Understand Social Media and how to use it for your success.

1. Are you giving the
“Kolaveri” energy to your
Social Media needs?

2. What is Social Media?
“Social media is the interaction among people in
which they create, share or exchange
information and ideas in virtual communities and
networks.”
“Social media differ from traditional or industrial
media in many ways, including quality, reach,
frequency, usability, immediacy, and
permanence.”
“Social media technologies take on many
different forms including magazines, Internet
forums, weblogs, social blogs, micro
blogging, wikis, social networks, podcasts,
photographs or pictures, video, rating and social
bookmarking.”

3. Why Social Media?
Social Media is not a place for fun, sharing
photos and videos. The volume of audience
present in Social Media makes us to expose,
build a reputation, market our products and
services easily.
People obtain information, education, news, and
other data from electronic and print media.
Social media are distinct from industrial or
traditional media such as newspapers,
television, and film as they are comparatively
inexpensive and accessible. They enable
anyone (even private individuals) to publish or
access information. Industrial media generally

4. Why Social Media?
In traditional method – As a business owner, You
use Newspaper / Magazines to introduce,
promote, build brand of your products and
services. How much a small advertisement will
cost in the traditional method? Challenge here is
that we don’t know how many would have seen it
out of several lakhs of people buying it. We are still
using this method without utilizing our money in a
proper way.
In Social Media – You will have to spend meager
amount that you spent for your traditional
methods, yet you will grow powerful because of
the viral effect it posses. Boost your business /

5. What does Kolaveri and Gangnam Style
teach us?

6. What went Viral in Social Media?
Not only Kolaveri and Gangnam Style,
Housing association's social media campaign
went viral.
Blentec Kitchen viral information.
Old Spice advertisement.
Burgerking Chicken.
Fun Theory by Sweedish Media.
Whooper Sacrifice.
Bullseye Gives.
Vitamin water etc.,

7. Who needs Social Media?
Social Media is best suited for;
Business Owner (Products / Services).
Sales and Marketing Professionals.
HR and Recruitment Professionals.
Trainers and Teachers.
Job Seekers etc.,
It is the best place to build your organization
information, personal information, brand reputation
for your products and services, understand your
employee behavior, recruit new professionals,
mentor students and finally to connect with
industry experts to grab jobs.

8. Is Social Media means Marketing?
This is one of the myth that people has in their
mind. Social Media term don’t only represent
Marketing. It is the combination of brand building,
connecting with people, engaging with them and
promoting our needs in the platform.
It is not only about creating an account, page or a
group.
It is not only about generating likes for your pages.
It is not only about connecting with new friends.
You need to know the art of when, what, where,
why and how you have to share information in
Social Media. Sharing photos, videos, tagging
friends will not take your viral. You need to have a

9. Is Social Media means Facebook, Linkedin
and Twitter?There are several hundreds of Social Media sites
in Internet. Facebook, Linkedin and Twitter are
part of the huge mass. There are hundreds of
Social Media sites available in Internet - One is a
micro blogging, another one is a micro tweeting,
another one is a collaborative platform, another
one is a professional connect, the other one is a
video platform, then a text based blog site.
You need to have a strategy to find your right
social media channel. The information / method
that needs to be handled in a micro blogger should
not be used in a video platform. Like wise a
collaborative platform info will not suit a

10. How long will it take to become familiar in
Social Media?It is all based on finding the right strategy,
information and social media channel for our
content. For many, it has clicked in one attempt
and for others it took several attempts to find the
right strategy.
What is the right strategy in Social Media?
There is no fixed formula for the term “right
strategy”. It is all based on the trail and error
method. Best thing with Social Media is that your
trail and errors won’t be too costly like your
traditional methods. No one can guarantee that
Social Media will work for all the business needs
and will work for it as well.

11. What a business owner can do in Social
Media?Build better brand – Via Company Page, Account
and Information. Audience get to know updates on
the products and services.
Find target audience – Get connected with the
person you need to be connected.
Engage with audience – Interact with your target
audience using the social platform.
New Connections – Your existing connections will
introduce you to the target audience.

12. What a Sales / Marketing Professional do in
Social Media?Build better brand – Via Company Page, Account
and Information. Audience get to know updates on
the products and services.
Find target audience – Get connected with the
person you need to be connected.
Engage with audience – Interact with your target
audience using the social platform.
New Connections – Your existing connections will
introduce you to the target audience.

13. What a HR / Recruitment Professional can do
in Social Media?Build better brand – Via Company Page, Account
and Information. Audience get to know updates on
the Job Openings, Recruitment and Engagement.
Share Jobs – Distribute jobs in the social media
platform to find the passive candidates.
Employee Engagement – Get connected with
employees over social media to engage them on a
productive platform.
Employee / Candidate behavior – Find out what
your employees / potential candidates are doing in
Social Media
New Connections – Your existing connections will

14. What a Trainer / Teacher can do in Social
Media?Build better brand – Via Company Page, Account
and Information. Audience get to know updates on
the Training Materials.
Training Information– Distribute your training
details in the social media platform to find the
potential students.
Find target audience – Get connected with the
person you need to be connected.
Engage with audience – Interact with your target
audience using the social platform.
New Connections – Your existing connections will
introduce you to the target audience.

15. What a Job Seeker can do in Social Media?
Build better profile – Share the profile with the
prospective recruiters.
Achievements – Know how to channelize your
achievements in Social Media.
Find target companies – Get connected with the
target recruiter you need to be connected.
Engage with audience – Interact with your target
audience using the social platform and grab more
opportunities.

16. What does Hirington do in Social Media?
Hirington’s Social Media modules for Business
Owners, Sales / Marketing Professionals, HR and
Recruiters, Teachers and Trainers and Job
seekers are unique and 100% practical. We help
you to enrich your potential to the needed target
audience through Social Media.
First time across the globe, we do excellent
auditing services on your present Social Media
strategies to find its efficiency.
We do consulting services for your / your client’s
Social Media needs.
In-person, Online and Weekend Learning are

17. How to reach us?
Call us for a free consultation today!!!
Hirington Global Research Academy
www.hiringtonacademy.org
+91 9841696536
contact@hiringtonacademy.org