2. 2
Evaluation Pattern
• Group Project 30%
• Submission of Brief Outline of the Project (End of session 5)
• Interim presentation (End of session 11)
• Report Submission & presentation (End of session 19)
• Assignments 10%
• Class Test 10%
• End-term Exam 50%
3. 3
Group Project
• Prepare Industry Report applying the concepts & tools of microeconomics. Your
report should broadly cover the following points:
• Choose an industry, and then a firm in operation therein
• Describe the market structure of the firm
• Analyze competitive position, its strategies and challenges facing the firm
• Attempt to forecast demand for its product or services applying methods learned
• References to be added at the end of the report
• Report should be strictly less than 2000 words. Use 1.5 line-spacing with font
size 11.
4. 4
Select Industries
1. Electronic Media industry
2. Real Estate industry
3. Retail Banking industry
4. Auto Components industry
5. ITeS-BPO-KPO industry
6. Gems & Jewelery industry
5. 5
Suggested Reading List
Suggested reading
• At least One business daily (Economic Times, Business Standard, Business
Line, Financial Express)
References
• Micro Economics, Pindyck & Rubinfeld
• Managerial Economics, Damodaran S
• Managerial Economics, Salvatore
• Paul Samuelson & Nordhaus: Economics
• Baumol, W J & Blinder, A: Economics: Principles & Policy
• Henderson & Quandt
6. 5
Suggested Reading List
Suggested reading
• At least One business daily (Economic Times, Business Standard, Business
Line, Financial Express)
References
• Micro Economics, Pindyck & Rubinfeld
• Managerial Economics, Damodaran S
• Managerial Economics, Salvatore
• Paul Samuelson & Nordhaus: Economics
• Baumol, W J & Blinder, A: Economics: Principles & Policy
• Henderson & Quandt
