The document discusses the growth of social media and internet usage. It notes that Facebook recently reached 200 million users, and that searches on Google last month exceeded 31 billion. The number of internet devices grew from 1,000 in 1984 to over 1 billion in 2008. Various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Wikipedia are also discussed and key statistics about their growth and usage are provided. The document concludes by asking why social media works and suggesting it allows for anonymity, credibility and trust between individuals rather than brands.

5. Facebook just caught up, with 200m users

6. There were over 31 Billion searches on Google last month

7. In 2006, this number was 2.7 billion

13. The number of internet devices in
1984 was 1,000

14. The number of internet devices in
1992 was 1,000,000

15. The number of internet devices in
2008 was 1,000,000,000

18. • 1 person buys a device to access the Internet
• 2 blogs are started
• 3 YouTube videos are posted
• 4 people sign up for FaceBook
• 500 words are added to Wikipedia

19. • 1 out of 8 couples married last year in the U.S. met online
• A recent study showed that 49% of American use search
engines in a typical day
• Internet has surpassed all other media except television as
the outlet for news

22. People are not listening like they used to…
interrupOve markeOng has seen its day

31. Facebook:
– 85% growth in 2008
– 68 million unique visitors every month
– Almost 1 billion photos uploaded monthly
Twi:er:
– 752% growth in 2008
– 5 million unique visitors every month
Blogs:
– 184 million new blogs in 2008
– 77% of web users read them
– 1 million posts wriSen daily

32. LinkedIn:
– 31 million users, 11 million unique/month
Flikr:
– 3 billion photos uploaded
YouTube:
– 100 million videos viewed daily
Wikipedia:
– 59 million monthly users

34. • Brands
• Customers
• Employees
• Stakeholders
• PEOPLE

35. The Big Question:
Why does Social Media work?

36. The Big Question:
Why does Social Media work?

37. The Big Question:
Why does Social Media work?
• You don’t feel like you’re being ‘marketed to’
• People trust people, not brands
• Anonymity = Credibility
• PercepOon is everything

46. A “microblogging” social
network
Over 5 million users
Updates (or “Tweets”) are
140 character messages
Based on the SMS placorm

47. Going to see @jameshuSo speak about using Social media for
business at Old Venice in East Memphis

48. Desktop Mobile Online
tools Tools Services
Keyword TwiSer
Searches Directories

49. Over 31 million users
ALL business
Useful for prospecOng &
profiling. A liSle
homework goes a long
way

50. QuesOons & Recommend‐
Groups
Answers aOons
IntroducOons Job PosOngs

51. • Use your network to connect with those you
want to do business with
• Use groups to find those people, then you can
‘invite’ them since you’re in the same group
• More contacts means that you have access
through YOUR contacts to all of THEIR people

52. • If you’re good at what you do, then you should
be able to write about it
• The tools are free and easy to use
• Compliance issues?

53. Comment on other blogs
Show your experOse
Every comment you leave
is a link back to you

54. Post any PowerPoint
presentaOon
Showcase your experOse
From SlideShare you can:
post to a blog, send links
via TwiSer, display on
LinkedIn profile, get
comments, etc

55. 200 million Users
Not just kids; age 55
women are the fastest
growing segment
Take advantage of:
Your individual profile
Brand profile pages
“Fan” Pages promote business or a cause
Micro‐Targeted AdverNsements

56. Social Media is Nme‐consuming so maximize your efforts!
Get the most out of any thing you produce by circulaOng it
through all your social media channels to get the most
aSenOon.

57. Don’t be self‐serving. You get out what you put in.
Don’t come on too strong‐ people sense that ‘salesy’ pitch
or tone, even in a 140 characters! This will do more harm
than good.
The tools are free, the only investment
is your Ome. Try it out, measure the
results and see what works best for you

58. If you would like to know more, just fill out
the info form!
You can follow me on TwiSer: @jameshuSo
Check out the blog: www.ValeoBlog.com