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Top 10 Must Read Tips to Run a Successful Facebook Business Page

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Top 10 Must Read Tips to Run a Successful Facebook Business Page

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Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!

Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!

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Top 10 Must Read Tips to Run a Successful Facebook Business Page

  1. 1. F A C E B O O K M A R K E T I N G Top 10 Tips to run a successful Facebook Business Page
  2. 2. Genevieve Lachance VA Simple Services VASIMPLESERVICES.COM Digital & Social Media Marketing For your business Success Presented by… vasimpleservices.com
  3. 3. TIP# 1: Find the answers Ask yourself: WHY? WHAT? WHO? HOW? VASIMPLESERVICES.COM
  4. 4. WHY SHOULD YOUR BUSINESS BE ON FACEBOOK? WHY? VASIMPLESERVICES.COM
  5. 5. WHAT ARE YOUR GOALS? WHAT? VASIMPLESERVICES.COM
  6. 6. WHO ARE YOU TRYING TO REACH? WHO? VASIMPLESERVICES.COM
  7. 7. HOW ARE YOU GOING TO ACHIEVE YOUR GOALS? HOW? VASIMPLESERVICES.COM
  8. 8. TIP #2: Use the space given wisely Facebook gives you space which can leave a lasting impression on your Page visitors. Make sure to pay close attention to your: Cover image Profile image About Section VASIMPLESERVICES.COM
  9. 9. TIP #3: Your Cover should talk Your Cover image is prime real estate on your Facebook Page and it's the first thing your Page visitors will notice. Your Cover image should express who you are as a business and your Page visitors should understand what your business is about at a glance. VASIMPLESERVICES.COM
  10. 10. TIP #4: Post regularly VASIMPLESERVICES.COM Posting at random or not regularly enough can leave a negative impression on your page visitors and affect your reach. also Posting too frequently can have an adverse effect on your Page engagement. Find your rhythm by testing your frequency and watching your numbers to optimize engagement.
  11. 11. TIP #5: Understand the platform Terms of Service (TOS) Pages vs Profiles vs Groups EdgeRank Insights Help section VASIMPLESERVICES.COM
  12. 12. BREAKING FACEBOOK RULES MAY RESULT IN HAVING YOUR PAGE SHUTDOWN WITHOUT NOTICE. BE FAMILIAR WITH THE TOS (covers~promotions~ads, etc.) Terms of Service (TOS) VASIMPLESERVICES.COM
  13. 13.  PAGES ARE FOR BUSINESSES  PROFILES ARE FOR YOUR PERSONAL USE  GROUPS ARE FOR PEOPLE WHO SHARE A COMMON INTEREST Pages vs Profiles vs Groups VASIMPLESERVICES.COM
  14. 14. DID YOU KNOW THAT NOT ALL YOUR FANS SEE YOUR POSTS? UNDER 16% OF YOUR FANS SEE YOUR PAGE POSTS! EDGERANK DETERMINES WHAT POSTS APPEAR ON A FACEBOOK USER’S NEWSFEED. EdgeRank VASIMPLESERVICES.COM
  15. 15. FACEBOOK INSIGHTS CAN PROVIDE VALUABLE DATA TO HELP YOU MEASURE YOUR PAGE SUCCESS. KEEP TRACK OF YOUR NUMBERS AND ADJUST ACCORDINGLY! Insights VASIMPLESERVICES.COM
  16. 16. FACEBOOK HELP SECTION CAN PROVIDE VALUABLE INFORMATION. IF YOU’RE STUCK, VISIT THE HELP SECTION FIRST! Help Section VASIMPLESERVICES.COM
  17. 17. TIP #6: Use Facebook features VASIMPLESERVICES.COM
  18. 18. SOME PAGE FEATURES:Vanity URL Post Targeting Pinned Posts Highlighted Posts Featured Likes Custom Tabs Events Post scheduler Offers Promoted Posts Milestone Questions VASIMPLESERVICES.COM
  19. 19. TIP #7: Respond to ALL Comments VASIMPLESERVICES.COM Yikes… Only around 30% of brands respond to comments! (Source: Socialbakers.com)
  20. 20. TIP #8: Spread the word VASIMPLESERVICES.COM To increase your Page visibility, you need to tell people about it. Promote your Page on: Other social networks Your website Business Cards Marketing material Events Newsletters
  21. 21. TIP #9: Invest in your Page VASIMPLESERVICES.COM Include Facebook ads to your marketing budget to help increase your Likes, engagement, visibility, promote events, market your products or services, etc. Promoted Posts Sponsored stories Facebook ads Offers
  22. 22. TIP #10: Provide Value VASIMPLESERVICES.COM 80/20 Rule Relevant Content What’s in it for me?
  23. 23. TRY PUBLISHING AROUND: 80% ORIGINAL AND CURATED CONTENT THAT WILL PROVIDE VALUE 20% PROMOTIONAL CONTENT VASIMPLESERVICES.COM 80/20 Rule
  24. 24. PROVIDE A MIX OF CONTENT RELATED TO YOUR PRODUCTS OR SERVICES. VASIMPLESERVICES.COM Relevant Content
  25. 25. MOST FACEBOOK USERS LIKE PAGES TO:  RECEIVE DISCOUNTS OR PROMOTIONS  STAY INFORMED  GET ENTERTAINED  INTERACT AND CONNECT  GET EDUCATED  SHOW SUPPORT VASIMPLESERVICES.COM What’s in it for them?
  26. 26. Bonus TIP VASIMPLESERVICES.COM Don’t put all your eggs in Facebook’s basket! Facebook can be a great marketing tool, but it still needs to be supported by other channels.

Hinweis der Redaktion

  • Not every business should be on Facebook! Figure out where your target market is and focus on the platform(s) that will have the highest pay off for your business.
  • Some of your Goals may be: to create brand and/or product awareness, Build a community, Show your expertise, Educate, Stay top of mind, Increase your reach, Generate traffic to your website, Build new partnerships, Provide Customer Service, Increase sales, Etc.
  • Have a clear idea of who you want to reach on Facebook. . The more you know about them, the better you can target your message.
  • Figure out which best strategy will help you achieve each goal. Strategies are never set in stone, you need to review and revise as needed.
  • 1.Cover image size: 851 pixels by 315 pixels and may not include more than 20% text.2.Profile image size: Upload images 180 pixels by 180 pixels (shows at 160 pixels by 160 pixels)3.The types of information that appear in the summary box are specific to your Page's category. The About section under your profile image may allow for your to write around 155 characters which will be visible on your profile. Make sure to include your website address if you can.
  • Page Cover images have certain rules you must follow. According to Facebook terms your Cover image: can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text. (March 6, 2013)
  • Creating aContent calendar can help you stay on track and makes the process easier to manage.
  • Keep in mind that TOS may change without noticed as we recently saw with the Cover image rules.Visit Facebook to learn more https://www.facebook.com/policies
  • Pages: are entirely open to the public and search engines. Pages can also have applications and custom tabs to help engage with your audiences. You can have as many Pages as you want and there are no limits on the numbers of fans (likes) you can have.Profiles:are for your individual personal use and represent you as a person. On your profile you have “friends”. You can have up to 5000 friends and you’re allowed to “like” up to 500 pages. You’re only allowed to have one personal profile. You can control your visibility with the privacy settings. Groups:  Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events. In Groups, there are 3 Privacy Options: Open, Closed or Secret.
  • Facebook EdgeRank formula includes:Affinity:Measures the relationship between the viewing user and the creator of the story. The closer the relationship the higher the score.Weight:Different types of posts carry different weights (photos, videos, status updates, links, etc.). The higher the weight, the higher the score.Time Decay:As a post ages it continually loses value.
  • By using the Page and Post Export option in your Facebook Page insights, you will have valuable data to help you understand how people use your Page and what works best for your business. Check out Social Media Examiner 6 Facebook Metrics Marketers Should Be Measuring. Tool ALERT: I discovered a really great Facebook Page analytic tool you may want to try, take a look at Shoork (review to come shortly).
  • Visit Facebook for more https://www.facebook.com/help/pages
  • Respond to ALL comments and make sure your settings ( under Manage Permissions) allows for people to post on your Page and your Page has turned on ”messages”, so that people can send you private messages. Read: 70% of Fans Are Being Ignored By Companies – Now what? Socialbakers.com (www.socialbakers.com/blog/655-70-of-fans-are-being-ignored-by-companies-now-what)
  • Don’t forget to link your personal Profile to your Page. Take a look at Get More Facebook Likes by Linking Your Personal Profile
  • It’s becoming clear that Facebook ads are no longer an option for businesses. If you want to have your content seen by your fans or increase your business visibility, make sure to include Facebook ads in your marketing budget.
  • Promotional content includes selling your products or services, posting about how great your customer find your business (unless your clients post it directly on your wall), showing your work or portfolio, promotion of your accomplishments, etc.
  • All too often we see Pages that post about random topics that are totally unrelated to their business. Don’t stray too far off your topic!
  • Whenever you post to your page, remember that your page visitors want to know “what’s in it for them”. Be mindful of the content your post on your page to make sure you provide value to your visitors and fans.

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