WHAT ARE MCDONALD’S CORE BRAND VALUES?HAVE
THESE CHANGED OVER YEARS?
Due to aggresiive expansion of company in 1980s they
compromiosed on brand values which led to fall of
company after implementing plan to win strategy they
haven’t compromised on their brand values and providing
higher quality consumer experience rather than quick and
cheap fast food option
HOW HAS MCDONALD’S GROWN ITS BRAND EQUITY OVER THE YEARS? HAS
MCDONALD’S CHANGED IN DIFFERENT ECONOMIC TIMES OR IN DIFFERENT
PARTS OF THE WORLD ? EXPLAIN?