Google Analytics, is free web analytic tool by Google. No installation required. Easy to setup. Great for monitoring and analyzing traffic to your website. This presentation includes, step to setup Google Analytics, Dashboard, identifying KPIs, developing your performance report to monitor the online traffic. Presented by Vazi Okhandiar, founder of NR Computer Learning Center. www.nrclc.com

1. Vazi Okhandiar
NR Computer Learning Center
2100W. Orangewood, Suite 110
Orange, CA 92868
www.nrclc.com
(714) 505-3475

2. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Established in 2002
 Located in Orange, California
 Provide workshops/webinars related to Small & Medium size
Businesses (SMB) and Entrepreneurs:
 QuickBooks & Microsoft Excel
 Online Marketing / Social media
 Website Design
 Internet Security
 Computer basic
 Networking
 Project Management
 and more

3. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 CorporateTraining:
Project Management
Database Design
Application Development
 AuthorizedTesting Center by Certiport, Pearson and
Prometric
 ProvideTest Preparation Classes, Software and
Courseware

4. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Microsoft CertifiedTrainer (MCT)
 Project Manager Professional (PMP)
 MBA, University of California, Irvine
 Masters in Computer Science, IIT, Chicago
 BS Electrical Engineering, UCI
 20+ years - Software development
 15+ years – IT Core Adjunct Professor, Multiple Universities
 General Motors,Toyota, EDS, Computer Science Corp
 Application Development, Database design, project
management, web based application development,
business intelligence ,Web Analytics

5. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
233,848,493Websites December 2009
131 billion online
searches Dec
2009
4 billion
searches per
day
175 million per
hour
• 68% Google
• 7%Yahoo
• 3% Bing
• 22% Others
2.9 million per
minute
Source: http://news.netcraft.com/archives/category/web-server-survey/ & www.techcrunch.com

6. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com

7. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Source: http://blog.compete.com/2010/03/29/search-still-feeling-the-love-in-february/

8. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Online marketing, also
referred to as internet-
marketing, web-
marketing, Search
Engine Marketing (SEM)
or e-Marketing, is the
marketing of products or
services over the
Internet. -Wikipedia
Online
Visitor
PPC
Banner
Article
Newslett
er
Blog
Social
Network
Web
Directorie
s
Link
SEO
Email
Web
Analytic

9. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Web analytics is a
collection, analysis and
reporting of internet data
for the purpose of
understanding and
optimizing web usage.
• AWStats
• eLogic
• Google Analytics
• ShinyStat
• SiteMeter
• StatCounter
• W3Counter
• W3Perl
• Webalizer
• Woopra

10. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Google Analytics is a free, powerful, flexible,
easy-to-setup and easy-to-use web analytic
tool for monitoring and analyzing website
traffic and marketing effectiveness.

11. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Where your website visitors coming from?
 How long do they stay on your site?
 What are they looking at?
 Which Keyword/phrases are they using?
 Predicting what’s likely to occur in the future?
 Understanding customer behavior
 Improve allocation of company resources
 Investing intelligently in marketing
campaigns

12. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Setting up Google Analytics
 Understanding how Google Analytics works
 Introduction to Google Dashboard
 Key Performance Index (KPI)
 Monitoring Adsense
 Setting an Alert
 Customizing Report

13. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com

14. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Step 1:Go to www.google.com/analytics and click
on “AccessAnalytics” once the account is
created.

15. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Step 2: Login using Google Account and Click on “Add a new Profile”
1
3
4
2

16. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Step 3: Copy the HTML/JavaScript code (Tracking
Code) that is generated by Google Analytics

17. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Step 4: Paste the tracking code (HTML/JavaScript)
provided by the Google Analytics before the
</body> tag on all the web pages that needs to be
monitored.
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." :
"http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js'
type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try{ var pageTracker = _gat._getTracker("UA-xxxxxx-x"); pageTracker._trackPageview(); }
catch(err) {}
</script>

18. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
<html>
<head>
….
</head>
----------------------------------------------------------
<body>
<! -- HTML to display content of a page-->
: :
</body>
</html>

19. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com

20. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Users searches for a content using search engine or
visit your site using inbound link
When user views the page, theTrackingCode on the
page sends a message to GoogleAnalytics with
Google ID
GoogleAnalytics automatically capture and stores
the visitor’s information it in its database.

21. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
You log in as a Google Analytic user
You request the report
Google Analytics checks its database
and returns the result.
You can export the result, view it in
graphical format or in tabular format.

22. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Google Analytics should be used for trend
analysis rather than exact number
 The users should have
 JavaScript turned on their browser
 Accept cookies to identify returning customer.

23. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com

24. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Status changes from to when Google
Analytics starts gathering information on the
website.
Go to www.google.com/analytics and log in.
Website Profile

25. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Report
Navigation
Settings
Help
Help
Calendar
selection
Export (PDF,XML, CVS, PDF)
Traffic
Source
Visitors
Trend
Site Usage
Information
Map
Overlay
Content
Overview
Visitors
Overview

26. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 AllTraffic Sources
 Source
 Medium
 Campaign
 Keyword
 Ad Content
 VisitorType
 Landing Page
 Geographic
 Language
 Continent
 SubContinent
Region
 Country/Territory
 Region
 City
 Browser
 Browser
 Operating System
 Screen Colors
 Screen Resolution
 FlashVersion
 Java Support
 Network
 Service Provider
 Hostname
 Connection Speed

27. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Note: 30% ofVisitors
visit a website for
research
VisitorsAnalysis
•New vs. Returning visitor
•Average number of pageviews
per visitor
•AverageTime spent on the site
•Average Bounce Rate

28. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Local vs. International visitor

29. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Keyword Analysis
•Keywords used to
find the site
•Average time
spent on the site
•Bounce Rate

30. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
What are theTop Landing Page?
What is the Bounce Rate on these pages?

31. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
When are visitor exiting the pages?
Why are people exiting from those pages?
What can we do to improve the service?

32. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Use overlay to identify most visited pages and least visited
pages.

33. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
http://analytics.blogspot.com/2010/10/introdu
cing-in-page-analytics-visual.html

34. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Content>Adsense>Overview
•Unique visitors
•Visitor Language
•AdSense revenue generated
•AdSense CTR (Click Through Rate)
•AdSense eCPM (effective cost per thousand impressions)
•AdSense Unit Impressions
•AdSense Unit Impressions/Visit
•AdSense Page Impressions
•AdSense Page Impressions/ Visit

35. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
You can setup Daily/Weekly/Monthly to receive report
1
3
4
2 5

36. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
Dashboards
No more digging through reports.
Put all the information you need on
a custom Dashboard that you can
email to others.
Data Export
Export your data with the Google Analytics
Data Export API or email and export your data
directly from the GoogleAnalytics interface
into Excel, CSV, PDF and tab delimited files.

37. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Visitors Analysis
 New vs Returning visitor
 Local vs International visitor
 Average number of page view per visitor
 AverageTime spent on the site
 Average Bounce Rate
 Traffic Analysis
 Direct vs IndirectTraffic
 Referring Site
 Keyword Analysis
 keywords and phases used by visitors
 Landing page based on the keyword

38. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
KPIs Jan Feb … Dec
Visits
Absolute UniqueVisitors
PageViews
Av Page view
Time on Site
Bounce Rate
Local visitors
InternationalVisitors
….
Key
Performance
Index (KPI) to
be monitored
on monthly
basis

39. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
KPIs Target GA
Result
Performance Weight Weighted
Average
Visits 1500 1000 0.66 0.3 0.198
Absolute Unique
Visitors
1000 700 0.7 0.2 0.14
PageViews … … … 0.1
Av Page view …
Time on Site
Bounce Rate
Local visitors
InternationalVisitors
…..
GrandTotal 1.0
Weighted is a value
between 0 an 1 assigned
by management based
on importance
Monthly result from
Google Analytics
Weighted average =
Performance x Weight
The total Weight should
equal to 1.0
Monthly Target set by
Management
Performance = GA Result
Target
Total Score is the total
Weighted Average.
Total Score

40. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com

41. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Google Adsense is an affiliate pay per click
program offered by Google.
 Google Adsense is a good way for a small
Internet site owner to make some extra
money.

42. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
1. Signup for the Google Adsense account at the website
https://www.google.com/adsense
2. Log in to the adsense account |
3. Click on the “Adsense Setup” tab.
4. Click on the “Adsense for content” link.

43. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
5. Select the “Ad Unit” option
with either text, image or
both.
6. Select the ad size using the
“Ad format” option.
7. Copy and paste the HTML
code that is generated by the
Adsense on to your
webpage(s) where you want
Google to display their ad.

44. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Adsense Reports provides the status on the adsense account.
 Page Impression:A number of times a page with an Adsense ad is loaded or
reloaded in a web browser.
 Clicks:A click is recorded when a web visitor actually clicks on the
advertisement and views the associated page.
 Page CTR:The click-through-rate (CTR) is determined by dividing the number
of clicks by the number of page impressions.
 Page CPM: It is the effective cost per thousand impression (CPM =Total
earning*1000/Impressions)
 Estimated Earning

45. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
1. Log into your Adsense account
2. Click on the link in your Adsense account that invite
you to integrate with your analytics account. (Note:
This link will only be visible if Adsense and Analytics
account has the same login.)
3. On the next screen, assign a domain as a primary
domain . (Note: For the primary site, there is no need
to add additional code to monitor adsense.)
4. For non-primary domain (if any), on the next screen,
GoogleAnalytics will generate a small javascript
tracking code that needs to be added to the top of
pages that already have the analytics code to track
adsense information.

46. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Google Analytics > Content>Adsense>Overview

47. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com

48. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 http://www.webdigi.co.uk/blog/2010/
google-analytics-for-facebook-fan-
pages/
 Step 1: Setup GoogleAnalytics
account with name
facebook.com/your_page_name to
get your tracking code which looks
like this UA-3123123-2
 Step 2: Create your custom img tag
for each of your pages you want to
track, for example, the wall.You can
use our tool to create the Google
Analytics link generator for Facebook
pages.

49. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
<img
src='http://ga.webdigi.co.uk/fbga.php?googlecode=UA-
5807113-
7&googledomain=www.facebook.com&pagelink=http%
3A//www.facebook.com/pages/Orange-CA/NR-
Computer-Learning-
Center/317229788743%3Fref%3Dts&pagetitle=Wall'></i
mg>
Generated by Google
URL of Your Facebook
Page
The Title tab of your
Facebook page
Step 2: Create your custom img tag for each of your pages you want to track,
for example, the wall.You can use our tool to create the GoogleAnalytics link
generator for Facebook pages.
Step 3: Add the img code generated in step
2 to the bottom of each Facebook fan page
that you need to track.

50. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 TwitterTool
 HootSuite
 Google Places

51. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 http://piwik.org/ (PHP/MySQL)
 FireStats (PHP/MySQL)
 Snoop
 Yahoo!Web Analytics
 BBClone
 Woopra
 JawStats
 4Q
 MochiBot
 GrapeWeb Statistics
 Source: http://sixrevisions.com/usabilityaccessibility/10-
promising-free-web-analytics-tools/

52. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Checkout the Google Adsense policies listed at
https://www.google.com/adsense/support/bin/answer.py?answer=
48182
 http://devgrow.com/using-google-analytics-to-refine-your-
website/
 http://www.sundeepmachado.com/2009/11/monitoring-your-site-
traffic-for-free.html
 http://www.youtube.com/watch?v=LT_e8qeZiCw&feature=player
_embedded#!
 How Does Google Adsense Monitor Clicks for Invalid Clicks? |
eHow.com http://www.ehow.com/how-does_5183099_google-
monitor-clicks-invalid-clicks_.html#ixzz0vPFBSLA0

53. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
1. Know your business
2. Identify your keywords.
3. Develop content around your keywords.
4. Add GoogleTracking code to all your pages
and content you want to track.
5. Analyze Google Analytics Report on regular
basis.
6. Fine-tune your web content based on the
analysis.
Know your
business
Analyze
needs
Develop
Content
Monitor
visitors
Analyze
behavior
Fine-tune
content

54. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com