract principle like social proof into a concrete nudge (“7 people are looking at this hotel right now!”) Online experiments allow designers to find the answers with just a few lines of code. A less obvious, yet equally pervasive, goal of dark patterns is to invade privacy. For example, cookie consent dialogs almost universally employ manipulative design to increase the likelihood of users consenting to tracking. In fact, a recent paper shows that when asked to opt in, well under 1% of users would provide informed consent.
  18. Harry Brignull is the UX specialist who first coined the term ‘dark patterns’ in 2010 and launched this website https://www.darkpatterns.org/ UXP2 Lab Working with both practitioners and end-users, we are investigating how an increased awareness of dark patterns in UX might lead to a more ethically- and socially-responsible UX practice. https://darkpatterns.uxp2.com/ who and 2021 Princeton University: Dark Pattern at scale large-scale study, analyzing ~53K product pages from ~11K shopping websites to characterize and quantify the prevalence of dark patterns. https://webtransparency.cs.princeton.edu/dark-patterns/ year
  19. daten aus dem paper data protection fatique Get the Trust back From the Users?
  20. Give the Users the right to choose and make inormed decicions Re:publica: help them make decisions, that are in their best interesert. make users trust in Technolgy by transparent deisgn.
  21. Paolo Parigi- The Effect of User Interactions on Shaping Online Trust: Evidence from a Large-scale Experiment. (2020): „We found that the average causal effect of a good user interaction enhances trust in the platform while reducing the importance users place in social similarity in their decision-making process. The effect is homogenous across groups of different socio-demographic features, which shows evidence that almost all subgroups benefit from positive user interactions.“ Data Transparency: „Succinctly communicating what data you intend to use, along with when, how, where, why, and with whom you intend to use it, so the people you serve as customers are informed, empowered, and capable of making a choice.“ Nathan Kinch Aug 16, 2017 https://www.invisionapp.com/inside-design/data-trust-gap-design/ Data Trust by Design is the practice of designing transparent, positive-sum, value-generating experiences that give people the ability to make free and easy choices about how their data is and isn’t used. https://medium.com/greater-than-experience-design/data-trust-by-design-principles-patterns-and-best-practices-part-1-defffaac014b Ethics by design builds trust. (...) Trust is one of the most important external influencing variables in the technology acceptance model. Conversely, diminishing trust results in rejection." (Keber, 2019). https://datenreiserecht.de/das-erste-blatt-dimensionen-der-freiheit-2/
  22. Richard Pope, former designer at IF.
  23. dilemma
  24. Bild UN
  25. chat und slack von Nick monitorisieren
  26. bild mit verbeugung yoga