This document discusses opportunities in the fixed content and unstructured data market. It describes how fixed content is growing faster than structured data and storage needs are shifting from transactional to unstructured. The document proposes three strategies for a client to enter this market: 1) developing digital asset management software, 2) developing new "Storage 2.0" infrastructure, or 3) developing a business intelligence appliance specialized for fixed content analysis.

1. Vikas Deolaliker 2008

7. Storage 2.0: Focus has shifted from IO in storage 1.0 to higher level fileservices. The driver is no longer access protocol but content preference. Feature Storage 1.0 Storage 2.0 Management Local Application Web Application Access SCSI Over FC, GbE or Bus SCSI Over IP Provisioning LUN level granularity Filesystem size Virtualization LUN, Volume Mgr. Object Level Application Profile Write Many Read One WORM Oversubscription 1:1 (provisioning is equal to allocation) N:1 (Provisioning can be n-times allocation)

8. The Infrastructure Play: Filesystems are turning into a platform with programming interfaces, data routers, load balancers, autonomic functions, analyzers, parsers. Filesystem 1.0 Filesystem 2.0 Kernel Space User Space Block Driver Disk Object Cache Kernel Space User Space Disk Block Driver File Driver Most functional blocks in kernel space. Data and Control have the same path. Block level semantics is exposed to applications Most functional blocks in user space. Data and Control have separate paths. Block level semantics is hidden from application. Buffer FileSys iNode Cache VFS Process/ Socket Tools ClusterFS Name Server MetaData Server Client

10. BI Play: Fixed content is being warehoused in the enterprise and information from this content is being analyzed and delivered in many ways to the client. Client’s opportunity lies in adding support for fixed content across the BI pipeline. Mining Tools Analytics Delivery Warehousing Visualization Web Service Reports Real Time Portal Supply Chain Customer Relationship Financials Sales Force Human Resources Image/Video Query Search Media Search Report Generators OLAP Router ETL Metadata Extraction Scatter/ Gather Data Storage Workflow Integration Fixed Content Support

15. GTM Strategy: Enterprise, CSPs and SMBs form the three segments of the fixed content market. To Target the segment Make alliances with and/or make enhancements to With the following offering Enterprises Fixed content asset management software companies Enhanced FS on Cluster with enhanced xFrame CSPs Integrate with CSPs proprietary metadata servers and tools Server and storage SMBs Create a CSP-In-A-Box solution CSP-In-A-Box

16. Unstructured Data, Storage 2.0 Vikas Deolaliker 2008