Agile Marketing Lunch and Learn 5/6/13
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Agile Marketing, the new imperative, a Lunch n Learn presentation by Jonathan Cook!
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Agile Marketing Lunch and Learn 5/6/13
- 2. Who am I? Valtech 8 years MA in Marketing My most recent project………. a mystery brand ;-)
- 7. Problem 1 - Predictability traditional marketing digital marketing
- 8. Problem 2 - Complexity digital marketing traditional marketing
- 9. Problem 3 – More Channels digital marketing traditional marketing
- 10. Problem 4 - Silos web email mobile social team team team team platform platform platform platform
- 11. Problem 5 – Siloed Innovation attribution / business case
- 12. Problem 5 - Processes 3 year marketing plan
- 13. Why Agile Marketing? The need for a new marketing paradigm
- 14. And then magic occurs…….
- 15. 3 Simple Steps……. Customer Responsive Platform: Agile content & multichannel campaign management, from The designer to the publisher, based on brand assets centralisation (digital Publishing) Digital Analytics: Agile data- driven marketing initiatives, for more relevance to the consumer and more ROI for the marketer. Organisation and Governance: Agile Marketing project management, responsiveness and performance-driven, through more cross-functional collaboration and adaption to feedback
- 18. Products
- 20. Digital Analytics Big Data versus enough data insight
- 22. Organisational and Governance many moving parts : agile project level: agile organisation level: agile
- 23. What do you get from being an agile Marketer ?
- 26. You need to speak to us about the 4th secret one If you want to chat about this further please contact: Jonathan Cook jonathan.cook@valtech.co.uk Also – you can download document which explains our Agile Marketing philosophy here: http://bit.ly/12JKwDJ
Editor's Notes
- Traditional media has not gone away. Digital just increases the channels
- Silos around digital channel. People and technology.When you think about 30p for trad marketing – something is broken.Furthermore. Consistent customer experience.“We need a Facebook strategy”
- Furiously innovate in silosReturn from a channel is not big enough to warrant experimental investment
- Obsolete marketing frameworksObsolete budgeting frameworks
- Many moving parts >>>> AgileAgile at organisational level and project levelBut…… people don’t understand Agile (especially at an organisational level)