1.
Business Plan
Mom’s Biryani
The desi restaurant in Hyderabad
Presented by:
VARDA SHAIKH ID#: 1310-BBA027
HIBA SHAIKH ID#: 1310-BBA009
MARYAM QAZI ID#: 1310-BBA015
NAILA KABOORO ID#: 1310-BBA017
Supervisor:
Syed Salahuddin
Adjunct Assistant Professor
Chief Patron Patron
Dr. Hameedullah Kazi Dr. Qamaruddin Mehar
Pro Vice Chancellor Chairperson
Department of Management Sciences,
Faculty of Commerce, Economics & Management Sciences,
Isra University, Hyderabad

2.
GROUP NAME:

3.
SLOGAN:
Come Hungry, Leave Happy 
VISION:
We envision a world where youth are active leaders, striving to open
doors for women employment and concerned to provide fresh, local,
healthy and affordable food to everyone.
MISSION:
To ensure that all guests and staff are treated with the respect and
dignity they deserve.

4.
EXECUTIVE SUMMARY:

5.
EXECUTIVE SUMMARY:
“It is the beauty of our culture and also the pride of Pakistani woman that
she will not let a guest go away with an empty stomach from her home.
Mom’s biryani abstract this idea and put it on professional ground. WE,
THE TEAM OF MOM’S BIRYANI decided to open a outlet at authobahn
road, Hyderabad.”
• Mom’s biryani responsible to employ those women who want to support
their family, gather them in one place with ease.
• Mom’s biryani, a desi restaurant that brings local flavor to the local
people by introducing most eatable meal of desis; THE BIRYANI.

6.
COMPANY SUMMARY

7.
1. COMPANY SUMMARY:
 Naila Kabooro (HR manager)
 carry out HR activities.
 Maryam qazi (FINANCE manager)
 will be responsible to control the FINANCE department.
 Hiba shaikh (MARKETING manager)
 will do the MARKETING part.
 Varda Shaikh (head of MANAGEMENT)
 will carry administrative responsibilities.

8.
SWOT ANALYSIS:
1. STRENGTH.
• For our product, demand exists in the market.
2. WEAKNESS
• Most of the Staff is inexperienced.
3 OPPORTUNITY
• To take home delivery.
4. THREATS
• Another restaurant may has started offering similar products at a lower
price.

9.
PRODUCTS & SERVICES

10.
2. PRODUCTS & SERVICES
2.1 PROBLEM WORTH SOLVING:
1. Lack of biryani point.
2. need a low priced eatery.
3. lack of women employment opportunities.
2.2 OUR SOLUTION
1. Filling the market gap by introducing first biryani point in that area.
2. Providing low priced food.
3. become a platform for the women to work.

11.
2.3 FUTURE PLANS
1. Sidelines will be added.
2. Seek out to open new branches.
3. customized orders.
4. free delivery service.

12.
MARKETING STRATEGY

13.
3.1 MARKET RESEARCH:
• The survey results reveal a GROWING TREND OF EATING OUT.
“People like to eat continental food just to change the taste BUT
NEVERTHELESS THERE’S NO COMPARISON OF DESI FOOD. STILL
WE DESIS ARE STICK TO OUR ROOTS.”
• PAST & PRESENT INDUSTRY TRENDS:
cultural shift from eating in towards dining out.
• TARGET MARKET SIZE:
targeting all age groups of all classes.

14.
3.2 COMPETITION:
• CURRENT COMPETITION:
1. Student Biryani
2. Shabbir Haleem And Biryani House
• COMPETITOR’S STRENGTH AND WEAKNESS:
their big strength is they have:
large market share.
And their main weakness is:
they don’t have proper dine in & take away services.

15.
3.3 MARKETING AND SALES STRATEGIES:
• Promotional And Media Methods:
1. Print media.
2. E-marketing.
3. Placement of bill boards.
4. Distribution of flyers & pamphlets.
• Sales Strategy:
Direct Sales Strategy will use here.

16.
OPERATIONAL INFORMATION

17.
4. OPERATIONAL INFORMATION:
4.1 OVERHEAD COST
• Expenses included advertising, insurance, legal fees, rent, repairs,
supplies, taxes, telephone bills, and utilities. The expenses are
mentioned in financial information.
4.2 SUPPLIERS:
1. Suppliers of rice.
2. Suppliers of groceries.
3. Suppliers of beverages.
4. Supplies of cutlery set.

18.
4.3 ASSETS AND EQUIPMENTS
1. The dining tables and chairs.
2. Kitchen cutlery set and utensils and stoves.
3. Air conditioners, fans and other electrical equipments.
4. Other accessories.
4.4 LICENSE AND PERMITS
1. Permit license to operate the business in a region.
2. Food service establishment permit.
3. Employee health permit.

19.
FINANCIAL INFORMATION

20.
5. FINANCIAL INFORMATION
The company’s start up cost is Rs.3,307,000.
STARTUP BUDGET
MONTHLY COSTS Number of Months Monthly Cost Rupees One-Time Cost Rupees Total Cost Rupees
Cost Item
Employee Salaries 6 9,000 54,000 54,000
Rent/Lease Payments 6 20,000 120,000 120,000
Advertising/Promotion/Web Site 6 2,000 12,000 12,000
Supplies 6 90,000 540,000 540,000
Communication/Telephone 6 50,000 300,000 300,000
Utilities 6 74,500 447,000 447,000
Insurance 6 1,000 6,000 6,000
Bank Service Charges 6 3,000 18,000 18,000
Repairs & Maintenance 6 70,000 420,000 420,000
Miscellaneous 6 10,000 60,000 60,000
Total Monthly Costs 1,977,000
ITEMS RUPEES
Machinery & Equipment 400,000
Furniture & Fixtures 300,000
Computer Equipment 65,000
Computer Software 15,000
Business Licenses/Permits/Fees 40,000
Advertising/Promotion/Web Site 25,000.00
Inventory 85,000
Supplies 250,000
Cash-On-Hand (Working Capital) 100,000
Miscellaneous 50,000
Total One-Time 1,330,000
Total Startup Costs 3,307,000

21.
FUNDING REQUIREMENTS

22.
6. FUNDING REQUIREMENTS:
1. Mom’s biryani doesn’t need funds from others as it is financed by four
partners equally with the worth of Rs.2,200,000.
2. The company will apply for a bank loan, a loan of 1,400,000 has
been sanctioned from bank for 5 years payback period at 16%
interest rate.
INVESTORS INVESTMENT
1. VARDA SHAIKH 2,200,000
1. HIBA SHAIKH 2,200,000
1. MARYAM QAZI 2,200,000
1. NAILA KABOORO 2,200,000
TOTAL Rs.6,600,000

23.
APPENDIX

24.
7.APPENDIX
APPENDIX:A Survey Questionnaire
Note: Please tick the answer more closed to your opinion
1. I am happy with the concept of providing women employment through food business.
□ Yes □ No □ Neutral
2. I prefer a environment which makes me feel like home.
□ Yes □ No □ Neutral
3. I prefer something desi over fast food.
□ Yes □ No □ Neutral
4. The fast food available in the market is of high priced.
□ Yes □ No □ Neutral
5. I like to eat biryani every week.
□ Yes □ No □ Neutral
6. I’m always in search for the best biryani or desi food in town
□ Yes □ No □ Neutral.
7. I prefer quality food in less price.
□ Yes □ No □ Neutral
8. I’m in doubt about the hygiene of cheap food.
□ Yes □ No □ Neutral
9. Regardless of what I have tried or not, Biryani is simply finger lickin’good.
□ Yes □ No □ Neutral
10. When it comes to treat my friends, no food is better than a plate of biryani.
□ Yes □ No □ Neutral
11. Any remarks/suggestion for us? (Optional)

25.
APPENDIX: B
SURVEY RESULTS

26.
Mom’s Biryani Menu:

27.
THANK YOU