6 criterii cum sa selectezi activarile intr-un eveniment + 6 tipuri de evenimente - prezentarea mea la IAA YP- marketing experiential.

1. MARKETING EXPERIENTIAL
20 .06.2019
I A A S E A R A Y P

2. What?
The premise is to create a closer bond between the
consumer and the brand by immersing them in a fun
and memorable experience.

5. ”It is important to understand
that technology creates opportunity,
but it’s creativity that creates value.”
Sir John Hegarty - 2016

6. CRITERII DE SELECTIE

7. MEASURABILITY RELEVANT LIKEBILITY
SHAREUIBIL /
INSTAGRAMABIL REPLICABIL
PERCIEVED VALUES –
bani versus beneficii

8. UZUALE TECH MONSTRU
VR APLICATII FESTIVALIERE

9. UZUALE / oldies but goldies
T I P U R I D E A C T I V A R I

11. TECH
T I P U R I D E A C T I V A R I

12. https://www.youtube.com/watch?v=bxS5wSU7dGk&list=PL_at
ZEpJkGuBH_3N0XBqsHoVGZWJCpqIk&index=19

13. https://torkecc.com/work/gargalhometro/

14. https://cyberevent.ro/servicii/inkme/

16. festivaliere
C E A V E M I N P L A N ?
FESTIVALIERE

18. FESTIVALIERE

19. APLICATII
T I P U R I D E A C T I V A R I

22. MONSTRU
T I P U R I D E A C T I V A R I

23. monstru
C E A V E M I N P L A N ?

24. monstru
C E A V E M I N P L A N ?

25. https://www.youtube.com/watch?v=IopW418Bisk&list=PL_atZ
EpJkGuBH_3N0XBqsHoVGZWJCpqIk&index=13

26. https://www.youtube.com/watch?v=Qv9Jhh4jPI8&list=PL_atZE
pJkGuBH_3N0XBqsHoVGZWJCpqIk

27. C E A V E M I N P L A N ?
https://www.youtube.com/watch?v=ZfDd2RWUDtQ&t=3s

28. MULTUMESC!
E-mail: valentin.vacarus@godmother.ro