1. Venla Pouru
Introduction
Project portfolio

2. Snapshots of me
”globetrotter
”inventive
”outgoing ”adventurous
”hands-on
”forward

3. My project portfolio
Startups Consumer Professional Technology/
product services IT companies
companies
• Designing and reviewing the • Member of the projects team • Designing a growth strategy • Member of the projects team
Strategy product and market strategy facilitating the annual for a SME providing digital facilitating the annual
of a bioinformatics startup in strategy process of a interaction consulting and strategy process of a Finnish
collaboration with chairman 700MEUR company training services as a IT company
of the board university project. My
responsibility was to i.a.
perform competitor mapping.
• Creating a lead generation, • Co-developing a sales • Sales process design and
proposal and sales process
Sales for a bioinformatics startup
steering process and tool for
a multi-brand company
execution for a public
professional service
and performing the daily
organization, including field
sales work, resulting in
work among potential and
increased number of leads
exisiting customers
and closed sales
• Responsibility of designing
and developing an Excel- • Developing operational • Designing the purchase-
Operations based supplier management guidelines for a public order-process from the data
model calculating supplier professional service systems’ point of view for a
profitability and efficiency organization tech company. The project
• Co-designing a cost included diving into the
allocation model for a 2 bn ERP-system and
EUR food company collaboration with the
logistics service provider.
• M&A target scan for entry to
• Working for raising business a new market area for a
Finance, angel funding for a
bioinformatics startup
700MEUR company, in
direct collaboration with the
M&A CEO
• Supporting a brand
divestment, our team
managed to increase the
customer’s premium

4. My most significant
learning experience
Business Development Manager in a software startup (a.k.a. Jack of all trades)
Responsibilities Accomplishments
Sales: • Increased amount of sales meetings and leads
• Target segment definition • Closing the first deal with one target segment and
• Hands-on lead generation work subsequently the first international sale on the same
• Launch of a proposal process segment
• Closed domestic deals also in the two other segments
• A broad unified CRM and sales reporting system
Productization of the core offering: • Improved marketing toolkit
• Product offering for each target segment • Neat online presence for the products and the
• Writing sales materials basically from scratch company
• Positioning of products • Increased visibility online and through networks
• Partnering across the value network through the new specified offering
• Promising partnerships formed with suppliers and
complementors
Strategy & operations: • Suitable and efficient semi-annual strategy process
•Design and review the product and market • Articulated vision and mission statements
strategies in collaboration with chairman of the board • Defined growth targets for 2013-2017
•Aside of sales a broad range of operational • New office premises
responsibilities • Recruiting pipeline
Finance: • Articulated business plan and pitch
•Working for raising business angel funding and • Ongoing search of angel investors
research funding

5. Technical writing experience …
Writing a user manual for a Scientific articles on e.g. Writing marketing materials
multispot laser device large project governance on a startups software
(Valon, http://www.valon.fi/) and M&A classification using platform and IT consulting
regression modeling expertise (incl. technical
references)

6. … and beyond
Editor-in-chief for a student Renewal of a startup´s Writing articles and article
magazine website and company blog modules to the newsletter of
(distribution 1000 pc, a Finnish business
6 volumes annually) development company

7. Secret weapons
• Well-known analysis tool for me
• I am able to provide high-quality analyses promptly
• No fright for numbers of big data
• I am able to build analyses, develop tools and create
dashboards independently
• My daily tool for compiling, summarizing and
crystallizing information
• I am able to point out key issues and express my
message through clear-cut slides and solid presentation
skills