1. SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization is a marketing activity to make a website or business Easily
visible on the webPage.
It provide several other benefits to companies
TYPES OF OPTIMIZIATION
1 Technical optimization
This is building or maintaining a website to improve SEO. It has nothing to do with the
content that is on the page itself.
Technical optimization having an XML sitemap, structuring content in a way that is intuitive
to user experience and improving site performance -- such as page load times, correct
image sizE and hosting
2 On-page optimization.
This ensuring the content on a website is relevant to the users. This content have include
the keywords or right headings and body of the copy; and ensuring that each page having
meta descriptions, internal links within the site and external links to other reputable sites,
and too good URL with the right keyword.
3 Off-page optimization. This technique is deploye to a site's rankings through activities
outside of the website. in this activity is driven largely by backlinks. Businesses can generate
these from partnerships, social media marketing and blogging on sites.
Keyword research and selection.
keyword research on the terms. Busines should be focus on keywords that make high
search volume to be relevant for search engines.
Looking at competitor most performing keywords also gives an opportunity to build your
strategy to compete with other.
Create a unique quality content.
Pages are more likely to appear higher on SERP create unique quality content that is
relevant to the readers and their search queries.
Develop your unique page titles and also meta descriptions.
Page mostly title should focus keyword. And also meta descriptions should be brief
summaries of what a user should expect to learn on the page.
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2. Elements are displayed in SERP.
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