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Social Media Marketing 
Pinterest Marketing
Welcome to Pinterest Marketing! 
We will be discussing the following points: 
1. What is Pinterest 
2. Definition of Terms 
3. Creating an Account 
4. How Does Pinterest Work 
5. Installing the Pin It Button
What is Pinterest 
is a social networking site that allows users to create 
and manage a collection of photos of specific 
interests, events, or categories.
Definition of Terms 
PINS – are visual bookmarks for good stuff you find 
anywhere around the web or right on Pinterest 
BOARDS – are where you collect Pins by theme or topic 
REPIN – is reposting a photo from another user
Creating an Account 
Log on to https://www.pinterest.com.
Creating an Account 
Click on Sign up with Email.
Creating an Account 
Fill out the details. 
First Name Last Name 
Password 
Gender 
Email Address 
Location 
Mark the tick box.
Creating an Account 
Click on Sign Up. 
Click on Sign Up
Creating an Account 
Pinterest takes you to a tour. Just click on Next.
Creating an Account 
To end the tour, Pinterest asks you to search for 
your interest. Type in the topic of your interest.
Creating an Account 
Pins related to this topic will appear.
How Does Pinterest Work 
Now that pins of your 
interest are laid out, you 
can start pinning! Hover 
over the top left corner 
of the image. Click on 
the Pin It button.
How Does Pinterest Work 
Name your board then click on the Pin It button.
How Does Pinterest Work 
CONGRATULATIONS! 
You’ve pinned your first 
pin! You can enlarge 
the photo by clicking 
on it.
How Does Pinterest Work 
And when you click on the enlarged photo, you 
will be directed to the website source of the 
photo. 
COOL, ISN’T IT?
Installing the Pin It Button 
The Pin It Button allows you to grab images from 
other websites and pin them to your pin boards.
Installing the Pin It Button 
To be able to pin images from other websites, we 
need to install the Pin It Button.
Installing the Pin It Button 
Go to about.pinterest.com/goodies/
Installing the Pin It Button 
Click on Install Now.
Installing the Pin It Button 
Click on Add.
Installing the Pin It Button 
The Pin It Button gets added on top.
Installing the Pin It Button 
When you want to pin an image from another 
website, just click on the Pin It Button. 
The image gets pinned on the pin board of your choice.
Installing the Pin It Button 
Hover over the image you want to pin and click on the 
Pin It Button.
Installing the Pin It Button 
A new window comes out. Select the pin board you 
want the image to belong to. Change the description if 
you like then click on the Pin It Button.
You now know the 
basics of Pinterest! 
Enjoy pinning!

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Pinterest Marketing 101

  • 1. Social Media Marketing Pinterest Marketing
  • 2. Welcome to Pinterest Marketing! We will be discussing the following points: 1. What is Pinterest 2. Definition of Terms 3. Creating an Account 4. How Does Pinterest Work 5. Installing the Pin It Button
  • 3. What is Pinterest is a social networking site that allows users to create and manage a collection of photos of specific interests, events, or categories.
  • 4. Definition of Terms PINS – are visual bookmarks for good stuff you find anywhere around the web or right on Pinterest BOARDS – are where you collect Pins by theme or topic REPIN – is reposting a photo from another user
  • 5. Creating an Account Log on to https://www.pinterest.com.
  • 6. Creating an Account Click on Sign up with Email.
  • 7. Creating an Account Fill out the details. First Name Last Name Password Gender Email Address Location Mark the tick box.
  • 8. Creating an Account Click on Sign Up. Click on Sign Up
  • 9. Creating an Account Pinterest takes you to a tour. Just click on Next.
  • 10. Creating an Account To end the tour, Pinterest asks you to search for your interest. Type in the topic of your interest.
  • 11. Creating an Account Pins related to this topic will appear.
  • 12. How Does Pinterest Work Now that pins of your interest are laid out, you can start pinning! Hover over the top left corner of the image. Click on the Pin It button.
  • 13. How Does Pinterest Work Name your board then click on the Pin It button.
  • 14. How Does Pinterest Work CONGRATULATIONS! You’ve pinned your first pin! You can enlarge the photo by clicking on it.
  • 15. How Does Pinterest Work And when you click on the enlarged photo, you will be directed to the website source of the photo. COOL, ISN’T IT?
  • 16. Installing the Pin It Button The Pin It Button allows you to grab images from other websites and pin them to your pin boards.
  • 17. Installing the Pin It Button To be able to pin images from other websites, we need to install the Pin It Button.
  • 18. Installing the Pin It Button Go to about.pinterest.com/goodies/
  • 19. Installing the Pin It Button Click on Install Now.
  • 20. Installing the Pin It Button Click on Add.
  • 21. Installing the Pin It Button The Pin It Button gets added on top.
  • 22. Installing the Pin It Button When you want to pin an image from another website, just click on the Pin It Button. The image gets pinned on the pin board of your choice.
  • 23. Installing the Pin It Button Hover over the image you want to pin and click on the Pin It Button.
  • 24. Installing the Pin It Button A new window comes out. Select the pin board you want the image to belong to. Change the description if you like then click on the Pin It Button.
  • 25. You now know the basics of Pinterest! Enjoy pinning!