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360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing
360-degree Marketing

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360-degree Marketing

5. Apr 2008••
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Vanina Delobelle
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360-degree Marketing

  1. 360-degree Marketing Vanina Delobelle, PhD April 2008
  2. The new integrated marketing strategy ! Integrated Marketing + Web 2.0 usages = 360-degree Marketing Definition
  3. A user centric approach ! Integrated Marketing
  4. Online + Offline tools ! Integrated Communication
  7. 360  Marketing
  11. Some examples… L’Oréal on Facebook
  12. Some examples… Lego online community
  13. Some examples… Monster blog
  14. For more conversations… www.vaninadelobelle.com
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