A/B testing has long been a fundamental part of developing applications and products for the Web, even a marketing intern at an eCommerce company speaks about it. But with the growing importance of mobile usage and mobile app market being so competitive app developers want to track and conduct various experiments to know what is working and what is not for their mobile apps. Since A/B Testing of Mobile apps is new and there are less than a dozen companies offering such services in the market, we would like to share the A/B testing services available and a brief about each service.

1. 10 A/B Testing
Tools to improve
your Mobile App
experience and
increase In-App
purchases
www.MyTechLogy.com
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

2. A/B testing has long been a fundamental part of
developing applications and products for the Web, even a
marketing intern at an eCommerce company speaks
about it.
But with the growing importance of mobile usage and
mobile app market being so competitive app developers
want to track and conduct various experiments to know
what is working and what is not for their mobile apps.
Since A/B Testing of Mobile apps is new and there are less
than a dozen companies offering such services in the
market, we would like to share the A/B testing services
available and a brief about each service.
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

3. Appiterate
An A/B testing platform for iOS and Android apps betting
high on making live changes using a WYSIWYG Editor. Using
the visual WYSIWYG editor a developer or a product
manager can drag and drop element and change text
without any effort of coding and can run A/B tests on any
element of a mobile app. Some of the elements include Call
to action buttons, text, images, payment pages etc.
• Supports: iOS, Android
• Visit:www.appiterate.com
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

4. Apptimize
Apptimize is a Y Combinator-backed startup, offering a
mobile A/B testing suite for both iOS and Android. With
Apptimize you can place a small snippet of code into your
app and then use the programmatic interface to make
variations to the experiments you want to run, like what
user a will receive and when. You can check and manage
experiments and their results in real-time on the
dashboard.
• Supports: iOS, Android
• Visti: www.apptimize.com
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

5. Leanplum
Leanplum is founded by Ex-Googlers Momchil Kyurkchiev and
Andrew First, allows developers, product management teams to
optimize their apps in real time. With Leanplum you can
configure any element of the mobile app and modify in real time
without any app store approvals. You can segment user who will
receive the experiment and can even test push notifications. The
power analytics tool provide you comprehensive information
with rich visualization and easy to drill down. Its uniqueness is its
seamless collaboration with multiple teams where a team can
define the workflow before publishing the experiment.
• Supports: iOS, Android, Unity, HTML5
• Visit: www.leanplum.com
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

6. Useartisan
Claims to be the industry’s first mobile experience
management (MEM) platform which allows businesses
to analyze, manage and enhance their existing mobile
applications in real-time without writing code or
resubmitting to app stores. The analytics feature is
offered for Free while the optimization and
personalization features are for paid users.
• Supports: iOS, Android
• Visit: www.useartisan.com
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

7. Pathmapp
Testing new designs and new updates was frustrating
initially as iOS Developers had to wait for weeks to push
iterations and wait for approvals. The outcome of such a
frustration was this solution to make realtime updates in
your app without any approvals. Pathmapp allows you to
make real-time updates on configured elements, segment
users to target experiments and try multiple variations
(A/B/N) of an element within a single experiment.
• Supports: iOS
• Visit: www.pathmapp.com
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

8. Arise.IO
Arise.io helps to create A/B tests for mobile
application easily and rapidly, enabling to monitor
the results on real time. Provides a detail dashboard
to track the experiments. You can quickly define
variation values from the dashboard itself for a
particular experiment, set goals and percentage of
audience who will view the experiment.
• Supports: iOS, Android, Phonegap
• Visit: www.arise.io
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

9. Optimimo
• Optimimo is an easy to use mobile usability testing tool
for native mobile apps. Using Optimimo, a marketing
professional can analyze user behavior and optimize in-
app conversion rate. Its easy to integrate optimimo by
simply including the library, few lines of code.
Optimimo helps in segment users by their screen size,
OS version and network connectivity for behavioural
targeting. It provide additional features like Heatmaps
navigational flow charts, usability surveys, notificaiton
pop ups and studying gyro movements.
• Supports: Android
• Visit: www.optimimo.com
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

10. Splitforce
• If you are looking to A/B test your game apps,
then Splitforce is the other test tool available
(Leanplum is another that support Unity).
Started with the idea for a Chinese language
multi-variant A/B testing and analytics tool for
the web, the product can help you localize
your mobile app.
• Supports: iOS, Android, Unity
• Visit: www.splitforce.com
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

11. Clutch.IO
• It is an open-source A/B Test tool for Mobile
app developers, acquired by Twitter. The code
is currently available on GitHub for download.
You can download the code from the below
URL.
• Supports: iOS, Android
• Visit: clutchio.github.io
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

12. Taplytics
• Again a Y-Combinator backed startup formed by a team
who has their roots in mobile app development and
were well versed with the problems a product team
face while increasing the mobile app experience.
Taplytics provides you the flexibility to conduct multi-
variate experiments even without any knowledge of
programming. Its easy to use visual editor and real
time analytics keeps you control over user interface
and make real time changes.
• Supports: iOS
• Visit: www.taplytics.com
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

13. In the fast-moving mobile ecosystem, it critical
not only to conduct these types of experiments
but also to conduct them fast. Since all the
players mentioned above are at an early stage
and so is the concept, there is no market leader
to look forward to.
Share your views on which service you liked
among the above.
A/B Testing Tools to improve your Mobile App experience and increase In-App purchases

14. Reference
• A/B Testing Tools to improve your Mobile App experience and increase
In-App purchases
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A/B Testing Tools to improve your Mobile App experience and increase In-App purchases