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Cd53b03 Services Marketing Mix

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Amity Business School MBA Class of 2010, Semester III Services Marketing Mix Prof. P K Bansal
Mix Elements in Goods ,[object Object],[object Object],[object Object],[object Object]
Additional Tools in Services ,[object Object],[object Object],[object Object]
Service Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Approaches ,[object Object],[object Object],[object Object],[object Object]
Service Promotion ,[object Object],[object Object],[object Object],[object Object]
Promotion Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channels in Services ,[object Object],[object Object],[object Object]
Franchising a common form of Reaching to Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merits and Challenges of Franchising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Location ,[object Object],[object Object],[object Object],[object Object]

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Cd53b03 Services Marketing Mix

  • 1. Amity Business School MBA Class of 2010, Semester III Services Marketing Mix Prof. P K Bansal
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