1. Pie Charts Evaluation
We decided to create six questions for our survey, in which we would utilize to
attain information from individuals who our recipe cards were primarily
targeted at (young adults aged 19-24), as well as our secondary audience
(teenagers aged16-18). Our first question was “Who cooks the most within your
household”? We chose this question because we wanted to know who was the
main cook of the house, to which 61% of the chart accounted for the ‘Mum’, with
only 10% being the ‘Dad’. This is very interesting as it shows that the ‘mother’
figure within the household does a high percentage of the cooking, as opposed to
this task being spaced out between the other members in the household such as
the children, as well as the spouse of the mother.
Our second question on our survey was ‘Do you eat any of these meat
substitutes”? This question included the options of Linda McCartney, Tofu,
Quorn, as well as an ‘Other’ section. It is notable that ‘Quorn’ accounted for 36%
of the vote, winning over the majority. However, we were not surprised that this
type of meat substitute was the most popular due to the fact that Quorn is very
mainstream and is heavily publicized through both broadcast and print-based
means, which means that a high abundance of the population will be aware of
this product, as opposed to Tofu (21%), which is not promoted as much as it’s
sister meat substitute (Quorn).
Furthermore, our third question we asked ‘what is the best colour combination’,
to which 38% of the audience replied saying that ‘orange and black’ was the best
combination out of all of our combinations. In the future, we would utilise this
particular colour scheme, as it proved popular within the audience, therefore, by
carrying out this form of research, we have found out the preferred colours of
our primary target audience. It is notable that ‘pink and blue’ only counted for
21% of the vote; therefore we would refrain from using these colours, as they
proved unpopular with the audience.
In our survey, we conducted a question that said ‘how often do you cook’? It is
clear from our research that 43% individuals who answered our survey do not
cook on a regular basis, which is interesting due to the fact that our target
audience is young adults (aged 19-24) and our secondary being teenagers (aged
16-18) which means that there are a wide range of factors that will contribute to
this statistic, where either there parents/carer cooks for them (secondary) or if
they go out regularly for meals, as opposed to cooking for themselves.
Moreover, in our fifth question, we asked, “do you always eat your 5 a day”? This
question is significant, as from the data on our pie charts, we found out that 41%
of our audience only eat their five a day ‘sometimes’, which shows that a lot of
people ignore the fact that we as humans are supposed to eat five pieces of fruit
and vegetables a day, but it is not something that we all centre our diet on, as
most people will consume what they want to, not what has been listed to them
through a set of guidelines.

2. Our final question was ‘do you think the design of the recipe card is important’?
It is a significant question due to the fact that this specific factor is vital to
consider before the composition of any recipe card. An overwhelming 71% of the
audience chose the ‘yes’ option for this question, which confirmed our decision
to create a recipe card design that will appeal to both our primary and secondary
target audience. It is clear from our results that we will create a set of recipe
cards that will be initially popular with our audience and they will be able to
comprehend it on their own level.
By Sanem Koyupinar and Catherine Giggal