With the October 1 liability shift looming in the U.S., there are many misconceptions surrounding EMV and what it means for consumers and merchants. Follow the conversation on Twitter: @Verifone #EMVchat

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Total Purchase $52.50
CANCEL
DONE
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Chip cards are
a more secure
way to pay for
U.S. consumers.
? EMV
microchip
LIABILITY
SHIFTFRAUD
DEADLINE
What happens October 1, 2015?
Payment devices must be EMV-ready or fraud
liability shifts to the merchant.
EMVWhat is it?
DO I
REALLY HAVE TO
UPGRADE?
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Keep your card in
the device while transaction
completes. Sign or enter
PIN as prompted.
When the transaction
is complete, remove
your card.
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Insert your card
chip side up, with
chip toward device.
THE SHIFT TO EMV
2015
Stands for EuroPay, MasterCard & Visa.
It’s the global standard for credit
and debit payment cards,
and terminals, based on chip
card technology.
LET US GUIDE YOU
THROUGH THE SHIFT TO EMV.
* Source: UK Card Association, 2013
http://www.theukcardsassociation.org.uk/wm_
documents/3533%20Fraud%20The%20Facts%
20FINAL.pdf
EMV
From issuers to merchants.
Starting October 1, 2015 in the U.S.,
merchants will be responsible for
any in-store fraud losses resulting
from counterfeit mag-stripe cards.
LIABILITY SHIFT
EMV combats fraud.
EMV should be part of a
multi-layered approach to effective
security that includes point-to-point
encryption and tokenization.
NOT A CURE-ALL
Liberation shift for retailers.
Today’s EMV-ready payment devices
can do more than accept payments
by driving new forms of commerce.
They can transact rewards
points, offer e-coupons and
on-the-spot discounts.
GROWTH
Perception vs.
Reality
Longer
lines
in retail
EMV 1-2-3
Why did I get a
new card?
Is this new card
more secure?
1.
WHAT CONSUMERS
THINK EMV IS...
2.
WHAT MERCHANTS
THINK EMV IS...
3.
WHAT THE MEDIA
THINKS EMV IS...
HARD
DEADLINE
“MIDNIGHT
OCTOBER
2015”
OCTOBER 2015
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1. 2. 3.
THE END
OF DATA
BREACHES
EMV in the UK
resulted in a 75%
decrease in credit
card fraud at
brick-and-mortar
stores over 8 years.*
Tota
l Purc
hase $52
.50
CANC
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DONEX
COST AND EFFORT TO BE
EMV-READY
4.
WHAT EMV
ACTUALLY IS...
75%Decreased credit
card fraud.