1. Outdoor Advertising: An Effective Form of Small Business Advertising
Outdoor advertising is an effective form of advertising, as it allows an increasing number of
audience to notice your business. By displaying your advertisements on roadsides, parking lots,
stations and other outdoor locations, you direct your potential customers to your business.
Outdoor Advertising can draw huge attention and make
a great impact on your potential customers. This is the
reason why an increasing number of businesses are
including outdoor advertisements in their small business
advertising campaign. A powerful and creative option to
highlight your product or service, an outdoor
advertisement never fails to grab attention of your
potential customers. Their main aim is to attractive
people on the move, and they are mostly conveyed with
the help of diagrams and pictures, with minimum usage
of words. Such advertisements need to be visible from a
distance too, and that is why, their size should be
selected with care. Usually, the texts are included in attractive, highly visible font for enhancing
visibility and effectiveness.
Location of the advertisements
Location of installing your outdoor advertisements is of great importance, otherwise your entire
advertising campaign may go into waste. The hoarding or billboard for your advertisement
should be made up of sturdy material, which should be water and weather resistant too. As you
will be placing your advertisements outdoors, they should be sturdy enough to withstand rain,
heavy winds, snowfall, sunlight etc. Modern outdoor advertising is done by making required
graphics on a computer and printing them on huge poster boards, which are then glued to a
billboard. With the application of advanced tools, like billboard substrate, up to date digital
technology, 3D graphics and fiber optics, outdoor advertising has been substantially improved
now-a-days. Outdoor advertising is one of the best and most effective forms of small business
advertising. You can place your advertisements on roadsides, station platforms, construction
sites, airports, malls and other such strategic locations.
How to create the right advertisement

2.  Size: People cannot miss an advertisement
in big size. Size of your advertisements
may range from 10x10 feet to 60x20 feet.
The bigger your advertisement is, the
increased chances you have to get your
outdoor advertising noticed.
 Theme: An advertisement can contain a
person’s picture with a catch phrase or slogan that has the capability of attracting
passersby. Most common pictures are men in action, women in charisma or a family
in delight. The picture will suggest to use your product or service to receive great
benefits and a happy life. Heroes, super models and cine actresses can play a
significant role in introducing your product or service to the city.
 Lights: Calm and bright illuminations and natural lights with focus lights can be a
great way of projecting your business idea. Colored lights such as neon, mercury,
sodium vapor and organ lamps have the ability to bring increased attraction during
nights.
 Printing: Usually, huge hoardings are made by painting colors on metal boards. Flex-
o-graphic printing has also become popular these days, as they have taken lead of
hoardings with revolution. Big flex hoardings can be made in a short period of time,
and they are a cost effective advertising
form too. They look highly attractive due to their color, size and aesthetics.
People get the right kind of your company information through outdoor advertising. By making
innovative use of outdoor small business advertising, you can make your business reach new
heights of success.
At Sign Rider, we take care of all your outdoor advertising needs, both for small scale and large
scale businesses. Our Small Business Advertising solutions are completely affordable, best in
quality and fully featured.