Presentation by Angela Bradbery, Director of Communications at Public Citizen, delivered at PCDC’s brown bag lunch, "Developing and Managing a Design Identity," held at Vanguard Communications on September 23, 2010.

1. Former logo

2. Where we started

5. First concepts for new logo

8. Going from picture to logo

9. New logo

10. Our new, versatile logo

15. The old website

21. Tips to implementing your new look
• Get leadership buy-in
• Build staffer trust of the communications
office
• Hire a good graphics person
• Explain repeatedly why a common look is
important
• Get staff feedback along the way