This is a warming up exercise intented to be used with any type of creative brainstorm. › To warm up participants and get their brains into a creative mindset. › To have them feel comfortable generating new (and sometimes crazy) ideas. › To teach them share those ideas freely with eachother.

1. REVERSED
CREATIVITY
CREATIVE
BRAINSTORM,
WARMING
UP
EXERCISE
Bas6aan
van
de
Werk
June
20th
2012

2. THE
PURPOSE
OF
THIS
EXERCISE
This
is
a
warming
up
exercise
intented
to
be
used
with
any
type
of
crea6ve
brainstorm.
› To
warm
up
par6cipants
and
get
their
brains
into
a
crea6ve
mindset.
› To
have
them
feel
comfortable
genera6ng
new
(and
some6mes
crazy)
ideas.
› To
teach
them
share
those
ideas
freely
with
eachother.

3. HOW
TO
USE
THIS
EXERCISE?
› At
the
start
of
your
crea6ve
brainstorm
hand
out
a
different
sheet
with
a
fic6onal
brand
name
on
it
to
each
par6cipant
› Have
each
par6cipant
write
down
as
many
types
of
brands
(products
or
businesses)
they
think
the
name
may
stand
for.
› Encourage
par6cipants
to
be
imagina6ve
and
descrip6ve.
(I.E.
a
shoe
shop
in
Italy,
a
Danish
mother
selling
home
made
cup
cakes
et
cetera.)
› Have
par6cipants
work
hard:
have
them
aim
for
quan6ty
(a
list
of
more
than
15
types
of
brands
and
business
is
not
uncommon).
This
should
take
about
five
minutes.
› Have
each
par6cipant
share
his
or
her
best
ideas
with
the
others.

4. “ALEN
É
CRYSANTI”

5. “BREKS”

6. “BRAVNBORG”

7. “TIJUANA
TORNADO”

8. “TRIPLE
TREAT”

9. “BLUE
BALLOON”

10. “AFTENTID”

11. “ROMESSE”

12. “VERUNA
CLASSIC”

13. “ULTRACURVE”

14. “PANZA
KATEME”

15. “T-­‐TIME”

16. “TOBA
NAULI”

17. “SCHUYNE
SCHUYTEN”

18. “RAZORMARK”

19. “BLUETONE”

20. “REGEN”

21. “VERTIGO”

22. “STETSON
&
NAVARRA”

23. “ZING!”

24. WANT
TO
KNOW
MORE?
BRANSONCOMPANY
|
+31-­‐10-­‐2859556
|
WWW.BRANSONCOMPANY.COM
BASTIAAN
VAN
DE
WERK
-­‐
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