1. Extend Your Report With
Mobile Storytelling
Val Hoeppner/Freedom Forum New Media
@vhoeppner - #mobilemedia12

2. December 2012 In the U.S....
• Nearly 60 percent of
Americans have a
smartphone
• 21 percent have a “large
media tablet” (ie: iPad)
• 13 percent use an e-reader
• 7 percent use a “small media
tablet” (ie: Kindle Fire which is
“sold out” according to
Amazon)

3. Younger mobile audience
62 percent of people 25-34 own smart phones
53 percent of people 18-24 own smart phones
Source: Nielsen

4. Diverse mobile audience
63 percent of Latinos and 64 percent of African-
Americans access news and information through
mobile/wireless devices
Native Americans also get their news and information
from the mobile web

5. Smartphone users spent an average of 4.9 hours
per week “keeping up with news”

6. iPad users spent 6.1 hours per week “keeping
up with news” while small tablet users averaged
9.1 hours per week

7. • Computer traffic stays strong through the morning, peaks again at lunch time, and
falls sharply in the evening.
• Tablet traffic sags through the afternoon, but surges to its highest point from about
8 p.m. to midnight (notably, tablets account for more news traffic than either
computers or smartphones during that period).
• Smartphone traffic is remarkably even throughout the day. This seems to be
because people carry them at all times and use them for a variety of brief tasks
wherever they are.

8. How the LA Times increased page views
20 percent in 2011
• 20 percent increase in page views in 2011
• 22.8 percent increase in uniques according to com.score
• More real-time reporting and immediacy
• All stories are “built out” according to online editor Jimmy Orr. All stories get
photos, video and related items like maps, data visualization, graphics, links,
etc.
• More social media including using Facebook for story commenting.
Facebook traffic has doubled in the past year

10. Indystar.com
mobile goals
• Tweet story links, facts, photos and
video clips
• Quickly post photos to Indystar.com
• Quickly add multimedia to articles
on Indystar.com
• Post both raw video clips and short,
edited videos

11. Milwaukee Journal
Sentinel Mobile
• Mobile video from the iPhone is a
staple of Journal Sentinel online
coverage
• Reporters do the majority of their
tweeting from their iPhone
• Photo updates and breaking news
photos and video come from the
iPhone

12. Mobile Media Starter Kit:
Apps every journalist should have

13. Evernote
• A note-taking app that syncs
text, photos and audio to
Internet connected devices
• You can file a story, photograph
or audio interview from
Evernote
• Send web pages to Evernote
via an app or email
• Evernote is a cloud app,
meaning it syncs your notes on
a cloud server
• Archive your tweets

15. Smartphone eReader
Tablet
Cloud = Remote internet server
which stores, manages and
processes data
Laptop
computer Desktop computer

16. Dropbox
• Store your mobile media files in
the cloud
• Easily upload and store photos
and video
• Share files on your Dropbox
• Star your favorite files for
viewing offline
• Many multimedia apps are
linked with Dropbox

18. 5-0 Police Scanner
• Listen to local, national and
internation scanner traffic.
• App plays in the background so
you can write a story, take
photos or video while listening
to the scanner.
• App can map the location of
the broadcast.
• App provides local police
codes so you can follow the
jargon.

19. Free WiFi Finder
• Find free Wi-Fi hotspots
anywhere you travel.
• See hotspots on a map, with
address and phone number.
• Get directions from your
location to the nearest hotspot.

20. Google Translate
• Translate from English to
Spanish and dozens of other
languages
• You can type your needed
translation or hit the mic button
and speak it
• Press the speaker button next
to the translation to hear it
spoken
• Snap screen shots with the
Home/Sleep-Wake buttons

21. Genius Scan
• Genius Scan turns your iPhone
into a pocket scanner. It
enables you to quickly scan
documents on the go and email
the scans as JPEG or PDF.
• Free to use on iPhone and
Android
• Paid version allows you to
access Dropbox or Evernote for
quick uploads

22. Abbyy Text Grabber
• Capture printed text from
documents, magazines, books,
etc.
• The text can be copied, pasted
and edited
• Recognizes 60 different
languages
• Works on iPhone and Android
• Links to Evernote

24. iTalk
• Simple audio recording app
• FREE!
• Records in wav format
• Can email wav files
• Purchase the Premium Pack for
$1.99 and get access Dropbox
accounts and background
recording

26. Google Voice
• Google Voice is the cheapest
(free) way to record incoming
calls. Answer a call, get
permission from your subject
and hit the number 4 to start
recording
• Recorded calls show up in your
Google Voice account
• Added benefit...voice messages
to text

27. HootSuite
• Similar to TweetDeck
• Manage five social networks for
free
• Schedule tweets
• Easily sort feeds, messages,
mentions
• Automatically shortens links

28. Banjo
• Similar to Highlight and Sonar
• Banjo finds people near you
using social networks
• Journalists have used it to
direct message people on
Twitter, knowing they are near a
breaking news location

30. Instagram
• Social network for photographs
• Offers filters and effects for
mobile photography
• Upload images from laptop/
desktop
• 30 million iPhone users and
more than 5 million Android
users

31. #aponthetrail

32. #aponthetrail

33. Danese Kenon - Indianapolis Star

34. Danese Kenon/dkp_photo

35. web.stagram.com

37. Instagram for photo contests
• Announce your contest on your website and ALL your social sites
• Contests work best if you have a theme...summer heat, summer travel,
fashion, etc
• Create a #hashtag for your contest
• Users submit their Instagram photos with the #hashtag
• Judge the contest using an RSS feed...you might get hundreds or thousands
of images. Make it easy to follow the contest by creating an RSS feed to track
the images. Use this link to start your feed...http://instagr.am/tags/[hashtag
name]/feed/recent.rss. Don’t include the hash mark # in this address.

40. Pano
• Panoramas take your audience
deeper into a place central to
the story
• Easy to use guides help you
line up your next shot
• Quickly merges the images into
a pano
• Saves the image to your
Camera Roll

45. iTimelapse
• Create timelapse projects
quickly
• Export single frames from the
project for the web or print
• Using external power, let your
timelapse run for 24 hours
• Share your video to Facebook,
YouTube, Vimeo or send it the
Camera Roll where you can
email, FTP or upload to a blog

46. iTimelapse

47. iTimelapse + iTalk on ABC OPEN

48. Splice
• Video editor - $1.99
• Add a voice track or music to
multiple audio tracks
• Simple interface, easy clip
trimming
• Save time by automatically
adding transitions
• Splice Store has royalty free
music that can be added to
projects or upload audio from
iTunes

49. 5 Minute Shoot/5 Minute Edit

50. Audio Boo
• An audio blogging app that
allows you to record and publish
short audio clips.
• Reporters can use Audio Boo to
record interviews or events and
post them quickly.
• Audio Boo uses geolocation to
map your clip’s location and
allows you to upload a photo to
complete the package.
• Can be connected to FB, Twitter
and Tumblr

52. What makes good mobile audio?
• Breaking news/reporter updates
• Niche content, especially technology
• Short interviews
• Radio packages
• Music blogs

53. SuperPAC App works like music app Shazam...start the app when a political ad comes on, the
app uses FactCheck.org and PolitiFact to identify donors and access the truthfulness of the ad

54. Mobile/Tech Storylines for 2012-2013
• Mobile apps and gadgets for health and fitness
• Nearby/location apps being used for dating...primarily by men
• Nearby/location apps and your safety
• Mobile apps for travel are exploding
• Political apps like Super PAC

55. Equip Your iPhone:
Owle Bubo, VeriCorder XLR, KV Connectors, etc

56. Owle Bubo
A camera mount that brings stability, enhanced optics, tripod accesibility and a
microphone to the iPhone 3G, 3Gs and 4.

58. KV Connector
Vericorder XLR
Adapter

59. Sennheiser MKE 400, $199
Audio Technica 24 CM, $69

60. Bluetooth
keyboards range
from $25 to $150

61. Griffen Power Block
Morphie Juice Pack

62. • Freedom Forum New Media Training holds multimedia and mobile media boot
camps across the country and in our training facility at the John Seigenthaler
Center in Nashville, Tenn.
• Multimedia Boot Camp for Journalism Professionals and Educators--
November 14-18 , 2012 in Nashville, Tenn.
• Multimedia and mobile media training can be customized for any newsroom
• Contact Val Hoeppner, vhoeppner@freedomforum.org for more information

63. Freedom Forum New Media Training offers training in multimedia, multi-platform and mobile media
training throughout the U.S. Scan the code and get on our mailing list.