SIX ESSENTIALS 1. Clearly tells the story. 2. Visually appealing. 3. Attempts to be thought-provoking. 4. Answers a need or desire for the audience. 5. Includes a Call-to-Action 6. Adaptable for different target audiences.

1. What Makes
Any
Advertisement
GREAT ?
Varda Shaikh
18S-MBA-BS19

2. SIX ESSENTIALS
1. Clearly tells the story.
2. Visually appealing.
3. Attempts to be thought-
provoking.
4. Answers a need or desire for
the audience.
5. Includes a Call-to-Action .
6. Adaptable for different
target audiences.

3. OREO
⬗ Oreo is a 100 year old brand that
was first launched in USA.
⬗ In 2014, Oreo Pakistan launched the
‘Oreo Princess Campaign’ (OPC)
and made millions smile with their
charming concept.
⬗ This ad has built an emotional
connection between father and a
daughter.
3

4. 1. Clearly tells the story
⬗ The theme revolves around the father-daughter duo,
sharing some loving moments over an Oreo.
⬗ The ad begins with the daughter playing the role of a
princess in her beautifully decorated room. The
father returns from office, and saw her daughter
playing. On asking what she’s doing, she started
teaching her father how to eat Oreo with Twists,
Licks and Dunks.
⬗ The ad ends when the ‘princess’ proudly declared
that her father is not yet ready for this Oreo delight
by saying “phly aap seekh to lain”.
4

5. 2. Visually appealing
⬗ Pink and white theme is used to
make this ad more visually
appealing and to attract the
attention of consumers.
⬗ The young girls usually play the
games like ‘ghar-ghar’, so they
have shown it also.
⬗ That’s how they matched each
and everything from theme to the
toys.
5

6. 3. Attempts to be thought-provoking
⬗ Which helps to stimulate careful
consideration towards a matter.
⬗ Oreo's Princess Campaign throws
light on how little things in life
matters the most!
⬗ The way her father played and then
hug her shows unconditional
friendship between a father and a
daughter.
6

7. 4. Answers a need or desire for the audience
⬗ This ad doesn’t only reflect the consumption of biscuit but also
teaches kids how to have Oreo along with a glass of milk.
⬗ This ad shows the importance and need of milk for the kids. With the
TLD routine, convinced all of us to have Oreo like her.
7

8. 5. Includes a Call-to-Action (CTA)
⬗ Something that
calls/encourages a quick
response from audience.
⬗ Oreo has launched a
campaign of “Post Oreo
Moments”.
⬗ It encouraged kids to have
Oreo with milk.
8

9. 6. Adaptable for different target audiences
⬗ This ad targeted kids, in which
users are not the purchasers.
Hence the advertisement has to
be influential enough so the
decision can be converted into a
purchase, therefore the brand
must appeal both the targeted
audience.
⬗ So the Oreo did, it has targeted
both parents and the kids.
9

10. 10
Thanks!