Blog Talk w/ Sharing of Triennials Exchange Experience including the Flow Movement, lots of lessons learned..

1. Basic Blogging & Blogging
Advocacy
Lecture Series @ USJR
{MassComStuds}

2. Filipino’s are
Enthusiastic Digital
Consumers
28M
Filipinos are
estimated to
be connected.
That’s close to
1 out of 3
people.
81% are
below 30 years
old
Almost
11M
online gamers
1# in Video
Consumption
66% have started/created a blog
90% have read a blog
42% regular blog readers
93%
Part of a social
network –
16.2M active in
Facebook
Estimated 40%
of handsets are
2.5G/3G enabled
1 Billion
SMS sent per
day
Almost
78M
Filipinos are
on mobile
Close to
5M Mobile
Internet Users

3. What is a blog?
A Blog is a website perse..derived from weblog
• With a journal format and updated
• Arranged in reversed chronological order
• Popular for being easy to create & use
• Personal in tone, grass-roots & search friendly
• Used as:
1. News, citizen journalism,
2. corporate communications,
3. journals, businesses,
4. Personal brand & politics

4. Why people read (and participate) in blogs..
- Blog talks to people openly, sincerely and
authentically – and we get to talk back.
- Provide 1st
hand, uncensored, faster, free, biased
information, education or even entertainment

5. WELCOME TO THE PHILIPPINE
BLOG-O-SPHERE!!
Prepare & monitor your online presence!
Your actions leave a record…forever?!

6. Blogging and Commenting
Comments Guide
• Disagree respectfully
• Extend Conversation
• Go beyond “I agree”
• Read other comments
before posting yours
• Stay on Topic
• Prepare sources
• Only link to yourself if
relevant
• Use email for private
comments
Attracting
Comments/Audience
• Ask for input from
readers
• Respond to comments
• Respond quickly
• Return the favor/visit
• Share original content
• Link to others
• Tag for SEO
• Comment on blogs /
blog-hop

7. Tips, Tricks and Tweaks to blogging
• Insight Blogging
• Ambition
• Meme
• Piggyback
• Life
• Brand
• Announcement
• Link
• Interview
• Event
• Live
• Bridge
• Contact
• Video
• Podcasts
• Photo
• Review
• Evangelist
• List
• Survey
• Feature
• Repost
• Guest
• Classifieds
• Response

8. Social or New MEdia
• A new form of
communication in the digital
world
• Open, free, knowledge sharing
for groups to congregate, sell or
exchange goods, services or
ideas (thru blogs, forum, video
or the like)
• People have more voice in their
community and in the world in
general
Source Via: (
http://www.pcmag.com/encyclopedia_term/0,254
new+media&i=47936,00.asp )

9. Blogging Big Picture
• Individual – Personal/Professional Dev’t.
• Business - Promoting a blogging generation of
internet-based techno/social entrepreneurship
across industries
• Community - To become proactive citizens
promoting the dev’t of our community, country and
culture.
• National – Partnering with other organizations &
knowledge sharing through blogs
• International – Share what we do and know
• Media – Blogging as a distinct form of Media
• Governance – blog patrol, government
transparency

10. Advocacy + Blogging
• Advocacy simply means actively supporting a cause and
trying to get others to support it as well
• Advocacy is speaking up, drawing attention to an
important issue and directing decision makers towards a
Solution
• Advocacy is the strategic use of information to change
policies that affect the lives of disadvantaged people
• Advocacy is influencing public policy through various forms of
persuasive communication
• A process of social transformation aimed at shaping the
direction of programs, policies, people participation to benefit
marginalized sectors
• Advocacy is working with other people and organizations to
make a difference and positive change

11. Triennials Exchange

12. Flow Movement
• Flow is the mental state of operation in which a
person in an activity is fully immersed in a
feeling of energized focus, positive full
involvement, and success in the process of the
task at hand. Proposed by Mihály
Csíkszentmihályi, it represents perhaps the
ultimate in harnessing the emotions in the
service of performing and learning.
Environment + Technology + Culture ~ CITIZENSHIP
I AM A GREAT ASSET OF MY NATION and therefore
I have the power to bring this nation to great heights
older generations can only dream of..

13. Let your passion shape your blog.
Document the Milestones of your Life
Happy blogging!

14. Sources
• Blogging from Home – Janette Toral
• Chris Garrett – chrisg.com
• 25 Blogging Styles – Rohit Bhargava
• Blogging basics - Mark Normand
• Blogsessive.com – Alex Cristache
• Yahoo, Internet World Stats, AGB Nielsen 2008,
Asia Digital Marketing Association, Smart, Globe
• Letsgosago.net - Jonel Uy
• Ria Jose – Role of Bloggers as New Media
• Corinne Weisgerber - Blogging & Managing your
Personal Brand

15. Industrial Engineer
Blog Entrepreneur
Blog Marketer
Volunteer
Blogger
Writer
Email:
geohmedia@gmail.com
Engr. Vernon Joseph M. Go
GeOh MEdia
Managing Partner,
http://geohmedia.com/
@geohmedia
http://www.vernongo.com/
http://www.eventgeek.net/
http://investinghabits.com/
@VernonGo
Cebu Bloggers Society Inc.
President
www.cebubloggers.com
@cebubloggers
Thank you!