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Viral
Place Branding

by Vasily Dubeykovskiy
Burgas. Bulgaria. September 8th, 2012
cities, regions and countries are now brands
Places in globalizing world




 COMPETITION              SPEED           IDENTITY
    For information,     Lack of time     Finding itself in
   talents, investors    and globality   the global world
      and tourists
place communication




            FUNCTIONAL   EMOTIONAL
Viral Place Branding
What is viral? Viral Place Branding




     Prehistoric place
     promotion              =         What landmarks
                                      we have
What is viral? Viral Place Branding




         Classic place
         promotion          =         What unique
                                      landmarks we have
What is viral? Viral Place Branding




       Place branding
                            =         What unique
                                      experience
                                      you can take
What is viral? Viral Place Branding




            Viral Place
            Branding        =         What fun unique
                                      experience
                                      you can take
Viral Place Branding
Why viral? Viral Place Branding




     Number of views OR Type of distribution
Why viral? Viral Place Branding




        Spontaneous        OR Professional
Why viral? Viral Place Branding




      Cats, dogs,          OR Something new
      Dart Wader, sex
Dart WAder in Dobryanka –
Capital of the kind




                            Дарт Вейдер
                            в Добрянке.
                            Добрянка - столица
                            доброты
Viral Place Branding
Viral Place Branding




          1   Based on place identity
          2   Leveraging place stereotypes
          3   Showing unique experience in dynamics
Viral Place Branding
Contacts




            Vasily Dubeykovskiy
            CEO at CityBranding, Russia

            citybranding.ru
            brand4city@gmail.com
            +7 (925) 011-02-54




      vk.com/citybranding   fb.com/brand4city   twitter.com/brandcity   citybranding.lj.ru   youtube.com/citybrand

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Viral Place Branding

  • 1. Viral Place Branding by Vasily Dubeykovskiy Burgas. Bulgaria. September 8th, 2012
  • 2. cities, regions and countries are now brands
  • 3. Places in globalizing world COMPETITION SPEED IDENTITY For information, Lack of time Finding itself in talents, investors and globality the global world and tourists
  • 4. place communication FUNCTIONAL EMOTIONAL
  • 6. What is viral? Viral Place Branding Prehistoric place promotion = What landmarks we have
  • 7. What is viral? Viral Place Branding Classic place promotion = What unique landmarks we have
  • 8. What is viral? Viral Place Branding Place branding = What unique experience you can take
  • 9. What is viral? Viral Place Branding Viral Place Branding = What fun unique experience you can take
  • 11. Why viral? Viral Place Branding Number of views OR Type of distribution
  • 12. Why viral? Viral Place Branding Spontaneous OR Professional
  • 13. Why viral? Viral Place Branding Cats, dogs, OR Something new Dart Wader, sex
  • 14. Dart WAder in Dobryanka – Capital of the kind Дарт Вейдер в Добрянке. Добрянка - столица доброты
  • 16. Viral Place Branding 1 Based on place identity 2 Leveraging place stereotypes 3 Showing unique experience in dynamics
  • 18. Contacts Vasily Dubeykovskiy CEO at CityBranding, Russia citybranding.ru brand4city@gmail.com +7 (925) 011-02-54 vk.com/citybranding fb.com/brand4city twitter.com/brandcity citybranding.lj.ru youtube.com/citybrand