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Workshop #13: Scenario Based Design_handoutsA

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In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.

Veröffentlicht in: Design
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Workshop #13: Scenario Based Design_handoutsA

  1. 1. A SIMPLE SCENARIO Lee is walking to his favourite ramen restaurant in the rain to collect his takeaway order when he is shocked to realise he has forgotten his wallet! Just when he thinks he’s going to have to walk back home to get his wallet he remembers an ad from his bank that said they had recently introduced ‘cardless cash’ at it’s ATMs. Lee would normally be reluctant to try something new like this – there is so much that could go wrong! However, this is an emergency, so he takes his mobile phone from his pocket and logs into his bank’s app. Immediately sees a promotion for ‘cardless cash’. He watches a quick video that explains the process and learns about the security mechanisms in place to protect his money. STORIES ABOUT HOW NEW TECHNOLOGIES FIT INTO PEOPLE’S LIVES Reassured, Lee proceeds to request $20 – just enough to cover his meal - he doesn’t want to risk any more. Only a few seconds pass before Lee receives a text message with his unique withdrawal code. “OK, it seems to work.” He thinks. He walks to the ATM near the restaurant. At first he wonders how he will access the ATM without a card, but he spots a new ‘cardless cash’ option on the screen. He selects it and the ATM asks for his code. He enters the code, which is confirmed by the ATM. Immediately $20 is dispensed from the ATM and that’s it! The transaction is over! Carrying his still-warm ramen home, Lee quickly double-checks the transaction on his phone. He is pleased to be banking with such an innovative, customer-centered organisation.
  2. 2. A SCENARIO PRODUCT/SERVICE GROUP A AN AIRLINE WANTS TO MAKE MORE USE OF ITS IN-SEAT ENTERTAINMENT SCREENS BY ALLOWING FREQUENT FLIERS TO LOGIN AND PERFORM A RANGE OF ACTIVITIES. IS THAT A GOOD IDEA? EXERCISES GROUP B A NEW RESTAURANT HOPES TO ATTRACT A YOUNG TECH-SAVVY CROWD BY INSTALLING LARGE-FORMAT MULTI-TOUCH SCREENS IN ALL ITS TABLES. BUT WHAT SHOULD IT DO WITH THEM? Or… A product or service of your choice. B
  3. 3. SCENARIO STRUCTURE INTRODUCTION <Character> is… They need to… They start by… BODY RESOLUTION <Character> feels <emotion> that… RULES  BE SPECIFIC  INCLUDE A CHALLENGE  WRITE IN PROSE  INCLUDE INTERNAL DIALOG  DESCRIBE EMOTION  DESCRIBE THE INFORMATION IN AND OUT  DON’T DESCRIBE THE USER INTERFACE Action ResponseAssess Goal

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