1. Communication Arts

2. Occasional Sale Stores
“ store that is open
A
occasionally!”
O rigins:
Second Hand Rose
Rosalie G arner
1 993
Buffalo, Minnesota

4. Entrepreneurial & Marketing
Interface
“Amateurs look for inspiration;
the rest of us just get up and go to work.”
Chuck Close

5. Today’s Entrepreneur:
“An innovator or developer who
recognizes and seizes opportunities,
converts those opportunities into
workable/marketable ideas, adds value
through time, effort, money or skills,
assumes the risks of the competitive
marketplace to implement these ideas and
realizes the rewards from these efforts.”
D. Kuratko

6. Entrepreneurial Marketing
“ characterized
…is
by a
responsiveness to
the marketplace
and a seemingly
intuitive ability to
anticipate changes
in customer
demands.” E.
C ollinson and E.
Shaw

7. Repurposing & Refurbishing
Web Resources
• junkmarketstyle.com
• cottageelements.blogsp
ot.com
• robojunker.com
• junkcreation.com

8. The Creative Process
Ian Fillis
University of Stirling
Impressionists
Expressionists
Cubists
Surrealists

9. Co-opetition Theory
• Synergy
• Leverage
SMEs, co-opetition and
knowledge sharing: the
role of information
systems
M. Levy

10. Coordination Repositioning
Synergy - weak Synergy - strong
Leverage - weak Leverage - strong
Synergy - weak Synergy - strong
Leverage - weak Leverage - weak
Efficiency Collaboration

11. The “Co-opetition” Knot
1. Coordination 2. Repositioning
Synergy/weak (- Synergy/strong (+
sharing) sharing)
Leverage/weak (- Leverage - strong (+
power) power)
3. Untangle s - no
elf 4. Guide and help
1 . Untangle s - no
elf
talking! 2. Guide others to
untangle others !
talking! untangle self!
Synergy - weak (- Synergy - strong (+
sharing) sharing)
Leverage - weak (- Leverage - weak (-

12. myshopkeys.com

14. Lori L. Swanson
vedalia75@gmail.com