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Why Content Marketing Fails
Why Content Marketing Fails
Rand Fishkin
In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over a couple of months. We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on. I hope you find this new deck massively valuable, and I’m extremely proud that it’s free. Please enjoy and share this with entrepreneurs, executives, and your friends – I genuinely believe this deck will help so many.
How To Make 64 Pieces Of Content In A Day
How To Make 64 Pieces Of Content In A Day
Gary Vaynerchuk
The a magic ingredient in all great content. If you've got it, there's nothing you can't do. If you don't, you're dead before you start.
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
Velocity Partners
Preso deck from my talk @ the 2016 Content Marketing World, September 7, 2016 in Cleveland, Ohio
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
Heinz Marketing Inc
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
XPLAIN
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
28 Pitching Essentials
28 Pitching Essentials
Michael Parker
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)
Paul Potenzone
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids. Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
How to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom Geofilters
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Why Content Marketing Fails
Why Content Marketing Fails
Rand Fishkin
In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over a couple of months. We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on. I hope you find this new deck massively valuable, and I’m extremely proud that it’s free. Please enjoy and share this with entrepreneurs, executives, and your friends – I genuinely believe this deck will help so many.
How To Make 64 Pieces Of Content In A Day
How To Make 64 Pieces Of Content In A Day
Gary Vaynerchuk
The a magic ingredient in all great content. If you've got it, there's nothing you can't do. If you don't, you're dead before you start.
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
Velocity Partners
Preso deck from my talk @ the 2016 Content Marketing World, September 7, 2016 in Cleveland, Ohio
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
Heinz Marketing Inc
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
XPLAIN
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
28 Pitching Essentials
28 Pitching Essentials
Michael Parker
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)
Paul Potenzone
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids. Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
How to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom Geofilters
Gary Vaynerchuk
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Digital Surgeons
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough". I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities. This talk was presented at CSS Day 2016.
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
Stacy Kvernmo
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
ReferralCandy
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea. This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
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Digital marketing strategy_guide_intermediate_level
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Bbdo big idea_today
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Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
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How to Build a Content Marketing Strategy
How to Build a Content Marketing Strategy
NewsCred
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war. Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%. Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises. The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic. With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million. We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
Infographic: DC vs Marvel – The Battle of Brands
Infographic: DC vs Marvel – The Battle of Brands
domain .ME
So I was spoke at an automotive event, and it reminded me of some work that I did with my team over the holidays. We gathered some examples of what various car dealerships have been doing on their social channels, and I added comment in the style of my book, Jab, Jab, Jab, Right Hook. Today I decided to re-release the case studies in a new format specifically for Slideshare! Whether you're in the automotive industry or not, these critiques should provide some substantial value to anybody looking to improve the quality of their social content.
Car Dealership Micro-Content Critiques
Car Dealership Micro-Content Critiques
Gary Vaynerchuk
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
BuzzFeed Pitch Deck
BuzzFeed Pitch Deck
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An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813 I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
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Visual Design with Data
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You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
Upworthy
Visit us at gykantler.com for more information. The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether. We’re going to help you solve this. In this presentation you’ll learn: - How your brand can boost demand generation and other key performance indicators - The elements of a B2B brand and how those are different from traditional consumer branding - How to elevate your brand through B2B marketing channels and brand advocates - Metrics to track the impact of your brand
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B Demand
GYK Antler
You can now download the presentation directly from Slideshare. *Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work. What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
What is Comms Planning?
What is Comms Planning?
Julian Cole
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
Robin Yjord
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
Digital Strategy Toolbox
Julian Cole
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow. www.hypothesisgroup.com www.linkedin.com/companies/hypothesis-group www.instagram.com/hypothesisgroup
24 Design Tips from Real Designers
24 Design Tips from Real Designers
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A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Social Media Marketing Plan for Presentations
Social Media Marketing Plan for Presentations
Ethos3
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
5 Ways Your Sales Team Will Make the Next Webinar a Success
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How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them. The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
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Was ist angesagt?
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
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For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough". I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities. This talk was presented at CSS Day 2016.
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Stacy Kvernmo
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
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Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea. This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
The power of creative collaboration
The power of creative collaboration
Table19
strategies of digital marketing
Digital marketing strategy_guide_intermediate_level
Digital marketing strategy_guide_intermediate_level
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Bbdo big idea_today
Bbdo big idea_today
Leslie Turley
As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
Velocity Partners
Learn more about our strategy services: http://newscred.com/learn-professional-services This deck outlines the key factors for content marketing success, including: - The core components of a content marketing strategy - How to build a solid content marketing strategy - How to utilize content across the buyer journey - The content marketing roadmap - How to conduct a content audit - How to build your content marketing mission statement
How to Build a Content Marketing Strategy
How to Build a Content Marketing Strategy
NewsCred
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war. Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%. Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises. The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic. With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million. We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
Infographic: DC vs Marvel – The Battle of Brands
Infographic: DC vs Marvel – The Battle of Brands
domain .ME
So I was spoke at an automotive event, and it reminded me of some work that I did with my team over the holidays. We gathered some examples of what various car dealerships have been doing on their social channels, and I added comment in the style of my book, Jab, Jab, Jab, Right Hook. Today I decided to re-release the case studies in a new format specifically for Slideshare! Whether you're in the automotive industry or not, these critiques should provide some substantial value to anybody looking to improve the quality of their social content.
Car Dealership Micro-Content Critiques
Car Dealership Micro-Content Critiques
Gary Vaynerchuk
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
BuzzFeed Pitch Deck
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Tech in Asia ID
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813 I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Visual Design with Data
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Seth Familian
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Upworthy: 10 Ways To Win The Internets
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Upworthy
Visit us at gykantler.com for more information. The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether. We’re going to help you solve this. In this presentation you’ll learn: - How your brand can boost demand generation and other key performance indicators - The elements of a B2B brand and how those are different from traditional consumer branding - How to elevate your brand through B2B marketing channels and brand advocates - Metrics to track the impact of your brand
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B Demand
GYK Antler
You can now download the presentation directly from Slideshare. *Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work. What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
What is Comms Planning?
What is Comms Planning?
Julian Cole
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
Robin Yjord
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
Digital Strategy Toolbox
Julian Cole
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow. www.hypothesisgroup.com www.linkedin.com/companies/hypothesis-group www.instagram.com/hypothesisgroup
24 Design Tips from Real Designers
24 Design Tips from Real Designers
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A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Social Media Marketing Plan for Presentations
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Ethos3
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5 Ways Your Sales Team Will Make the Next Webinar a Success
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Was ist angesagt?
(20)
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
The power of creative collaboration
The power of creative collaboration
Digital marketing strategy_guide_intermediate_level
Digital marketing strategy_guide_intermediate_level
Bbdo big idea_today
Bbdo big idea_today
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
How to Build a Content Marketing Strategy
How to Build a Content Marketing Strategy
Infographic: DC vs Marvel – The Battle of Brands
Infographic: DC vs Marvel – The Battle of Brands
Car Dealership Micro-Content Critiques
Car Dealership Micro-Content Critiques
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Visual Design with Data
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Upworthy: 10 Ways To Win The Internets
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How a Strong Brand Boosts B2B Demand
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What is Comms Planning?
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
Digital Strategy Toolbox
Digital Strategy Toolbox
24 Design Tips from Real Designers
24 Design Tips from Real Designers
Social Media Marketing Plan for Presentations
Social Media Marketing Plan for Presentations
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The GaryVee Content Model
1.
THE GARYVEE CONTENT MODEL
2.
1. THE CONTENT PYRAMID
3.
THE CONTENT PYRAMID
4.
THE CONTENT PYRAMID
5.
THE CONTENT PYRAMID
6.
THE CONTENT PYRAMID
7.
1. 1ESTABLISH PILLAR CONTENT
8.
1. ESTABLISH PILLAR
CONTENT1.1. ESTABLISH PILLAR CONTENT
9.
1. ESTABLISH PILLAR
CONTENT1.
10.
1. 2CREATE MICRO CONTENT
11.
2. CREATE MICRO
CONTENT
12.
2. CREATE MICRO
CONTENT
13.
5. CREATE MICRO
CONTENT2.
14.
1. 3DISTRIBUTE PILLAR &
MICRO CONTENT
15.
1. 3DISTRIBUTE PILLAR &
MICRO CONTENT
16.
DISTRIBUTE PILLAR &
MICRO CONTENT3.
17.
3. DISTRIBUTE PILLAR
& MICRO CONTENT3.
18.
DISTRIBUTE PILLAR &
MICRO CONTENT3.
19.
DISTRIBUTE PILLAR &
MICRO CONTENT3.
20.
1. 4GET COMMUNITY INSIGHTS
21.
1. 4GET COMMUNITY INSIGHTS
22.
4. GET COMMUNITY
INSIGHTS FROM PILLAR CONTENT KEY COMMENTS
23.
KEY COMMENTS 4. GET
COMMUNITY INSIGHTS FROM PILLAR CONTENT
24.
KEY COMMENTS 4. GET
COMMUNITY INSIGHTS FROM PILLAR CONTENT
25.
1. 5COMMUNITY DRIVEN MICRO
CONTENT
26.
1. 5COMMUNITY DRIVEN MICRO
CONTENT
27.
5. COMMUNITY DRIVEN
MICRO CONTENT EXAMPLE5.
28.
1. 6DISTRIBUTE SECOND-ROUND OF
MICRO CONTENT
29.
1. 6DISTRIBUTE SECOND-ROUND OF
MICRO CONTENT
30.
DISTRIBUTE SECOND-ROUND OF
MICRO CONTENT6. COMMUNITY DRIVEN MICRO CONTENT
31.
NOW LET’S SEE
HOW THE SAUSAGE GETS MADE IN REAL LIFE
32.
1. NOW ENTERING THE
GARYVEE CONTENT MACHINE:
33.
1. 1THE GARYVEE VIDEO
EXPERIENCE
34.
GV VIDEO EXPERIENCE1.
35.
GV VIDEO EXPERIENCE1.
36.
GV VIDEO EXPERIENCE1.
37.
1. 2THE GARYVEE AUDIO
EXPERIENCE
38.
2. GV AUDIO
EXPERIENCE
39.
1. 3FIRST ROUND OF
STORIES & MICRO CONTENT
40.
FIRST ROUND OF
STORIES AND MICRO3.
41.
1. 4DISTRIBUTION
42.
DISTRIBUTION: GV VIDEO EXPERIENCE 4.
43.
4. DISTRIBUTION: GV AUDIO
EXPERIENCE
44.
4. DISTRIBUTION: GV AUDIO
EXPERIENCE
45.
DISTRIBUTION: GV AUDIO EXPERIENCE 4.
46.
4. DISTRIBUTION: MICRO CONTENT
& STORIES
47.
1. 5COMMUNITY INSIGHTS
48.
5. LISTEN LISTEN
LISTEN KEY COMMENTS
49.
5. APPLY INSIGHTS
TO MICRO CONTENT5.
50.
5. APPLY INSIGHTS
TO MICRO CONTENT5.
51.
1. 6FACEBOOK MICRO
52.
FACEBOOK MICRO6.
53.
FACEBOOK MICRO6.
54.
FACEBOOK MICRO6.
55.
1. 7INSTAGRAM MICRO
56.
INSTAGRAM MICRO7.
57.
7. INSTAGRAM MICRO
58.
1. 8INSTAGRAM QUOTES
59.
INSTAGRAM QUOTES8.
60.
1. 9TWITTER QUOTES
61.
TWITTER QUOTES9.
62.
1. 10INSTAGRAM STORIES
63.
INSTAGRAM STORIES10.
64.
INSTAGRAM STORIES10.
65.
1. 11SNAPCHAT STORIES
66.
SNAPCHAT STORIES11.
67.
1. 12GIF CONTENT
68.
GIF CONTENT12.
69.
GIF CONTENT12.
70.
1. 13WRITTEN WORD
71.
GV.com WRITTEN WORD13.
72.
WRITTEN WORD13. GV.com
73.
WRITTEN WORD13. GV.com
74.
HERE ARE THE
RESULTS ;)
75.
1 KEYNOTE BECAME
OVER 30 PIECES OF CONTENT
76.
RESULTING IN OVER 35
MILLION VIEWS
77.
ACROSS MORE THAN
20 DIFFERENT SOCIAL PLATFORMS
78.
CONTENT
79.
CONTENT CONTENT
80.
CONTENT CONTENT CONTENT
81.
OH WAIT...
82.
MORE CONTENT!
83.
MORE CONTENT!
84.
THANK YOU FOR
YOUR ATTENTION GV.com
85.
GLOSSARY
86.
GLOSSARY
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