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Bluevibe
                            Proximity Marketing System


                                                              Cytech Ltd
                                                                       www.cytech.gr




                                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Introduction
              Bluevibe: A Bluetooth Proximity Marketing System.
         


                     Proximity Marketing: localised (electronic) wireless distribution of
                     promotional content associated with a particular place.

              Bluevibe: 2 ways to Proximity Marketing
         

               Content-push campaigns:

                            broadcast messages to the public automatically via
                        

                            Bluetooth

                    Interactive: using a mobile phone application
                

                            Web Surfing (facebook, livescores, msn, wikipedia)‫‏‬
                        

                            polls, trivia, questionnaires, games
                        




                                                                                            ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Benefits
              Rich interaction:
         

                     Multimedia content
                 

                            (video, mp3, images, text, etc.)‫‏‬
                     Contact consumer directly,
                 


                     on their most personal device

                     Immersive experience
                 




              Bluetooth means free
         




              Central, real-time campaign management
         




              Real-time Live Statistics – Measurable Results
         




                                                                             ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe System
               Bluevibe Hotspot
          


                 (bluetooth-equipped smart mini-pc)


               Bluevibe Manager
          


                 (web-based management tool)


               Bluevibe Browser
          


                 (mobile application for interactive services)


                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Content Push Example
               Incoming
                message
                 from
               Bluevibe




                                      User authorisation               Message from Bluevibe
                                     for content reception                   received

  Bluevibe
  Hotspot




                                                                          Message stored
                                     Click to open image
                                                                             at Inbox

                                                                                               ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Hotspot 2.0
                                                                           fast: 21 to 42 simultaneous
                                                                       

                                                                                Bluetooth connections
                                                                           small: fits anywhere
                                                                       


                                                                           easy: zero configuration
                                                                       


                                                                           range: of up to 80 meters
                                                                       


                                                                           affordable: 2 years free
                                                                       

                                                                                     support & hosting.
                                                                           Compatible with more than
                                                                       

                                                                           400 Bluetooth devices
                                                                           Two modes of operation
                                                                       


                                                                             Online

                                                                             Standalone


                                                                                                          ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Hotspot 2.0:
                                          Online mode
                                                                       Real-time campaign management
                                                                   




                                                                       Ideal for large deployments
                                                                   




                                                                       Real-time monitoring & statistics
                                                                   




                                                                       Smart bandwidth usage ideal for
                                                                   

                                                                       GPRS/3G networks



                                                                                                         ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Hotspot 2.0:
                                         Standalone mode
                                                                       No permanent Internet connection
                                                                   

                                                                       required

                                                                       Only needs a power supply
                                                                   




                                                                       Portability: Simply load the
                                                                   

                                                                       campaign data & take it with you

                                                                       Combined statistics from all your
                                                                   

                                                                       Hotspots, on sync


                                                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe System
               Bluevibe Hotspot
          


                 (bluetooth-equipped smart mini-pc)


               Bluevibe Manager
          


                 (web-based management tool)


               Bluevibe Browser
          


                 (mobile application for interactive services)


                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Manager
               Central management and
          

               administration
                      Hotspot configuration
                 




                      Push and interactive
                 

                      campaign creation and
                      monitoring

                      Campaign statistics and
                 

                      reports

                      Full auditing
                 




                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Manager (Cont.)‫‏‬
                  Content management for
              

                  multimedia content
                      Images, mp3, videos
                  




                  Time schedule and
              

                  hotspot selection per
                  content

                  Show current nearby
              

                  users of each hotspot


                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Manager (Cont.)‫‏‬
               User profiles for permission
          

               marketing campaigns

               Helpful tools
          

                      Business card creator (vcf)
                 


                      Manual Push
                 


                      3gp video converter
                 




               Built To Order:
          

                 campaign types

                 mobile applications




                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe System
               Bluevibe Hotspot
          


                 (bluetooth-equipped smart mini-pc)


               Bluevibe Manager
          


                 (web-based management tool)


               Bluevibe Browser
          


                 (mobile application for interactive services)


                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Browser
              Java mobile application
          

              (based on Open Source Fire UI Engine)


              More than 200 devices
          

              supported

              The first and only mobile
          

              browser with Bluetooth
              Web Access

              Interactive applications
          


                  poll, trivia, games, downloads
              


                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Browser (xHTML)
               Mobile Web (xHTML)
          

               support

                      Stay connected
                 




                      Access to thousands of
                 

                      websites

                      Create your own mobile
                 

                      website


               Free Access via Bluetooth
          




                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Browser (WWW)
               Access to popular sites
          

                      Flickr
                 


                      Facebook
                 


                      Wikipedia
                 


                      Instant Messenger
                 


                      (MSN, Yahoo, GTalk, etc)


               Runs across platforms:
          

                      Compatible with majority
                 

                      of mobile phones

                      not only PAN enabled
                 

                      mobiles
                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Bluevibe Browser (Customization)
            Bluetooth Communication
      

                  alternatively GPRS/3G, for
              

                  remote access


            Add your services to
      

            Bluevibe Browser on-the-fly
                  No need to repackage and
              

                  redistribute the application

            Fully Theme-able
      




            Custom-made, branded
      

            application development
                                                                       ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
Cytech Ltd.

               Science & Technology Park of Crete,
               Heraklion, P.C. 71110
               Crete, Greece



               Tel: +30 2810 391940
               Fax: +30 2810 391941
               Web: http://www.cytech.gr/ - http://www.bluevibe.net/
               E-mail: info@bluevibe.net




                                                                          ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

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Proximity Marketing Platform Bluevibe Presentation

  • 1. Bluevibe Proximity Marketing System Cytech Ltd www.cytech.gr ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 2. Introduction Bluevibe: A Bluetooth Proximity Marketing System.  Proximity Marketing: localised (electronic) wireless distribution of promotional content associated with a particular place. Bluevibe: 2 ways to Proximity Marketing   Content-push campaigns: broadcast messages to the public automatically via  Bluetooth Interactive: using a mobile phone application  Web Surfing (facebook, livescores, msn, wikipedia)‫‏‬  polls, trivia, questionnaires, games  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 3. Benefits Rich interaction:  Multimedia content  (video, mp3, images, text, etc.)‫‏‬ Contact consumer directly,  on their most personal device Immersive experience  Bluetooth means free  Central, real-time campaign management  Real-time Live Statistics – Measurable Results  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 4. Bluevibe System Bluevibe Hotspot  (bluetooth-equipped smart mini-pc) Bluevibe Manager  (web-based management tool) Bluevibe Browser  (mobile application for interactive services) ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 5. Content Push Example Incoming message from Bluevibe User authorisation Message from Bluevibe for content reception received Bluevibe Hotspot Message stored Click to open image at Inbox ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 6. Bluevibe Hotspot 2.0 fast: 21 to 42 simultaneous  Bluetooth connections small: fits anywhere  easy: zero configuration  range: of up to 80 meters  affordable: 2 years free  support & hosting. Compatible with more than  400 Bluetooth devices Two modes of operation   Online  Standalone ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 7. Bluevibe Hotspot 2.0: Online mode Real-time campaign management  Ideal for large deployments  Real-time monitoring & statistics  Smart bandwidth usage ideal for  GPRS/3G networks ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 8. Bluevibe Hotspot 2.0: Standalone mode No permanent Internet connection  required Only needs a power supply  Portability: Simply load the  campaign data & take it with you Combined statistics from all your  Hotspots, on sync ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 9. Bluevibe System Bluevibe Hotspot  (bluetooth-equipped smart mini-pc) Bluevibe Manager  (web-based management tool) Bluevibe Browser  (mobile application for interactive services) ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 10. Bluevibe Manager Central management and  administration Hotspot configuration  Push and interactive  campaign creation and monitoring Campaign statistics and  reports Full auditing  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 11. Bluevibe Manager (Cont.)‫‏‬ Content management for  multimedia content Images, mp3, videos  Time schedule and  hotspot selection per content Show current nearby  users of each hotspot ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 12. Bluevibe Manager (Cont.)‫‏‬ User profiles for permission  marketing campaigns Helpful tools  Business card creator (vcf)  Manual Push  3gp video converter  Built To Order:   campaign types  mobile applications ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 13. Bluevibe System Bluevibe Hotspot  (bluetooth-equipped smart mini-pc) Bluevibe Manager  (web-based management tool) Bluevibe Browser  (mobile application for interactive services) ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 14. Bluevibe Browser Java mobile application  (based on Open Source Fire UI Engine) More than 200 devices  supported The first and only mobile  browser with Bluetooth Web Access Interactive applications  poll, trivia, games, downloads  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 15. Bluevibe Browser (xHTML) Mobile Web (xHTML)  support Stay connected  Access to thousands of  websites Create your own mobile  website Free Access via Bluetooth  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 16. Bluevibe Browser (WWW) Access to popular sites  Flickr  Facebook  Wikipedia  Instant Messenger  (MSN, Yahoo, GTalk, etc) Runs across platforms:  Compatible with majority  of mobile phones not only PAN enabled  mobiles ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 17. Bluevibe Browser (Customization) Bluetooth Communication  alternatively GPRS/3G, for  remote access Add your services to  Bluevibe Browser on-the-fly No need to repackage and  redistribute the application Fully Theme-able  Custom-made, branded  application development ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 18. Cytech Ltd. Science & Technology Park of Crete, Heraklion, P.C. 71110 Crete, Greece Tel: +30 2810 391940 Fax: +30 2810 391941 Web: http://www.cytech.gr/ - http://www.bluevibe.net/ E-mail: info@bluevibe.net ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net