1. London 2007 Listen

2. Our customer is in the data Lapsed customer, no visits in 3 months Visit after playing in-ad game Visited site via search Downloaded podcast, no other touch Seen 3 of our ads – hasn’t visited site Customer deserted shopping cart Recipient of email newsletter High value customer New customer within 6 weeks

6. Second-by-second VoD viewing data 15 75 60 45 30 We have trained viewers to drop-off commercial content at 30 seconds!

8. It’s all in the copy

9. Thank you [email_address]