The document discusses how RedPlum Lift can boost ROI on email, display, and mobile campaigns through viral social sharing using personalized URLS (PURLs). It claims that PURLs and social sharing can increase campaign responses by 200% or more. It also provides examples from clients like SteinMart and Dominos Canada that saw response lifts of 1500% and 200% respectively through PURL-based social sharing compared to the original campaign responses. The document aims to promote RedPlum Lift's social sharing technology and measurable results for driving viral traffic and increasing customer acquisition.

1. RedPlum Lift Social Sharing • eMail, Display and Mobile

3. eMail PURL Validate Segment PURL Based Link

4. Display Ads: Boost Display Results with Sharing

5. Mobile SMS Sharing

6. The Three Pillars of Social Sharing

7. Pillar One: Social Marketing Motivators. Performics and ROI Research, 2009 { FOCUS

8. Pillar Two: The trust of a friend referring. √ Performics and ROI Research, 2009 Social Marketing Power

9. Compare to trust of corporate advertising at: 13%

10. Pillar Three: Viral Sharing with PURL’s Performics and ROI Research, 2009 Sharing increases results by 200% Initial eMail response 6,007 new customers! PURL’s with sharing

12. What is the RedPlum Lift ?

14. How Much of Lift can I Expect?

15. 200% or greater! Example: If you received a 6% response on an email campaign the RedPlum Lift can supply a response of 12% or more

16. How do we Deliver these results?

17. We leverage our RedPlum Lift * technology + + * Licensed through WhiteCloud Marketing eMail provides an offer to promote sharing eMail recipients share on their Facebook wall eMail offer goes viral and multi-generational

18. Are the results measurable? I need to prove the ROI.

19. Dashboard: Its all there! 10,150 email responses 10,150 email responses 10,695 additional responses RedPlum Lift

20. What other benefits are included?

24. Powered by Case Studies for the RedPlum Lift www.slideshare.net/valassis