We live in a predominantly physical world. In our daily lives we traverse urban environments and have interactions within tangible spaces. This presentation looks at how we choreograph our the spaces in which we live and communicate within and how this shapes our behavior on a daily basis.

1. UX and the City
!
Jonathan Rez
@jrez

2. Carrie Bradshaw
A committed shopper
32 y.o. Journalist, writing about relationships for
a local city newspaper, on a middle-low income,
currently dating Mr Big
SHOPPING HABITS
• impulse shopper
• 2-5 times / week
• writes reviews
• shops for pleasure
• shops to impress
Technophile
Shopaholic
Extrovert
Technophobe
Spendthrift
Introvert
“ I like my money
where I can see it –
hanging in my closet
”

3. A shoe-o-holic

10. “In a city with infinite
options, sometimes
nothing beats knowing
that there is only one”
— Carrie, S1E07 The Monogamist

11. DECISION
STRATEGIES

12. Decisions
A
X
Y
Z
A decision strategy is defined as a sequence of mental operations that bring a decision
maker from the initial state of indecisiveness concerning possible courses of action
to a final state in which one course of action is chosen

13. Decisions
Option 1
Option 2
Option 3
Manolo
Jimmy Choo
Shoe Direct
Shop size
4
6
9
Range of shoes
3
3
7
Specialise in classy shoes
9
8
1
Cost
2
3
8
Distance to travel
8
8
3
Ease of travel to shop
8
8
4
Staff knowledge
10
10
2
Staff friendliness / arrogance
8
8
5

15. “West 57th
and
10th Avenue”

16. “New York is a big,
complicated city…
“one of the biggest
and most complex
cities in the world”
— Michael Bierut, Pentagram
http://www.wired.com/design/2013/07/nyc-signs

17. Illustrations Copyright 2013 Jazzberry Blue

18. 1, 2, 3, ??
Oxford St, Princes St, Hanover St, ??
!

22. Arrive
at London
Arrive
at East London
Arrive at
destination

23. A
A

33. A girly day in Bath
12:50AM – 14:00
Arrive at Thermae
Bath Spa for a
Watsu treatment
14:30AM – 15:30
Lunch at Jamie’s
Italian
Drink coffee and
look at the river
12:20AM
10:30AM
Arrive by train
from London for
a day at Bath

34. 6
11
12
2
14
16
10
16
10
1
2
4
5
11
15
10
13
5
5
4
2
1
5
23
3
9
7
14
12
4
9
3
6
13
6
12 18
22
2
19
1
8
4
8
4
10
2
3
1
2
13
7
7
9
8
8
7
8
17
1
9
3
6
2
8
14
6
1
14 4
7
6
1
4
7
7
10
11
5
2
3
5
9
5
6
16
15
8
15
1
18
21
19
20
21
Entertainment location
Amenities / Services
Parks and Open Spaces
Museums and Galleries
Venue location
Sports and Recreation
Heritage
Retail areas
15
11
13
12
4
3
22
22
20
17

41. A zigzag kind of girl
finds love in Venice

48. Bath
Familiar
with the site
Develop confidence
to venture beyond the centre
Keep to central hub
Unfamiliar
with the site

49. Cork
Familiar
with the site
Develop confidence
to use complex routes
Simple route
Unfamiliar
with the site

50. Progressive disclosure model
Arrive at Cork
–
–
–
visitors to
e
Arrive at Docklands
–
–
–
Along primary routes
–
–
Along secondary routes
–
Arrive at Cork
Arrive at Docklands
visitors to
e
sist visitors
Along
primary routes
Along
secondary routes
e
Arrive at
destination
sist visitors
–
e
Arrive at destination
–
–
e
–
e

51. Arrival points
Major info points
Minor info points
Primary route network
Secondary route network

52. TO YOUR HEART’S DESIRE

57. WE ARE ALL HACKERS