Bluevibe is a Bluetooth proximity marketing system that allows businesses to broadcast promotional content to nearby mobile phones using Bluetooth or create interactive campaigns using a mobile application. The system includes Bluevibe hotspots that broadcast messages, a web-based manager tool for creating and monitoring campaigns, and a mobile browser application for receiving interactive content. The system allows businesses to do proximity marketing and interact with potential customers in a rich, immersive experience using the customer's own mobile device.
1. Bluevibe
Proximity Marketing System
Cytech Ltd
www.cytech.gr
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
2. Introduction
Bluevibe: A Bluetooth Proximity Marketing System.
Proximity Marketing: localised (electronic) wireless distribution of
promotional content associated with a particular place.
Bluevibe: 2 ways to Proximity Marketing
Content-push campaigns:
broadcast messages to the public automatically via
Bluetooth
Interactive: using a mobile phone application
Web Surfing (facebook, livescores, msn, wikipedia)
polls, trivia, questionnaires, games
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
3. Benefits
Rich interaction:
Multimedia content
(video, mp3, images, text, etc.)
Contact consumer directly,
on their most personal device
Immersive experience
Bluetooth means free
Central, real-time campaign management
Real-time Live Statistics – Measurable Results
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
4. Bluevibe System
Bluevibe Hotspot
(bluetooth-equipped smart mini-pc)
Bluevibe Manager
(web-based management tool)
Bluevibe Browser
(mobile application for interactive services)
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
5. Content Push Example
Incoming
message
from
Bluevibe
User authorisation Message from Bluevibe
for content reception received
Bluevibe
Hotspot
Message stored
Click to open image
at Inbox
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
6. Bluevibe Hotspot 2.0
fast: 21 to 42 simultaneous
Bluetooth connections
small: fits anywhere
easy: zero configuration
range: of up to 80 meters
affordable: 2 years free
support & hosting.
Compatible with more than
400 Bluetooth devices
Two modes of operation
Online
Standalone
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
7. Bluevibe Hotspot 2.0:
Online mode
Real-time campaign management
Ideal for large deployments
Real-time monitoring & statistics
Smart bandwidth usage ideal for
GPRS/3G networks
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
8. Bluevibe Hotspot 2.0:
Standalone mode
No permanent Internet connection
required
Only needs a power supply
Portability: Simply load the
campaign data & take it with you
Combined statistics from all your
Hotspots, on sync
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
9. Bluevibe System
Bluevibe Hotspot
(bluetooth-equipped smart mini-pc)
Bluevibe Manager
(web-based management tool)
Bluevibe Browser
(mobile application for interactive services)
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
10. Bluevibe Manager
Central management and
administration
Hotspot configuration
Push and interactive
campaign creation and
monitoring
Campaign statistics and
reports
Full auditing
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
11. Bluevibe Manager (Cont.)
Content management for
multimedia content
Images, mp3, videos
Time schedule and
hotspot selection per
content
Show current nearby
users of each hotspot
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
12. Bluevibe Manager (Cont.)
User profiles for permission
marketing campaigns
Helpful tools
Business card creator (vcf)
Manual Push
3gp video converter
Built To Order:
campaign types
mobile applications
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
13. Bluevibe System
Bluevibe Hotspot
(bluetooth-equipped smart mini-pc)
Bluevibe Manager
(web-based management tool)
Bluevibe Browser
(mobile application for interactive services)
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
14. Bluevibe Browser
Java mobile application
(based on Open Source Fire UI Engine)
More than 200 devices
supported
The first and only mobile
browser with Bluetooth
Web Access
Interactive applications
poll, trivia, games, downloads
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
15. Bluevibe Browser (xHTML)
Mobile Web (xHTML)
support
Stay connected
Access to thousands of
websites
Create your own mobile
website
Free Access via Bluetooth
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
16. Bluevibe Browser (WWW)
Access to popular sites
Flickr
Facebook
Wikipedia
Instant Messenger
(MSN, Yahoo, GTalk, etc)
Runs across platforms:
Compatible with majority
of mobile phones
not only PAN enabled
mobiles
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
17. Bluevibe Browser (Customization)
Bluetooth Communication
alternatively GPRS/3G, for
remote access
Add your services to
Bluevibe Browser on-the-fly
No need to repackage and
redistribute the application
Fully Theme-able
Custom-made, branded
application development
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
18. Cytech Ltd.
Science & Technology Park of Crete,
Heraklion, P.C. 71110
Crete, Greece
Tel: +30 2810 391940
Fax: +30 2810 391941
Web: http://www.cytech.gr/ - http://www.bluevibe.net/
E-mail: info@bluevibe.net
ver. 2.0
Science & Technology Park of Crete Heraklion Greece www.bluevibe.net