Startup Workshops
We organise smart workshops* for startups
on the real skills startups need to succeed.

Problem
Many reasons why startups fail are solvable
with the better startup education.
To develop and improve relevant skills which
are demanded by the market to succeed.
Skills in Technology, Business and UX Design.

Better startup education
It starts with better teachers. Experience
startup founders or industry specialists.
Events should be more target and exclusive.
Focus shouldn’t be on talks or one-person
point of view keynotes, it should focus on
practical workshops to improve skills.

Smart Workshops

Smart Workshops are always
#1 Right people in the right room by pre-
selection.
#2 Trainers are experience startup founder
or industry specialists.
#3 No talks, only practical and actionable
workshops tailored for your situation.

Pre-selection
All workshops have a pre-selection based on
the Startup Stairs Stages.
Which targets the workshops to bring the
right people together.
With the goal to make the ‘room’ smarter and
improve the networking.

Startup Stairs Stages

Building the product Building the company that builds the product
Product Market Fit Exit
&
IPO
International
&
Establishment
Growth
&
Distribution
MVP
& Product
Development
Customer
Validation
Idea Discovery
Created by Peter van Sabben - version 1.4

Building the product Building the company that builds the product
Product Market Fit
Idea Discovery
Customer
Validation
MVP &
Product
Development
Growth
&
Distribution
International
&
Establishment
EXIT
&
IPO
.Problem &
Hypothesis
.Trend &
Market
Research
.Concept &
Naming
.Apply Lean
Methodology
.Business
Model Canvas
.Pitching
.Customer
Development
.Customer
Research
.Persona’s
.Surveys
.Prototyping
.Design
Thinking
.Coding
.Branding
.Product
development
.Project
Management
.Scrum & Agile
.Experiments
.ARRR &
Metrics
.Growth
Hacking
.Distribution
Channels
.Sales
.Storytelling
.Crowdfunding
.Fundraising
.Business
Culture
.HR & Hiring
.International
Expansion
.Business
Innovation
.Finance
.Legal
.Negotiations
.Acquisition
.Talent
Acquisition
.IPO
Created by Peter van Sabben - version 1.4

Outcome
Skills: You will improve the hard and soft
skills which you need in Technology,
Business and UX Design.
Network: You will establish valuable
relationships with peers and teachers.
Progress: You will solve your personal
challenges faster.

The Smart Room is a dedicated space 100m2
in the centrum of Amsterdam, to facilitate
smart workshops with all necessary
requirements; projector, HD video recording,
whiteboards, books and tools.
Smart Room

Contact & Support
Peter van Sabben
petervansabben@gmail.com & @sabben