Now that your online community is enabling members to interact with your domain experts, as well as each other, to solve their most pressing business issues and better utilize your product and service offerings, it’s time to make sure your community is aligned with the strategic objectives of your organization. Why? Every dynamic system requires a checkup because, well, change is inevitable. Learn how an Online Community Health Check can help your organization's online community reach it's potential.

1. Helping organizations build deeper relationships with key stakeholders
Are You Listening?
Social. Business. Online.
Operational Impact
Online Community Health Check
Gartner recently reported that the vast majority of social collaboration initiatives fail due to lack of purpose.1 Our own
research2 shows that companies are starting to discover that the real value of social lies not in marketing alone, but in
leveraging the insights to be more responsive to key stakeholders and compliment operational processes. For this reason,
we offer the Online Community Health Check – a research-based diagnostic that evaluates your online community’s
capabilities and opportunities. It helps organizations address compelling questions, such as:
• Do you have the optimal business case for the online community
or are there additional opportunities?
• How does the online community support your company’s strategic agenda?
• Are you reaching the right stakeholders with our online community?
How do you know?
• Does your content offering align with your members?
• Which features really matter?
• What is the right level of engagement and how can you achieve
greater vibrancy?
• How will feedback and insights be leveraged? Are you missing out on
opportunities to compliment operational processes such as customer
service or product development?
• How will you measure success in the eyes of the organization as well
as the members?
Customer Testimonial
“
Our team’s experience was stellar!
We needed help to understand
our user’s needs and come up
with an engagement plan to build
a strong community (of approx
8000+ users) for our collaboration platform (at Cisco). Leader
Networks was extremely thorough
in their research and analysis’. Their
recommendations helped us grow
Leader Networks’ deep experience in designing, creating, running and analyzing
the community by 200% within
online communities gives us an unparalleled understanding of best practices
a few months!”
as well as the unique characteristics and distinctive patterns of online social
engagement and interaction. We understand how best to create online
environments that combine your network and business requirements with the
Manoj Sinha
Customer Experience at Cisco
needs of those all-important people – your community stakeholders. Social
business success is built on a deep understanding of what it takes to connect and engage the right people around topics
that matter to them. Our Health Check diagnostic identifies critical online community success factors that we have
developed and proven through scores of engagements across various industries. We also enhance our practical expertise
with an ongoing research agenda which uncovers and applies emerging best practices to your online community initiative.
1
2
Press Release, April 2, 2013, Gartner, Inc.
The Social Business Benchmark Study – 2013 Preliminary Findings, Leader Networks, LLC

2. About Leader Networks
Leader Networks is a research and strategy consulting group focused on helping organizations build deeper B2B
relationships with key stakeholders, thus creating significant competitive advantage and outstanding business results.
We guide firms in the strategic use and deployment of online social tools and techniques, including developing
innovative ways to listen to, learn about, interact with and build trust across a wide range of constituencies including
prospective and current customers, suppliers, partners, and employees via B2B online communities and social
business initiatives.
Let’s Get Started
To learn more about how we can help you please call or email:
Vanessa DiMauro, CEO, Leader Networks, 617-484-0778, vdimauro@leadernetworks.com
Online Community Health Check Process
The Leader Networks Online Community Health Check is a research-based diagnostic that evaluates your online
community’s capabilities and opportunities. We examine your online community across a number of critical
success factors. Here is the process:
RESULTS: Health Check Summary
INPUT: Diagnostic Areas
COMMUNITY STRATEGY
BUSINESS MODEL
ENGAGEMENT
GROWTH
COMMUNITY
OPERATIONS
FEATURES
CONTENT
COMMUNITY IMPACT
CULTURE
Mission Vision
Member Acquisition
Profile
Staffing
Content Plan
Metrics KPIs
Content Balance
(UCG, 3rd Party
Company)
Organizational
Readiness
Business Alignment
Business Model
Definition
Member Buy-In
Member
Onboarding
Vibrancy
Outreach
Internal Expert
Participation
Cross-Functional
Engagement
Member Growth
Organizational Usage
Feature Use
Executive
Sponsorship
New Feature
Roadmap
External Positioning
Integration
Brand Consistancy
Member Experience
Strengths
Strengths
Strengths
Strengths
Strengths
Opportunities for
improvement
Opportunities for
improvement
Opportunities for
improvement
Opportunities for
improvement
Opportunities for
improvement
Short term
recommendations
Short term
recommendations
Short term
recommendations
Short term
recommendations
Short term
recommendations
Longer term
recommendations
Longer term
recommendations
Longer term
recommendations
Longer term
recommendations
Longer term
recommendations
A detailed review of your strengths and opportunities for improvement and actionable recommendations.
www.leadernetworks.com