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Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
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Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
1.
Getting More Out
of Social with Focus on Social Comfort Thomas Vander Wal - InfoCloud Solutions, Inc. 26 March 2012 IA Summit 2012 :: New Orleans, Louisiana
2.
Who is Thomas?
3.
Non-digital Story
4.
Commonwealth Club
of California
5.
Understanding Social Software
for Mainstream Adoption
6.
“I don’t want
to be the company idiot!”
7.
Look to human social
interactions
8.
Social Scripts
9.
Rethink how tools map
to human needs
10.
What is Trust?
11.
Too many components to
trust
12.
Stop using the term
trust
13.
Encourage the use
of words that describe trust
14.
Respect
Comfort Dependable Valued Honest Treasured Loved Believable Consistent Etcetera...
15.
Social Comfort
16.
3 Parts of
Social Comfort • People • Tools • Content
17.
Social Comfort with
People
18.
Elements of Social Software
19.
Relationships Reputation
Conversation Groups Sharing Identity Object Collaboration Actions Presence
20.
Collaboration
Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
21.
Collaboration
Groups Traditional Groupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
22.
Who Are These
People?
23.
Paradox of Familiarity •
Familiarity through working together • Familiarity through reputation • Hallway familiarity
24.
Building Comfort
with People • Similar interest • Similar life stories • Similar experiences
25.
Consumating’s “Quirkiness Factor”
26.
Transparency
27.
Profiles
28.
Build profiles from
the viewers perspective
29.
What are things
that would erode comfort?
30.
Social Comfort
with Tools
31.
Walled Gardens vs.
Open Sharing
32.
Sharepoint default
33.
Lack of comfort
with open sharing
34.
Comfortable spaces with permeable
walls
35.
Social Reticence of
a Click
36.
“How broadly are
my activities shared”
37.
“What do others
think ‘this’ means”
38.
What do the
features and functions of the tools/service do?
39.
When we...
40.
Offer Approve
Interest Hold On
41.
Social Progressions
42.
Spark
43.
Campfire
44.
Bonfire
45.
Torch
46.
Social Comfort with
Content
47.
100% of content
that is potentially sharable
48.
Content Sharing
Paradox
49.
When people need
to find “others like me” This is often the trigger eroding fears around social comfort
50.
The more personal
the issue, the more difficult it is to attain social comfort
51.
Externally Focussed
Social Empathy • Sharing may hurt others • Not wanting to “rock the boat” • Whistle blowing concerns
52.
Social Comfort
as a Whole
53.
Thank You!
54.
Credit of Other’s
Photos • Commonwealth Club, by Steve Rhodes photo of Lowell Bergman - http://www.flickr.com/photos/ari/389255633/sizes/l/
55.
URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com AIM:
vanderwal Skype: tjvanderwal Twitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012
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