C.A.L_Week1

1. Color as language Color theory + Design + Language = New forms of communication

2. http://coloraslanguage.blogspot.com/ 1. Weekly Posts: Homework 2. Class documents: syllabus, readings 3. Weekly Photos

3. Color Theory: HVC DULLER NEUTRAL CHROMATIC DULLING CHROMA (complementary mixing) (pure hue is brightest, any mixture is duller) NON SPECTRAL TINT SHADE (add white) (add black) “LIGHTER” “DARKER” HUE TONE VALUE ACHROMATIC (hue + b/w gray) DULLING DULLEST ACHROMATIC (black and white only)

4. Color Theory: Harmony and Contrast Discordant/Harmonious, color chords, schemes, palettes and families. Four levels of Saturation: Prismatic, Muted, Chromatic Gray, Achromatic Gray Itten’s 7 color contrasts: Saturation, light and dark, extension, compliments, vibration, hue, temperature Harmony Monochrome Analogous (3-5 spread on a 12 part wheel) Complementary Cross Complement Split Complement Triads, Tetrads and Hexads Contrast Hue Value- light/dark Chroma Spread Clash Temperature- warm/cool Simultaneous, Extension, Vibration,

5. Color Theory: Harmony and Contrast Discordant/Harmonious, color chords, schemes, palettes and families. Four levels of Saturation: Prismatic, Muted, Chromatic Gray, Achromatic Gray Itten’s 7 color contrasts: Saturation, light and dark, extension, compliments, vibration, hue, temperature Harmony Monochrome Analogous (3-5 spread on a 12 part wheel) Complementary Cross Complement Split Complement Triads, Tetrads and Hexads Contrast Hue Value- light/dark Chroma Spread Clash Temperature- warm/cool

12. Color Theory: Words for Color Neutral Flat, popular, transparent, essential, cool, warm, mental, psychedelic, fake, practical, whole, broken, modern, contemporary, systematic, symbolic, reﬂective, ritualistic, luxurious, everyday, magical, metallic, spectral, simple, complex Natural Worn, aged, real, raw, traditional, old fashioned, romantic Synthetic/Manmade Glowing, synthesized, synthetic, plastic, electric, printed, woven, cartoon, electronics (inside/outside), industrial, digital Complex Material, lit, light, organic (chemistry, food), interferences, iridescent

13. Color Theory: Optical Illusions

14. Color Theory: Everyday Color

25. Color Theory: The Colorist Exercise

26. Color Theory: Value Make a value scale out of magazines

27. Design: 1. Point 2. Form 3. Space 4. Size 5. Plane 6. Proportion 7. Balance 8. Rhythm 9. Emphasis 10. Unity 11. Texture 12. Shape 13. Line

28. Language: Readings 1. Anthropological- Michael Taussig, Brent Berlin and Paul Kay • Color terms • Color in Culture • Color meaning 2. Philosophy- Johann Wolfgang von Goethe • Color in nature • Color is light • Color aesthetics 3. Psychological- Alan Gilchrist and David Batchelor • Sight • Emotion • Thought 4. Literature- Marcel Proust and F. Scott Fitzgerald • Anology • Metaphore • Language and character • Involuntary memory

29. Quotes “He who wishes to become a master of color must see, feel and experience each individual color in its endless combinations with all other colors” Johannes Itten “I try to apply colors like words that shape poems, like notes that shape music”Joan Miro 1893-1983 “ colors are the deeds of light, its deeds and sufferings” Johann Wolfgang von Goethe 1749-1832 “To any white body receiving the light from the sun, or the air, the shadows will be of bluish cast” Leonardo da vinci 1452 – 1519 "Colour is the most sacred element of all visible things" John Ruskin, Modern Painters “Beauty lies not in colors but in their harmony” Marcel Proust, age 20.

30. Materials: Guerra Using paint is the fastest way of understanding how subtractive color works

31. Materials: Stencils/Stamps Reusable Easy to make Anything can be a stencil

32. Materials: Color Aid Pure color: Spectral, tints, shades, achromatic Collage Color matching Simultaneous contrast vibration chromatic grays

33. Homework: 1. Do the excercise from The Colorist 2. Make a color Biography 3. Read and analyze Swann’s way

C.A.L_Week1

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