Citrix Synergy 2014 - Syn231 Why cloud projects fail

1. Why Cloud Projects Fail? Kishore Yerrapragada Director, WW Cloud Consulting Practice Sharing experiences from field

2. © 2014 Citrix. Confidential.2 Session Summary Citrix Products/Services discussed – Citrix Cloud Consulting – Citrix CloudPlatform, CloudPortal Business Manager Key Takeaways – The main reasons for cloud implementations failures – Session will go over some of these reasons in great detail and provide ways to avoid those.

4. © 2014 Citrix. Confidential.4 What does Internet say? Top reasons why cloud projects fail. Not understanding your own requirements Managing by magazine Falling in love with the technology too early Lack of holistic architectural discipline Lack of talent These can be applied to any project. So what is unique about cloud projects then?

5. © 2014 Citrix. Confidential.5 1. Wrong Reasons & Wrong Team Vetting out business reasons (why?) a must. Questions to ask • Public Cloud vs Private Cloud vs Hybrid Clouds - CapEx vs OpEx - Cost per VM per month - Cost per 1GB per month - Specific HW requirements N/W Architect Storage Architect Virtualization/Systems Architect App Architect Security Architect Traditional roles Dev Ops Product Manager New roles

6. © 2014 Citrix. Confidential.6 Introspection Questionnaire What is your business reason to deploy cloud? • Public cloud business • Consolidation of IT resources • Automations of IT (Self Service IT) • Reduce IT cost What is the cost per VM per month your organization can live with? How is it comparable with public cloud? Who is part of your IT change control board? • Check if you have end user representative in the mix Who owns end user experience requirements?

7. © 2014 Citrix. Confidential.7 2. Product Manager (or lack there of) Cloud transforms IT team into Product Team Product team needs product manager • Revenue/Cost model for the cloud • Requirement list • User interaction • Demand planning responsibilities • Services definition

8. © 2014 Citrix. Confidential.8 Introspection Questionnaire Who is the owner of cost model for your cloud Who is the owner of end user experience and workflow Who is the owner of services definitions and pricing models SPOC for all the software/hardware vendors involved

9. © 2014 Citrix. Confidential.9 3. It’s the App, stupid… Easy to underestimate the complexity of apps and its impact on cloud Templates VR Virtual Private Gateway Load Balancing Elastic IP FirewallSnapshot New App Components Auto Scaling VPC Server Server Server Network Services(FW,LB etc) App App App DC 1 Traditional Datacenter Apps Network Services Business Logic PAAS (databases service, Message Queue, Storage Service) IAAS (Compute, Network, Storage) Network Services Business Logic Network Services Business Logic Cloud-Era Apps

10. © 2014 Citrix. Confidential.10 Introspection Questionnaire How many cloud-era applications and enterprise applications do you have? Does deployment of applications happen manually or programmatically? What are the network/storage/system requirements from your applications? What is your Application Life cycle management system? Who provides licenses to OS as well as Applications?

11. © 2014 Citrix. Confidential.11 4. Cloud != Server Virtualization++ Cloud is not a next version of virtualization projects Common Network Local Storage Accounts Accounts cluster cluster Shared Storage Isolated networks

12. © 2014 Citrix. Confidential.12 Introspection Questionnaire What is your existing isolation model and how it will map to cloud? What is the process of acquiring a new storage volume and releasing one? What is your snapshot policy? What kind of network services do you offer to your existing users? How do you support bare-metal provisioning?

13. © 2014 Citrix. Confidential.13 5. Cloud Operations != Data Center Operation Operations Reinvented Backup/Recovery Monitoring Performance & Patch Management Multi Tenancy Usage Metering SLAs per Account

14. © 2014 Citrix. Confidential.14 Introspection Questionnaire Who initiates backup procedures ? (User/System) Can your monitoring system monitor at tenant/application level? Who is in charge of patch management on templates? and live systems? How do you define performance metrics (&SLA) in shared resources mode? What us the patch process for cloud management system?

15. © 2014 Citrix. Confidential.15 6. Platform does not do everything Platform is only as flexible as the design. It is easy to miss the nail Architecture determines SLAs • Flexible Architecture drives flexible services • Wrong architecture can lead to very restrictive service offerings • Models.. Models.. Models. - Network and Isolation Models - Basic, Advanced, - Storage - Local, Tiered ,Tagged - Compute - Hypervisor selection

16. © 2014 Citrix. Confidential.16 Introspection Questionnaire What are the different compute services offerings you planned to have? Do you plan to have tiered storage to your end users? Does your application require bare-metal provisioning? How many datacenters you would like your cloud to span across? How does your end user access VM/Services?

17. © 2014 Citrix. Confidential.17 7. Cloud is not a single product Incorrect mix of technologies could lead to complex systems to maintain Resource Tier (Virtual/Physical Resources) Resource Management Tier (allocation, security, pool management) Service Optimization Layer (Orchestration, Federation) Service Management Layer (catalog, performance, demand, capacity, billing, showback) Access Management Layer (Identity, Subscriber, Self Service) Operations (backup/monitoring/Security) ExternalManagement Adaptors(Incident,release)

18. © 2014 Citrix. Confidential.18 Introspection Questionnaire What is your user onboarding process? What kind of billing or chargeback models do you plan to offer? What are high level services you are planning to offer (IAAS, DAAS, PAAS, StAAS etc)? How does your user interact with you when there is an issue?

20. © 2014 Citrix. Confidential.20 Introspection Questionnaire What is the unit of scale for network, storage and CPU? Does your unit of scale for resource match workload increase? What is the percentage reserved for hardware failures? What is the ratio between primary and secondary storage? What is the average size of your vm?

21. © 2014 Citrix. Confidential.21 9. HA and DR assumptions Retrofitting is next to impossible HA for Management Infrastructure • Scalable architecture for management nodes, • Ability to scale with scale of infrastructure HA as a service DR is not given • DR for management nodes • DR for Infrastructure nodes • DR for User workloads.

22. © 2014 Citrix. Confidential.22 Introspection Questionnaire Is HA default or additional service? What does your cluster look like? What is the expected boundary for HA? What is RTO and RPO for your cloud? Is DR driven by your customer or admin? Is DR at volume level or network level or vm level ? Does you DR policy force users to reserve capacity in DR zone?

23. © 2014 Citrix. Confidential.23 10. Cloud Security != Traditional Security Security definitions don’t change but the delivery does Network Security • Perimeter Security • IPS/IDS transformation Data Security • Data in Motion and Data at Rest • Key Management Issues System Security • A/V updates and policies Compliance Security as a Service Multi Tenancy Usage Metering SLAs per Account

24. © 2014 Citrix. Confidential.24 Introspection Questionnaire Do you plan to enforce corporate security standards and how? Do you allow your users to have their own security policies and products? What are the compliance standards your apps or end users need to meet? How often do you need to generate security reports and to whom? What are security protections you provide to your user by default?

25. © 2014 Citrix. Confidential.25 25 Opportunity Assess Design Deploy Deploy Operations Strategy Assessment Assessment Workshops Integration, Development and Training Software Installation and Configuration Customer Go-Live Health checks and Optimizations Citrix Cloud Services Offerings – At every stage of Cloud Cloud Training CSA - Cloud Strategy Assessment CloudPlatform Implementation CloudPortal Implementation Migration Services CIA - Cloud Infrastructure Assessment Product Support* CAD – Cloud Architecture Design PPOC – Paid Cloud Proof of Concept CHC - Cloud Health Checks CLR- Cloud Launch Readiness * Technical Relationship Management (TRM) post rollout available through Citrix Technical Support

26. © 2014 Citrix. Confidential.26 Please Attend Additional Cloud Platform Sessions Date Time Session Title Speaker(s) Location 5/6 2:00pm SYN233 Achieving business agility with cloud computing in data-intensive, media-rich, web-scale environments (Inmobi) Inmobi: Iliyas Shirol 304C 3:00pm SYN228 What’s New in Citrix CloudPlatform Manan Shah, Ken Lee 304C 3:00pm Software Defined Data Center – leading myths, legends and facts… (Nexenta, Wipro) Sameer Dholakia Nexenta: Tarkan Maner, Wipro: Andrey Zhulenev 304A 5:00pm SYN110 Transforming the IT Landscape with Cloud Computing Krishna Subramanian 304A 5:00pm SYN226 Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B 5/7 1:30pm SYN114 Field Report: SAP’s Implementation of Private Clouds in Vertical Industries (SAP) Christian Ferber, Priya Ketkar SAP: Wolfgang Lehr 304C 2:30pm SYN231 Top 10 Reasons Why Cloud Implementations Fail Kish Yerrapragada 304C 3:30pm SYN230 Building successful clouds based on Citrix Consulting methodology Priya Ketkar, Kish Yerrapragada 304C 4:30pm SYN232 Building a Standardized Cloud Architecture and Self-Service Portal with Ease (NetApp) NetApp: David La Motta 304C 5/8 9:30am SYN227 Architecting Your Private Cloud Infrastructure for Speed & Agility with CloudPlatform Solutions (SSI) Tom Davies, Marc Trouard-Riolle SSI: Rich Wein, Sean Dennin Ballroom A 10:30am SYN111 From the Field: Autodesk’s Journey Towards Private Cloud Computing with Citrix CloudPlatform (Autodesk) Shannon Williams Autodesk: Jason Smathers Ballroom D 11:30am SYN229 What’s New in Citrix CloudPortal Business Manager Jie Feng, Kailas Jawadekar 304C 2:30pm SYN226 Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B 2:30pm SYN122 Moving Australian National Research into the Cloud (Univ. of Melbourne) UoM: Nick Golovachenko 304C 3:30pm SYN263 What's New in Citrix XenServer: Graphics Performance, Scalability and More! David Cottingham, Ken Lee 304A 4:30pm SYN235 Supporting Graphical Software in a Cloud Environment (Univ. of Sao Paolo) USP: Cyrano Rizzo 304A

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