How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them. The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.

2. GARY VAYNERCHUK
If you’re in the business of making online content,

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(which, I might add, you all ARE)

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you have to understand that video is one of
your most POWERFUL tools.

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Whether it’s on:
FACEBOOK
or SNAPCHAT
or YOUTUBE
or TWITTER...

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the content you need to be producing is video.
PERIOD.

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But things are shifting,
like they always do.

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You can’t attack internet video the same way
you did two years ago.

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So I decided to put together a helpful guide,
a state of the union, if you will...

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on HOW TO DO VIDEO RIGHT ON SOCIAL.

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Let’s start with YouTube.

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Established:
February 14, 2005

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300 hours worth of video content are pushed
to YouTube every minute...EVERY MINUTE!

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I got my start on YouTube with WINE LIBRARY TV...
and I still use it today for #ASKGARYVEE.

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It’s the standard.

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But being the standard means it’s
crowded and noisy.

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AND when you compare it to
FACEBOOK’S 4 BILLION views a day,
it’s finally got a real competitor.

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Especially when you start talking about
targeting capabilities against consumer data

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Because when it comes to data,
we know who’s winning there.

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That’s right. FACEBOOK.

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Established:
February 4, 2004

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GARY VAYNERCHUK
Facebook video has become the best way
to reach MY fans at scale.

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Now I’m not talking about putting something on YouTube
and linking out to it on Facebook.

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GARY VAYNERCHUK
I’m talking about natively posting video content
directly to Facebook.

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WHY?
Because right now, Facebook is making a play
to become a video platform...

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and that means Facebook’s Newsfeed algorithm is
placing an enormous amount of weight on videos
(which translates into organic reach).

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GARY VAYNERCHUK
Couple that with their
new video ad products
for sales and direct response...

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and you have some serious reasons to spend some real
money on video content for Facebook.

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YouTube should honestly be scared...

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because Facebook is sitting on an enormous amount
of targetable consumer data.

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Let’s take an example:

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GARY VAYNERCHUK
Say you’re a local ice cream shop.
You want to bring in some families for
the summer months.

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If you upload a
video natively,
you can target it to
people who:
1. Love ice cream
2. Live in your area
3. Have kids

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Just like that, you’re only reaching the audience that is
most relevant and profitable to you.

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Get it? That is something no other platform
is doing as well as Facebook.

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I am well aware of the debate of “viewability,”
but let’s ask another question...

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When you go to YouTube, you want to watch
this cat video. That is your intent.

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What Google then does is show you a video
BEFORE the video you actually want to see.

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FACEBOOK is different: It knows you’re a cat enthusiast
and puts a cat video in front of you.

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INTENT MATTERS.

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YouTube is showing you an ad.
On Facebook, your content IS the ad.

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Facebook video is clearly a HUGE deal.
But don’t sleep on the other platforms either…

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Established:
March 21, 2006

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Twitter’s new video products have changed
the way I use the platform.

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As Twitter has grown, the amount of noise
has increased, while the amount of meaningful
engagement has dropped.

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That’s why the real way to win with Twitter video
is through engagement.

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Use it as PULL
rather than PUSH.

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When a celebrity favorites your tweet you get excited.

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Not because it took any real effort on their part,
but because that social interaction is hugely meaningful.

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With Twitter’s new video feature, they’ve been
able to take that feeling to the next level.

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Get in there, reply to
tweets with a video, and
see if your engagement
doesn’t skyrocket.

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It works.

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The other great thing about Twitter video?

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There is more room for tone.

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Sometimes it’s hard to convey a nuanced opinion
in only 140 characters and context is lost.

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But with 15 seconds of video, you can get
your point across loud and clear.

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Finally we have...

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Established:
September, 2011

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Snapchat is huge right now.

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More than 60% of U.S. 13 to 34 year-old
smartphone users are Snapchatters.

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One of the things I used to love about Snapchat
was how you had to hold your finger on the screen.

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That is, of course, no longer the case.

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But the videos are still limited,
since they can only ever stick around
for a certain amount of time.

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That could be 24 hours...

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or one second.

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That creates urgency.

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And urgency is a tremendous way
to get someone’s attention.

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and attention is the number one asset.

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On top of that, the ability
to draw over your images is
massively important and
allows for tremendous
amounts of creativity.

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Just look at Shonduras.

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The importance of Snapchat
as a marketing and
communications tool right
now is even further validated
by Snapchat Discover.

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A big-brand marketing feature that is
basically gift wrapping the 13-34 demo for
brands like Dailymail and Cosmo.

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You may not be able to afford to join Discover...

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...but what you should know is that it’s the
most underpriced inventory for meaningful
conversation in the 13 to 35 demo.

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BOTTOM LINE:
There is a f*ckton going on in video right now.

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I’m not saying you should give up on YouTube.

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But I AM saying you need to at least familiarize
yourself with everything in this deck.

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Check out my other tips on social media:
THANKS FOR
READING!
MAKE A SNAPSTERPIECE DON’T MAKE THIS MISTAKE