2. Fast moving Flamboyant Charismatic leader Tough negotiator opportunist Workaholic Adventurer Richard Branson Risk taker Competitive Friendly
3. Introduction Born on 18th July, 1950 Chairman of Virgin group Net worth is $2.5 billion Branson has mild dyslexia and had poor academic record but discovered his quality to connect with others
4. Business Ventures Virgin Atlantic Airways in 1984 Virgin trains in 1996 Virgin mobile in 1999 Virgin cars in 2000 Virgin Galactic in 2004 Virgin health care in 2008
5. Honours Honorary degree of Doctor of technology in 1993 Tony Jannus Award for accomplishment in commercial in air transport in 2000 United Nations Correspondents Association Citizen of the world award for his support for environmental & humanitarian causes
6. Ultimate Brand Builder Driving force at the centre of 150 to 200 companies, employing more than 8000 people in 26 countries.
7. Charismatic & Transformational Leader Adapt quickly to change Virgin shows continual growth and changes Transforms employees to pursue organizational goals over self –interest
8. Charismatic & Transformational Leader Charismatic leader achieve their impact by creating of followers who personally identify with this style Individual personality of Branson is stamped everywhere throughout the business
9. Creator of Young & Fun Culture “Look for the best and you will get the best” “If a flower is watered, it flourishes. If not it shrivels up and dies” Write “chitty – chatty” letters to his subordinates
