Day 3 of our Social Media Crash Course for Business was an intro to Facebook. We covered how to separate your personal and professional life by using lists and security settings.

1. Facebook 101

4. 2 of you got this partially right

8. I’ve always
been that guy
that wants the
best of both
worlds….
(I get a piece of
every dessert at
Thanks giving)

11. #1

12. #2

19. We l c o m e t o t h e P a r t y
Everyone likes a party, right?

20. Over 350 million active users

21. • More than 8 billion minutes are spent on
Facebook each day (worldwide)
• More than 10 million users become fans of
Pages each day
• More than 2 billion photos uploaded to the site
each month
• More than 14 million videos uploaded each
month
• About 70% of Facebook users are outside the
United States

24. • Different ball game
• Not all of it is searchable: metrics can be
more difVicult
• Think about other ways to connect‐
– Email
– Phone
– SMS
– Twitter

26. Let’s just leave it at:

27. • This is a different audience (than Twitter or
YouTube), and a different strategy should apply
• Not everyone is (or can be) on Facebook all day.
• Then again…
• Who is your target?

28. • Global
• Discoverable
• Permanent

29. Social media
tools are
weapons

30. “In all things, have strategy”
‐me

32. • Facebook changes all the time
• Constantly adding new features/tweaks
• It is expected that your presence will
continue to grow/evolve/develop

33. You’re not going to do any real damage without knowing
– You’re not going to hurt anything by trying this
free marketing tool that gives you access to
300+ million people.
• Just don’t say anything really stupid (STUPID
GRAPHIC) and you’ll be ok!

34. • Different:
– More engaged: longer periods of time
– Watch much closer than some on Twitter.
Facebook is more personal. It has to be treated
that way

35. Do NOT create two
accounts, because
apparently this is against
FB’s terms & conditions
(whoops)

36. • Divide up your personal & professional if
you’re worried about it
• Lists can simplify your time later when
sending update or targeting people for your
business’ page
• Lists can be used with privacy settings to
only allow certain lists to see certain things

38. • When in doubt, let people see a limited
amount of info

42. • Filter by groups
• Hide feature

43. You need a seeker

44. Someone will
have to be the
“Face” that you
will use.
Can be multiple
people as well…

46. TOMORROW!
Facebook 102