A brief about TAM MEDIA RESEARCH

1. PRESENTED BY:
VAISHNAVI V P

6. BELIEVE IT….
OR NOT!!!!!!
o Daily Average time people spend time
watching TV: 3 hours 30 min.
o Around 826 channels across various
genres.
o Indian television Reaches an average of
6.8 billion individuals/week.
o Out of 300million in 2016, 200 million
were Hindi speaking audience.

7. HISTORY
TELEVISION AUDIENCE MEASUREMENT (TAM) system
Vision
TAM envisages to be the central, neutral & holistic media measurement, monitoring & anlaytics
partner for the Indian Media & Marketing Industry.
Mission
Constantly alert and update the industry users of the possible future dynamics with an aim to
empower them to make necessary adjustments in their marketing and communications business
plans on an on-going basis.

8. It helps answering questions like.

10. Two Wheelers on Television Media
jan-dec' 2015
• TV had 80% share of two wheelers ad
insertions.
• Honda Activa 3g, honda cb unicorn 160
and honda livo were present in the list of
top 5 new brands on tv.
• maharashtra was on top with 19% share
of two wheelers advertising on tv closely
followed by gujarat with 17% share.
Jan-June 2016
• TV was on top with 86% share of category
ad insertions.
• Hero Motocorp Ltd was the top advertiser
for TV.
• Nagpur topped the list of cities with 3%
share of category advertising in TV
followed by Mumbai with almost equal
share.

12.  TAM provides various data and analytics services to Broadcast Industry
 Eikona monitors their programme/commercial logs & take strategic decisions on
programming and advertising
 Data bank of Ad Creative's' across all TV Channels monitored by TAM
 While you and your Communications Agency execute the finalised Brand Communication
Plan, Eikona's neutral role will be to keep regular / on-going track of all Editorial &
Conversational exposures your Brand is garnering (earning)in Print, Television News Channels
& Online / Social Media with respect to competition. The frequency of the track ranges from
Instant / Twice a day for Online & Social Media, 48 hours for Television News Channels and
Weekly for Print Media
 Viacom 18, Star India, Zee Entertainment

13. Operations Flow-TV Broadcaster

14.  TAM provides various data and analytics services to Radio Industry
 MAP 3.5 Ad Expenditure data across 800+ Publications, 350+ TV channels and 55 Radio stations.
Helps in tracking Advertiser related data for other competitor stations as well as alternate mediums
 RAM (Radio Advisor) Understand the Radio Listenership trends and schedule or to get maximum
ROI
Radio Broadcaster

15. Operations Flow - Radio Broadcaster

16. TAM SPORTS
launched TAM Sports in April 2009
AIM: to provide a single source for monitoring, understanding and assessing returns from Sports Sponsorship.
Empowers sponsors to evaluate returns from standard advertising + product placement + media coverage/PR
not just in Rupee/Dollar terms but more importantly in Audience Exposure terms.
Eikona Social Media Monitoring
While you and your Communications Agency execute the finalised Brand Communication Plan, Eikona's neutral
role will be to keep regular / on-going track of all Editorial & Conversational exposures your Brand is garnering
(earning)in Print, Television News Channels & Online / Social Media with respect to competition. The frequency
of the track ranges from Instant / Twice a day for Online & Social Media, 48 hours for Television News Channels
and Weekly for Print Media.

17. TAM EDUCATE
 aims towards keeping all the Industry stakeholders informed about latest aspects of media
consumption trends, various research methodologies and technologies.
 undertakes various educative sessions on the subject of Media and its Research for various
industry stake holders:
Education sessions
 Rising Star: TAM Educate initiative that trains and orients young recruits of Media Agencies, fresh
from college or institutes on TAM softwares, terminologies and the domain.
 BLINK: Large format Industry seminars that aims to update industry members on new findings,
market developments and possible future developments within the world of Media, Advertising
and Research